#BeSmartBeSafe: Airtel Africa Unveils “Big Mama” Campaign

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Airtel Africa has launched a new digital campaign bringing to life the many benefits of its products and services.

The “Big Mama” campaign, currently running in 6 African markets, introduces a slightly ironic, yet lovable female taxi driver in a series of humorous short films, shot entirely within the confines of her cab.

Each film, with a different situation and different passenger, highlights a different aspect of Airtel’s offering.

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