Chi Limited Launches Chi Exotic & Chivita Ice Tea in Cans (Photos)

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Still with the same unique and great taste of Chi Exotic and the rejuvenating power of Chivita Ice Tea, this is another first from Chivita, as it is the first time a mainstream juice brand is available in cans.

Chi Limited Launches Chi Exotic & Chivita Ice Tea in Cans (Photos) - Brand Spur

The new Chi Exotic and Chivita Ice Tea 330ml Cans exude confidence and style and appeal to the youthful consumer segment by providing satisfaction and refreshment on the go in line with changing lifestyle trends.

Chi Limited Launches Chi Exotic & Chivita Ice Tea in Cans (Photos) - Brand Spur

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The Chivita Cans are a perfect choice for on-the-go and in-home consumption and will become a popular choice for upwardly mobile consumers who desire an aspirational, sleek and elegant image. The Cans also enable increased availability of the Chivita Brand, which is the market leader in Nigeria’s fruit juice and still drinks category.

Chi Limited Launches Chi Exotic & Chivita Ice Tea in Cans (Photos) - Brand Spur

The introduction of the new Chivita 330ml Cans is expected to disrupt the packaged fruit juice category. By expanding presence to more sales channels and outlets, this new launch will be a key lever for growth of the Chivita Brand in the coming years.

An innovative communication campaign tagged “Chivita New Cool Cans’’ which will employ emojis that express the unique Nigerian diversity from a cool, and trendy perspective will be deployed across various platforms like TV, Radio, Out of Home, Digital and Print to generate awareness among consumers.

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According to the Managing Director of Chi Limited, Mr. Deepanjan Roy, the new Chi Exotic and Chivita Ice Tea 330ml Cans are an innovative approach to address the trendy needs of upwardly mobile consumers.

“We decided to introduce Chi Exotic and Chivita Ice Tea 330ml Cans in order to appeal to a youthful segment of the population, whose lifestyle needs to keep evolving. These innovative Cans for Chivita are modern, and reflect the individual style & personality of the consumer who desires to be seen carrying & drinking fruit juice from a can,” he said.

Chi Exotic Pineapple Coconut & Chivita Ice Tea are available in 330ml Cans and at an affordable price of N150 only. They can be purchased in Chi Shoppes, supermarkets, departmental stores, markets, and neighbourhood kiosks.


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Chi Limited Launches Chi Exotic & Chivita Ice Tea in Cans (Photos) - Brand SpurChi Limited Launches Chi Exotic & Chivita Ice Tea in Cans (Photos) - Brand Spur

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Chi Limited Launches Chi Exotic & Chivita Ice Tea in Cans (Photos) - Brand SpurChi Limited Launches Chi Exotic & Chivita Ice Tea in Cans (Photos) - Brand Spur

Latest News

Asia Pacific Rayon Raises US$300m from National and International Affiliated Banks to Expand Production Capacity

  • Continued capital expenditure aims to boost production and support the recovery of Indonesian economy
  • Loan agreements aligned with Indonesian Government's strategy to drive investment growth in 2021
  • APR is a member of the RGE group of companies


JAKARTA, INDONESIA - Media OutReach - 12 April 2021 - Asia Pacific Rayon (APR), the largest integrated rayon fiber producer in Indonesia, today announced that it has secured a syndicated loan facility of Rp 4.5 trillion (US$300 million) with national and international affiliated banks. The funding will be used to support continued capital investment in the company's production facilities at Pangkalan Kerinci, Riau Province, Sumatra.

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APR is vertically integrated through its supply chain, from renewable fiber plantations to high-value textile development. It commenced operations in 2019 and was formally inaugurated by President Jokowi Widodo in February 2020. APR plans to increase its production capacity over the coming year to capture the strong growth potential of viscose staple fiber (VSF), strengthening its market position in Indonesia and in export markets across the region. APR is a member of the RGE group of companies. Founded by Sukanto Tanoto, RGE manages a group of resource-based manufacturing companies with global operations.

The syndicated loan participating banks are PT Bank Rakyat Indonesia (Persero) Tbk, PT Bank Central Asia Tbk, PT Bank Pan Indonesia Tbk, PT Bank Pembangunan Daerah Jawa Barat, PT Bank Woori Saudara Indonesia 1906 Tbk and PT Bank KEB Hana Indonesia

The joint mandated lead arrangers and bookrunners for the syndicated loan are PT Bank Rakyat Indonesia (Persero) Tbk, PT Bank Central Asia Tbk, and PT BANK Pan Indonesia Tbk.

Basrie Kamba, Director, Asia Pacific Rayon, said: "This funding will be used to support continued investment in our operations in Kerinci. Rayon fiber, or viscose, is a textile raw material derived from sustainably managed plantations. As rayon is both renewable and biodegradable, it supports the trend towards sustainable fashion in Indonesia and in other markets around the world."

APR's planned expansion is aligned with the Indonesian Government's strategy to increase investment and boost employment to support the recovery of the country's economy and address the continued impact of the COVID-19 pandemic. Following the passing into law of the Omnibus Bill in October last year to streamline investment and stimulate job creation, President Widodo said last month that investment would be the key factor in achieving 5% economic growth in 2021.

"This loan facility and our continued investment in our operations are evidence of the growth potential of the viscose rayon sector in Indonesia and around the world. We are committed to supporting the Indonesian Government's efforts to improve the investment climate in export-oriented manufacturing industries, and its efforts to create upstream jobs in plantations and the processing of raw materials, and downstream opportunities in textile factories and related businesses," said Basrie.

Hari Setiawan, Executive Vice President of PT Bank Rakyat Indonesia (Persero) Tbk said : "As Representative of JMLAB and all lenders, I hope this collaboration will be useful to support the growth and development of PT Asia Pacific Rayon in increasing production and operations and also supporting the recovery of Indonesia's export growth."

"Support from BCA and other Banks reflect our confidence in APR, and as our contribution to promote a sustainable and environment friendly industry. We hope this cooperation will tighten our relationship as well," said Susiana Santoso, Executive Vice President of PT Bank Central Asia Tbk.


About Asia Pacific Rayon

Asia Pacific Rayon is the first fully integrated viscose rayon producer in Asia. Located in Pangkalan Kerinci, Riau, the company uses the latest production technology to produce high-quality rayon to meet textile needs. APR is committed to becoming a leading viscose rayon producer with the principles of sustainability, transparency and operational efficiency, serves the interests of the community and the country, and provides value to customers. APR is part of the RGE (Royal Golden Eagle) group of resource-based manufacturing companies. Sustainability is fundamental to APR. The APR Sustainability Policy, updated in September 2020, include additional commitments on pulp sourcing and clean manufacturing.


About RGE

RGE Pte Ltd manages a group of resource-based manufacturing companies with global operations. Our work ranges from the upstream, comprising sustainable resource development and harvesting, to downstream, where our companies create diverse value-added products for the global market. Our commitment to sustainable development underpins our operations, as we strive towards what is good for the community, good for the country, good for climate, good for customer, and good for company. RGE was founded in 1973. The assets held by RGE companies today exceed US$20 billion. With more than 60,000 employees, we have operations in Indonesia, China, Brazil, Spain and Canada and continue to expand to engage newer markets and communities. www.rgei.com

Chi Limited Launches Chi Exotic & Chivita Ice Tea in Cans (Photos) - Brand Spur
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