Ford sold 168,650 (-51,4%) vehicles in the second quarter in its traditional 20 European markets, achieving a 7.1% market share.
Ford remains Europe’s No. 1 commercial vehicle brand for the first half of the year, and in the second quarter grew market share year-over-year in all of its European 20 traditional markets to 13.8%.
The new Ford Puma and Kuga are off to a great start with Hybrid derivatives making up more than 50% of total sales. In Q3 we will continue our drive to electrify the Ford range with the launch of our new Fiesta and Focus EcoBoost Hybrid models.
Roelant de Waard, Vice President, Marketing, Sales and Service, Ford of Europe
With dealerships now open across Europe, the industry is showing strong signs of recovery month on month with growth of 78% from May to June 2020. Ford is outpacing the industry with 95% increase in registrations in the same period.
Ford sold 59,521 (-40.0%) commercial vehicles in the quarter; the commercial vehicle business was less affected by the COVID-19 pandemic due to high mix of fleet sales. Ford sold 109,129 (-56.0%) passenger vehicles in the second quarter.
Ford Focus was the top-selling Ford vehicle in the quarter with 30,668 sold, followed by Fiesta (26,015) and Transit/Tourneo Custom (25,428)
Strong start for new Kuga PHEV which now accounts for 51.1% of total Kuga sales since introduction. Kuga was the best selling car in Denmark in June
Germany was Ford’s top-selling market in the second quarter with 45, 891 total vehicles sold. Ford continues to be the best-selling brand in the U.K. for both passenger and commercial vehicle sales. Transit was the UK’s overall best-selling vehicle in June.
Ford of Europe reports sales for its 20 European traditional markets with National Sales Companies: Austria, Belgium, Britain, Czech Republic, Denmark, Finland, France, Germany, Greece, Hungary, Ireland, Italy, Netherlands, Norway, Poland, Portugal, Spain, Romania, Sweden and Switzerland.