Here’s How Star Lite Unveiled Its New 45cl Bottle

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In an unusual but necessary way, virtual parties have become a thing that fun lovers have come to embrace given the times we are all in. While they might not have all the physical party elements like bumping into one another while dancing, they bring limitless fun, and that is often all that matters.

The “Lighter Moments” after-party, was one for the books, to be remembered by beer lovers across Nigeria as the day Star Lite held one of such parties in their honour. To celebrate consumer loyalty to the brand, the special product offering from Star Lager Beer unveiled its new 45cl bottle, amid hilarious banter from comedians and OAPs and non-stop music from DJs.

Here’s How Star Lite Unveiled Its New 45cl Bottle - Brand Spur

If you didn’t join the two days virtual unveil, here are a few things you missed.

Premium Banter from BigMoNaija & Friends — BigMoNaija as well as fellow OAP, Osama Akpunonu, popularly known as Osama the Comedian brought their A-game, making joke after joke about some of their best and worst drinking experiences, much to the delight of the online audience who also shared some of theirs in the comments.

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Here’s How Star Lite Unveiled Its New 45cl Bottle - Brand Spur

First View of the New 45cl Star Lite Bottle — Vivianjaay, A Jos based lifestyle connoisseur was the first to get BigMoNaija to reveal the new 45cl bottle. For the first time ever, consumers got a chance to see the new bottle size of their favourite lite beer, and it looks sleek. It still has the same refreshing taste, but now in a handy bottle that makes you feel you can always go lighter around with a cold bottle in your pocket and not raise so many eyebrows.

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The #LighterMoment Afterparty — The theme of the launch was ‘enjoy lighter moments’, and to give all the guests who turned up for the unveiling a really good time, the show wrapped up on the second day with an afterparty hosted by DJ TTB. The MTVBase DJ came armed with a playlist of classic and trending Nigerian jams which the audience clearly loved!

For the brand, the hour-long Instagram Live event was a good time to reconnect with fans and give them a fun experience despite the difficult times that some of them might be going through. Star Lite has been a favourite for many consumers, especially consumers seeking an active lifestyle with a beer with lower calories, 100% natural ingredient brew and low alcohol content at 3.9%.

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Both the new 45cl and the 60cl Star Lite beer bottles are now in stores for consumers to enjoy.

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Here’s How Star Lite Unveiled Its New 45cl Bottle - Brand SpurHere’s How Star Lite Unveiled Its New 45cl Bottle - Brand Spur

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Here’s How Star Lite Unveiled Its New 45cl Bottle - Brand SpurHere’s How Star Lite Unveiled Its New 45cl Bottle - Brand Spur

Latest News

Strongest first quarter ever: Preliminary results of Deutsche Post DHL Group above market expectations

  • All divisions significantly increased EBIT in first quarter 2021; Group EBIT tripled to around EUR 1.9 billion
  • Free cash flow development continued positive trajectory and improved by more than EUR 1.4 billion to around EUR 1.0 billion
  • CEO Frank Appel: "The start into the new financial year was more dynamic than ever"


SINGAPORE - Media OutReach - 12 April 2021 - Deutsche Post DHL Group has today released preliminary results for the first quarter of 2021 and has raised the outlook for the current financial year. Preliminary operating profit (EBIT) for the first three months improved to around EUR 1.9 billion (Q1 2020: EUR 592 million). The positive development of the group's businesses seen in the fourth quarter 2020 has continued well through the first quarter 2021. In the first three months of the year the B2C shipment volumes remained high in all networks while the recovery in the B2B business continued.

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"The start to the new financial year was more dynamic than ever. It proves that we have successfully geared our business to the right growth drivers. One year into the pandemic we experienced in the first quarter 2021 a sustained momentum in e-commerce and a significant stabilization in global trade with increasing air- and sea-freight volumes. Consequently all divisions reported a significant jump in earnings above market expectations. Global trade continues to recover and vaccine distribution is in full swing which makes me very optimistic for the rest of 2021 and beyond," said Frank Appel, CEO of Deutsche Post DHL Group.

All divisions optimally positioned for continuing e-commerce boom and growth in global trade

Express: The division reached an EBIT of around EUR 955 million in the first quarter 2021 compared to EUR 393 million in Q1 2020.

Global Forwarding, Freight: EBIT in Global Forwarding, Freight stood at around EUR 215 million in Q1 2021, clearly above previous year's Q1 of EUR 73 million.

Supply Chain: EBIT at Supply Chain came in at around EUR 165 million in the first quarter 2021 compared to EUR 105 million in Q1 2020.

eCommerce Solutions: eCommerce Solutions recorded a first quarter 2021 EBIT of around EUR 115 million, clearly above last year's Q1 result of EUR 6 million.

Post & Parcel Germany: EBIT in Post & Parcel Germany in Q1 2021 was around EUR 555 million (Q1 2020: EUR 334 million).

Earnings momentum mirrored in positive cash flow development and improved outlook


The continued positive business development is underpinned by a strong cash flow development; free cash flow amounted to around EUR 1.0 billion in the first quarter 2021. In Q1 2020 this figure was still negative at EUR -409 million.

In light of the strong earnings momentum, guidance for 2021 is adjusted as follows:

Group EBIT for 2021 is now expected to be significantly above EUR 5.6 billion (previous forecast: more than EUR 5.6 billion). Equally, the result for the DHL divisions is now seen significantly above EUR 4.5 billion (previous forecast: more than EUR 4.5 billion). EBIT for the Post & Parcel Germany division is no longer expected at around EUR 1.6 billion but above EUR 1.6 billion. The expectation of a Group Functions EBIT of around EUR -0.4 billion remains unchanged. Full year 2021 Free Cash Flow is now expected to be significantly above EUR 2.3 billion (previous forecast: around EUR 2.3 billion).

The Group will introduce a revised detailed guidance with the comprehensive disclosure for Q1 2021 which will be published as planned on May 5, 2021.

Deutsche Post DHL Group

Deutsche Post DHL Group is the world's leading logistic company. The Group connects people and markets and is an enabler of global trade. It aspires to be the first choice for customers, employees and investors worldwide. To this end, Deutsche Post DHL Group is focusing on growth in its profitable core logistics businesses and accelerating the digital transformation in all business divisions. The Group contributes to the world through sustainable business practices, corporate citizenship and environmental activities. By the year 2050, Deutsche Post DHL Group aims to achieve zero emissions logistics.


Deutsche Post DHL Group is home to two strong brands: DHL offers a comprehensive range of parcel and international express service, freight transport, and supply chain management services, as well as e-commerce logistics solutions. Deutsche Post is Europe's leading postal and parcel service provider. Deutsche Post DHL Group employs approximately 570,000 people in over 220 countries and territories worldwide. The Group generated revenues of more than 66 billion Euros in 2020.


The logistics company for the world.

Here’s How Star Lite Unveiled Its New 45cl Bottle - Brand Spur
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