How To Grow Followers On Instagram And Twitter

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These days, being a social media influencer seems like a dream job and influencers are known for the wide range of benefits that come with their popularity. However, before you can enjoy the perks of being an influencer, you need to grow your number of followers first.

Here is how to grow followers on Instagram and Twitter.

How To Grow Followers On Instagram And Twitter - Brand Spur
Photo by Rahul Chakraborty

1. How To Get Followers On Instagram

Instagram is a famously competitive social media platform and it seems like every minor and major niche is already occupied by powerful influencers. Still, here are 5 effective ways to dramatically increase your number of followers on Instagram.

 

  1. Keep your posts regular and consistent. No matter how many followers you’ve got, if you post irregularly or upload content that is widely different from the theme of your page or your brand, you are going to lose them instead of gaining them.
  2. Collaborate with other accounts in your niche. Cross-promotion is one of the most effective techniques to increase the number of followers. You can sponsor another blogger’s post, create a collaboration, or suggest advertising each other account’s for free if your target audiences overlap but are not the same.
  3. Cross-promote your Instagram page. If you are a business owner, a blogger, or a local internet celebrity, you are probably present on other social media websites like Twitter, Facebook, YouTube, or even have your own website. Make sure your social media accounts are interlinked everywhere!
  4. Use hashtags. Hashtags are one of the most controversial aspects of Instagram, and while it’s true that you are unlikely to get any exposure with generic hashtags like #home or #love, you can easily make a difference in your number of followers by using popular hashtags that are directly linked to your niche.
  5. Keep your feed lighthearted. Unless you run a news account or something very serious where humour feels inappropriate, adding a dash of laughter to your feed will attract followers who accidentally discover your page. They will come for the memes, but they will stick around for the content that actually matters to you.
Read Also:  The Evolution of Nigeria’s Instagram Economy

 

2. How To Get Followers On Twitter

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Twitter is considered to be a niche social network, but its influencers still have a huge authority online. Even for the same brands and media personalities, the number of followers on Twitter will never compete with the number of followers on Instagram, but here are a few ways to effortlessly grow your Twitter following.

 

  1. Improve the top of your page. Your bio and user picture are the first things your potential followers notice about you. Plus, with a well-designed bio, you will have a better chance of attracting followers from Google search. Your bio needs to include your name/business name and give your users a complete idea of why you are on Twitter.
  2. Tweet consistently. Twitter messages are very short and you probably don’t need to keep the same strict schedule as with your other social media feeds. However, if you have been silent for a week and then re-emerge with a few dozen tweets at once, it’s going to scare away your existing followers instead of attracting new ones.
  3. Take part in #FollowFriday and other flashmobs. If you demonstrate your ability to appreciate other people’s content even if they may be your direct competitors, they will be more likely to recommend your account in the next #FF.
  4. Engage with brands and influencers. Having them reply back to you and include your username can mean great things for your follower count, but you also should never go overboard and make it your main activity on Twitter.
  5. Host live-tweeting sessions. If there is one thing Twitter users love about the platform, it’s the ability to live tweet various events in real-time. Choose an event that is relevant to your niche and post timely, eye-catching, and smart commentary using the right hashtags to attract new followers to your account.

Culled from Jiji

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How To Grow Followers On Instagram And Twitter - Brand SpurHow To Grow Followers On Instagram And Twitter - Brand Spur

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Latest News

Singapore Employees Lack Retirement Support From Companies While Financial Wellbeing Becomes a Top Priority: Aon Survey

SINGAPORE - Media OutReach - 14 April 2021 - Aon plc (NYSE: AON), a leading global professional services firm providing a broad range of risk, retirement and health solutions, has released the findings of the 2021 Trends in Retirement & Financial Wellbeing survey for Singapore.


Working adults in Singapore ranked retirement planning as their top priority but an alarming 80% underestimate how much they really need to retire. While retirement support from employers is also lacking, further challenges remain around transparency in group retirement plans' investment offerings and employees foregoing long-term perspectives to seek short-term gains.

Read Also:  The Evolution of Nigeria’s Instagram Economy


Ashley Palmer, Regional Managing Partner, Retirement & Investments, Asia for Aon, said, ""Employers can have a significant impact on how much their employees save by instilling smart habits and healthy money behaviours. The right long-term savings vehicles, effective communications and financial tools will help Singapore's workforce be more financially resilient in the wake of the COVID-19 pandemic."


The survey identifies three main themes in financial wellbeing and retirement support for Singapore employees.


Financial wellbeing support is the new employee expectation. As a result, close to 40% of employers rank an employee financial wellbeing strategy as their highest priority, followed by emotional and mental wellbeing support. The survey shows that 70% of Singapore employers will formulate or execute financial wellbeing programmes throughout 2021, in line with employee expectations. Companies also view offering a financial wellbeing programme critical in increasing employee engagement and remaining competitive in the talent market.


There is an increasing trend of employer-led supplementary savings plans. Currently, 22% of companies surveyed offer Central Provident Fund (CPF) top-up contributions to citizens and Permanent Residents. But, close to 40% of the working population in Singapore are foreigners who do not have access to CPF and are likely to have foregone their retirement benefits in their home countries. To bridge this gap, and to provide equitable retirement benefits to all employee groups, close to 50% of the organisations surveyed offer supplementary retirement benefits to their foreign staff. Financial services firms are leading in this practice, followed by the technology and the healthcare sectors.


Promisingly, a third of organisations in Singapore are prioritising a thorough review of their supplementary retirement arrangements in 2021.


Alicia Brittain, Senior Consultant & Actuary, Retirement & Investments, Singapore for Aon, said, "Forward-looking companies first need to understand the financial worries of their employees and identify the gaps in their benefits offering. The most effective approaches are aimed at changing individual behaviours towards money and savings and providing accessible programmes and vehicles to deliver sustainable change. For example, when organisations provide retirement benefits as cash-in-lieu, it is most likely immediately spent and so does not form part of an emergency fund or long-term savings for the employees' retirement years. Supplementary retirement plans solve this issue and are more flexible and cost effective - and can also offer contributions above the monthly CPF wage cap to increase employee savings."


Employees in Singapore lack a well-defined default investment strategy. Less than 30% of the surveyed companies in Singapore currently offer their employees an investment choice in their retirement plans, and only 15% of retirement plans have a default investment fund. This leads to employees selecting their own optimal investment funds. They may lack experience in understanding investments, which can lead to misallocating their money and result in inadequate retirement savings or excessive risk taking.


Brittain added, "The key to protecting employees and adding value to savings in any defined contribution retirement plan is a well-defined default investment strategy. This includes frequent performance monitoring, actively managing investment risks and dynamically reducing investment risk as employees move towards retirement."


Notes to Editors

The Aon 2021 Trends in Retirement & Financial Wellbeing for Singapore survey was designed to help organisations understand the unique retirement and financial needs of their Singapore workforce. This tri-annual survey was completed by organisations with employee populations ranging from five to over 4,000 and are based in Singapore. Responding Rewards and Benefits Leaders, HR and Finance Professionals provided feedback and insight on their organisations' financial wellbeing and retirement programmes, interests and concerns. Click here for the full report.

About Aon

Aon plc (NYSE: AON) is a leading global professional services firm providing a broad range of risk, retirement and health solutions. Our 50,000 colleagues in 120 countries empower results for clients by using proprietary data and analytics to deliver insights that reduce volatility and improve performance.

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Stay up to date by visiting the Aon Newsroom and hear from Aon's expert advisors in The One Brief.


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How To Grow Followers On Instagram And Twitter - Brand Spur
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