Reasons Behind the Success of Three of Gaming’s Biggest Brands

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Reasons Behind the Success of Three of Gaming's Biggest Brands - Brand Spur
Photo by João Ferrão

The gaming industry is huge. In 2019, gamers spent $152.1 billion on buying titles and paying for in-game items. This figure was almost 10% higher than in 2018, showing that the industry doesn’t look like it’s going to be slowing down any time soon. It’s a trend that African developers are also benefiting from.

While there have been few losers in the video games market in recent years, there have been some huge winners that have raked in huge sums from their gaming products. Here’s a look at some of these brands and why they’ve been so successful.

Rockstar Games

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Few game developers can publish titles that remain in the top 10 best selling list seven years after they first hit shelves. Rockstar Games can though, and it’s exactly what they managed to achieve with Grand Theft Auto V.

Rockstar, which started out as DMA Design in the 1980s, saw its first success by publishing the popular game Lemmings. Throughout these early years, the company built up a reputation for taking risks in its development, instead of chasing easy money from proven and repetitive titles. This risk-taking led to the development of Grand Theft Auto.

GTA was a hit on the PlayStation, but it wouldn’t become the huge success it is today until Grand Theft Auto III for PlayStation 2, which was released in October 2001. After a string of other titles, the GTA series has become the most successful in the world.

This comes from a combination of different factors. The first is that the open-world structure lets players enjoy the game in the way that they want, rather than being forced down a particular path. This was particularly novel at the time of earlier GTA releases. The games also execute each element (the story, the driving, the shooting, the mini-games, and the freedom) exceptionally.

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Rockstar has since carried these elements over to games like Red Dead Redemption, making them fan favourites too.

PokerStars

PokerStars is one of the biggest online poker brands in the world. Having been founded in 2001, the company has refined its product offering over the last two decades to include a wide selection of real money games and online tournaments. It also sponsors some of the world’s most prestigious live poker competitions, such as the European Poker Tour, which holds events in cities like Barcelona, Prague and Monte Carlo.

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In addition to its real money games, PokerStars also offers free-to-play versions where players can compete in online tournaments like the Sunday Billion. The company also has a virtual reality poker game, which is available to download through Steam. In it, players can immerse themselves in a 360-degree environment that creates the most realistic digital poker experience available.

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PokerStars’ success lies in its commitment to innovation and willingness to invest heavily in its marketing.

Reasons Behind the Success of Three of Gaming's Biggest Brands - Brand Spur
Photo by SCREEN POST

Tencent

Tencent is a comparatively newer name in the industry compared to some others on this list. The company was founded in 1998 and has since grown to become a multinational conglomerate, with divisions that deal in social media, music, e-commerce, and payment services.

The company’s gaming arm, Tencent Games was founded in 2003, with a focus on mobile and browser-based games that have a wider appeal. It initially placed most of its focus on the domestic Chinese market but has since expanded internationally.

Recent titles include Call of Duty: Mobile, Fortnite, PlayerUnknown’s Battlegrounds and Ring of Elysium. With the exception of the Ring of Elysium, Tencent only owns a partial stake in these games, which has been how it’s been able to associate its name with so many of the biggest titles of recent years.

Tencent makes the majority of its money from in-game purchases and has helped to drive the free-to-play model further. This has driven the company’s net profits to more than $4 billion per quarter.

There doesn’t seem to be any sign of it slowing down either. Tencent Games has been developing its own games console and operates its own platform, WeGame, a rival to established services like Steam. With deep pockets and a desire to innovate, there appear to be no limits to what Tencent can achieve.

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Reasons Behind the Success of Three of Gaming's Biggest Brands - Brand SpurReasons Behind the Success of Three of Gaming's Biggest Brands - Brand Spur

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Reasons Behind the Success of Three of Gaming's Biggest Brands - Brand SpurReasons Behind the Success of Three of Gaming's Biggest Brands - Brand Spur

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New entrant AECO Energy launches business innovation to deliver ‘last mile of value chain’ to Singapore’s maturing open electricity market

  • AECO Energy announces the launch of its operations in Singapore to provide innovation to the open electricity market for businesses with generation 2.0 of its technology and service offerings.
  • The company will introduce three solutions as part of its initial portfolio, customisable to specific business needs.


SINGAPORE - Media OutReach - 13 April 2021 - AECO Energy, a new entrant to Singapore's electricity sector, has today announced the launch of its operations. AECO Energy will be the first-of-its kind energy technology and services company aimed at innovating customer-centric offerings in electricity and renewable energy markets.

With over 12 years of experience in delivering open market electricity services and solutions to businesses in Australia under the Power Choice brand, AECO Energy is bringing its second generation of services and technology to Singapore for the first time. AECO's second generation delivers on two major offerings.

Firstly, AECO delivers the 'last mile' of value in Singapore Open Electricity Market (OEM) value chain by providing innovative services to assist businesses to manage, plan and make better buying decisions.

AECO is all about enabling increased profits for businesses. AECO has a customer-centric mission to use its low-cost proven technology and expert-led services to enable better business decisions within a complex electricity market with multiple providers and opaque medium- to long-term pricing information. This comes against the backdrop of Singapore's maturing OEM, which gives businesses and consumers the autonomy to buy and choose their electricity providers - the freedom to choose.

AECO Energy's technology platform, MarketPro™ with its unique, electricity futures market simulator Rate Watch™, delivers business and electricity efficiency and empowers businesses through relevant and timely pricing information, while also helping Singapore businesses make better buying decisions via automated tenders and reverse auctions. Moreover, for businesses who do not have the capability and capacity to manage and purchase its own electricity, AECO Energy Portfolio™ delivers scalable buying power with a fully-managed contract management and purchasing aggregation service for small, medium and large businesses.

Alan Jones, CEO, Chairman & Founder, AECO Energy, said: "We are incredibly excited and humbled to be joining Singapore's dynamic energy scene with our low-cost, high-value products and services. Our mission is clear: just like Amazon is revolutionising the 'last mile' of product supply chains with its same day delivery, we are also delivering the 'last mile' of the value chain in Singapore's OEM that enables more businesses better purchasing decisions, more business profitability and growing all of Singapore's economy."

Secondly, with SGX-listed entities, enterprises and multinational corporations (MNCs)' increasing emphasis on sustainability, AECO (through its SustainPro™ offering) will bring for the first-time in Singapore the benefit of AECO's direct relationship with generators of International Renewable Certificates (I-REC). This enables Southeast Asian markets the benefit of medium- to long-term low-cost and structured REC solutions to meet renewable energy targets and sustainability goals. This translates to more profits by providing more predictable costs for businesses in meeting their sustainability and renewable energy goals.

"As a specialised company, unburdened with corporate overheads and distractions from Singapore's local market participants, we can offer companies who are based anywhere in Southeast Asia, sustainability and renewable energy solutions that span markets and countries at a lower and more predictable price. We are honoured to play our part to bring sustainability and increased renewable energy throughout the world and to do so while benefiting our customers' cost structures," continued Mr. Jones.

AECO Energy is introducing three offerings as part of its electricity management solutions:

  • MarketPro™: Businesses can optimise costs and seize market opportunities with exclusive access to customised market price information through AECO Energy's integrated online procurement and management platform equipped with Rate Watch™, a market simulation and automated procurement technology from as low as SGD $149 per month.
  • Portfolio™: Businesses get exclusive access to economies of scale with better buying power through professional and expert-managed energy procurement portfolios overseen by AECO Energy experts. This allows enterprises to focus on their core business while AECO Energy experts will fully-manage their electricity contracts and make better buying decisions on their behalf from as low as an additional SGD $74 per month.
  • SustainPro™: SustainPro focuses on helping businesses meet their sustainability goals at the lowest cost. AECO Energy offers lower costs on the procurement of Renewable Energy Certificates (RECs) and tailored REC supply solutions designed to meet transition needs towards a more sustainable business.

"With the understanding that business needs are unique for every organisation, our energy experts will work closely with customers here in Singapore to help them reduce costs, drive efficiency and make better buying decisions. By providing technology-enabled, insights-driven energy technology solutions, we want to create a profound impact on our customers' businesses to better position them for sustainable growth in the long-term," concluded Alan.


About AECO Energy:

Based in Singapore, the AECO Pacific Group owns and operates the Power Choice and AECO Energy brands. A leading pioneer for more than 12 years in electricity brokerage and consulting services in Asia Pacific focusing on deregulated electricity markets, AECO Pacific helps businesses with electricity procurement and management backed by market intelligence. Transforming and saving businesses more, AECO's combined experience in energy leadership and innovative technology solutions remain unmatched in dynamic and changing energy markets. For more information, visit https://powerchoice.com.au/ and https://aecoenergy.sg/.

Reasons Behind the Success of Three of Gaming's Biggest Brands - Brand Spur
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