Heineken®, proud sponsors of the UEFA Champions League for over two decades, delighting football fans to exclusive viewing experiences from the round of 16 matches on March 10 and 11. These included fixtures between RB Leipzig vs Tottenham Hotspur, Atlanta vs Valencia, Liverpool vs Atletico, and PSG vs Dortmund.
The match viewing experience is part of the Better Together campaign, aimed at sharing great footballing memories amidst friends as they watch their favorite teams lock horns with top-division European clubs in scintillating fixtures. The campaign has been widely praised for its strong message of unity and togetherness, as Heineken® seeks to further dial up its brand association with Europe’s premier sporting competition.
Speaking after the match viewing experience was the Senior Brand Manager, Heineken; Aishat Anaekwe, who expressed her delight saying, “Heineken® is once again excited to deliver the “better together” experience to lovers of the game. The Champions League is the most coveted trophy by top European teams and their fans. Heineken® has provided a platform to create and share experiences as these teams and their supporters pave their way to European glory. We are excited to share this beautiful game with football fans.”
The knock-out matches saw defending Champions, Liverpool, exit the competition at the expense of Atletico Madrid, while PSG defeated Dortmund in Paris. Atlanta also put in an impressive performance to earn their place in the quarter-final, and RB Leipzig made history by defeating their first English opposition in a knock-out fixture. All matches were screened to football fans at the prestigious Heineken House.
The Heineken® House — a place that turns fans to allies for 90 minutes and inevitably for life, offers exquisite match viewing experiences in a world-class Heineken® atmosphere. Instead of watching alone, the house creates an avenue to bond, share opinions, build friendships and support your team over a bottle of Heineken®.
The brand’s association with the UEFA Champions League over the years has been proof of Heineken’s commitment in not only sponsoring the most-watched annual sporting event but also providing memorable viewing experiences for lovers of the beautiful game. Heineken® is committed to continually creating avenues of sharing UEFA Champions League memories for lovers of the beautiful game.