Chinese brands grow 8 times faster than global average

Must Read

List of United Bank for Africa (UBA) Sort Codes & Branches (with addresses) in Nigeria

The sort code is a number that usually identifies both the bank and the branch where an account is held. The sort...

How To Block Your Bank Account And SIM Card In Case Of Emergency

Losing your phone and wallet or having them stolen can be very frustrating. However, in case that happens to...

List of Access Bank Sort Codes & Branches (with addresses) in Nigeria

The sort code is a number which usually identifies both the bank and the branch where an account is...
- Advertisement -
  • China records biggest growth in brand value in Brand Finance Global 500 ranking over the last decade, nearly 8 times faster than the overall growth of the world’s most valuable brands

  • China is home to the world’s fastest-growing brands, grows staggering 4029% over the last 10 years
  • ICBC retains top spot as the nation’s most valuable brand in latest Brand Finance China 500 2020 report, brand value breaks US$80 billion mark
  • Ping An’s Good Doctor delivers growth as brand jumps to the second position following 20% brand value increase
  • Huawei bucks sector trend, brand value up 5% to US$65.1 billion
  • POWERCHINA is the highest new entrant in 49th position
  • Beijing is the most valuable region, home to 100 brands with a cumulative brand value of US$787.2 billion
  • MG is China’s fastest-growing brand up an impressive 145%
  • WeChat is the nation’s strongest brand, Brand Strength Index (BSI) score 92.9 out of 100

China saw more brand value growth over the past decade than any other country in the world, according to the latest Brand Finance China 500 2020 report.

The country’s impressive portfolio of high-performing brands has claimed 9 spots among the top 10 brands with the largest increase in brand value over the last decade, leading to a whopping 1100% increase in the combined brand value of Chinese brands in the Brand Finance Global 500 ranking of the world’s most valuable brands – from US$111 billion in 2010 to US$1,334 billion in 2020.

Chinese brands,

This is by far faster than brand value growth recorded by brands from any other country, with – for instance – the United States seeing a 177% and Japan a 94% increase, and nearly eight times faster than the overall growth of brand value within the Brand Finance Global 500 ranking – 143%.

- Advertisement -

At the same time, looking beyond the global landscape and directly at the domestic Brand Finance China 500 ranking, the value of China’s top 100 brands has increased by 751% over the past decade – from US$175 billion in 2010 to US$1,486 billion in 2020.

The combined value of the top 500 Chinese brands stands at an even more impressive US$1,862 billion, up from US$1,810 billion last year. What is more, the number and value of Chinese brands offering products and services abroad have increased over the past year.

Among the country’s top 500 brands included in the Brand Finance China 500 ranking, compared to 2019, 10 more brands can boast deriving at least 5% of their brand value from overseas operations, bringing the total to 177. Their combined brand value accounts for 27.6% of the total brand value in the ranking, up from 25.7% last year.

David Haigh, CEO of Brand Finance commented:

“Valuable brands are the foundation of a successful modern economy, and China’s conscious effort to develop and grow both domestic and international brands will undoubtedly help the country through the COVID-19 pandemic and the economic fallout that will follow. We are likely to see a drop in brand value of at least US$1 trillion across the globe next year, but the headway made by Chinese businesses over the past decade will certainly cushion what could otherwise have been a heavy blow.”

- Advertisement -

The world’s fastest-growing brands is iconic of China’s growth over the last 10 years, boasting the largest increase in brand value globally – up by a staggering 4029% to US$18.8 billion, and claiming 22nd spot in the Brand Finance China 500 2020 ranking. is the namesake of its parent company Alibaba Group, which is largely described as China’s answer to Amazon and has become one of the most well-known brands in the world.

The brand’s success is largely due to the competence of founder, Jack Ma, who was able to harness the potential of a huge untapped B2B e-commerce market, creating a platform for Chinese SMEs and entrepreneurs to sell to the global B2B market. Twenty years since its founding, remains a platform player able to provide a trusted, seamless experience for buyers and sellers around the world to do business together.

The rise in brand value of is inherently tied into the success of the Alibaba brand at a group level, and the associated skyrocketing rise of its sub-brands Taobao and Tmall, now both ranking even higher – 13th and 15th respectively – than itself.

- Advertisement -

Other Chinese tech brands also feature among the world’s top 10 fastest growing, with NetEase seeing a spectacular 2995% growth over the past decade and Tencent (QQ) close behind with a 2310% increase. In the Brand Finance China 500 2020 ranking, the brands have claimed 30th and 10th positions respectively. With a formidable presence in the gaming industry, Tencent (QQ), continues to command the sector.

QQ has focused on increasing its popularity with the younger generations through expanding its entertainment packages to mini-games. Furthermore, since the COVID-19 outbreak, the brand’s School-plus-Home groups – which facilitates both online and offline education – have served a staggering 120 million users.

Chinese baijiu brands – namely, Moutai (up 3460% to US$39.3 billion), Wuliangye (up 1634% to US$20.9 billion), Luzhou Laojiao (up 1460% to US$5.6 billion), and Yanghe (up 1283% to US$7.7 billion) – have also performed exceptionally over the last 10 years, boosting China’s overall brand growth.

The spirits market in China is flourishing as disposable income and living standards continue to rise across the nation. Consumers are now turning towards top quality and middle- to high-end premium baijiu brands. In this year’s Brand Finance Spirits 50 ranking of the industry’s most valuable brands, Chinese spirits’ brand values increased by 14% on average, while non-Chinese spirits brands decreased by 0.1% on average.

In particular, Moutai and Wuliangye have seen impressive growth over the past year, up 29% and 30% respectively. Rising to 11th spot in the Brand Finance China 500 2020 ranking, Moutai continues to dominate as the biggest player in the Chinese baijiu market and has focused on expanding its footprint and presence globally, with international sales reaching a record US$369 million last year.

Wuliangye has also benefited from a particularly strong financial performance last year, doubling in enterprise value following a boom in the stock market. The brand has recently signed a strategic partnership with Pernod Ricard to support both companies’ goal of accelerated development within the Chinese and wider Asian markets. Furthermore, Wuliangye has opened marketing centres in Asia-Pacific, Europe, and America, to promote the brand internationally.

Chinese banks maintain the lead

Looking at the country’s most valuable brands, ICBC retains the top position in the Brand Finance China 500 2020 ranking with its brand value reaching US$80.8 billion. It is also the world’s most valuable banking brand. The year-on-year increase of 1% is nonetheless very modest compared to the brand’s average growth rate of 23% over the past decade.

Nevertheless, ICBC is China’s biggest lender; the bank has reduced non-performing loans to less than 1.5% and enjoys the loyalty of well over 600 million customers. ICBC also continues to explore new business opportunities, growing in both investment banking and asset management. The bank is also involved in joint ventures with overseas partners and has embarked on blockchain-oriented initiatives.

China’s banks have been affected by the now-curtailed trade war with the US and there have been concerns about big lenders being forced to relax their underwriting policies to stimulate the country’s economy, however, banking remains the country’s most valuable sector.

With 79 brands in the Brand Finance China 500 2020 ranking, the banking industry accounts for 23% of the total brand value in the country. Alongside ICBC, three other banking brands appear in the national top 10, although China Construction Bank (4th, US$62.6 billion), Agricultural Bank of China (6th, US$54.7 billion), and Bank of China (8th, US$50.6 billion) all saw a dip in brand value this year.

Ping An’s Good Doctor delivers growth

Taking advantage of the drop in China Construction Bank’s brand value, Ping An has jumped up to 2nd position in the Brand Finance China 500 2020 ranking, having recorded an impressive 20% brand value growth to US$69.0 billion, extending its lead further as the world’s most valuable insurance brand.

The brand’s commitment to expanding its portfolio and offering in the non-insurance and digital disruption space is truly setting it apart from its peers. Most notably, the brand’s foray into health technology through its Good Doctor service has propelled Ping An even further into a league of its own within the insurance sector.

With a staggering 315 million registered users and nearly 70 million monthly active users, as at the end of 2019, it has become the largest mobile medical app in China in terms of coverage. Despite COVID-19 impacting Ping An’s life insurance business, the sheer boom in registrations for Good Doctor should offset this loss.

Four other insurance brands feature in the top 50: China Life (16th, down 4% to US$25.5 billion); AIA (23rd, up 17% to US$18.2 billion); CPIC (26th, up 31% to US$14.0 billion), and PICC (37th, up 20% to US$11.0 billion). With the next insurance brand in the ranking only half the size of PICC, there is a distinctive gap between the ‘Leading 5’ Chinese insurance brands and their counterparts further down the league table.

Competition between the top 5 remains fierce and it is unlikely that smaller Chinese brands will be able to compete with them in the near future.

With a brand value growth of 31% to US$14.0 billion, CPIC is the fastest growing among the ‘Leading 5’. With no dramatic increase in marketing spend, CPIC has smartly invested in its sponsorship programme of the Chinese women’s volleyball team which has boosted the awareness and trustworthiness of the brand.

CPIC is currently in the implementation phase of its new CPIC Service, where the company will combine its brand management system with products and services, with the aim of providing a unique customer experience. This move should build CPIC’s brand recognition as well as nurture customer loyalty. The insurer will be looking to continue providing great service to support its brand and business growth as it builds up to its 30th anniversary in 2021.

Read Also:  The coming of Indian Garri and Chinese Amala

Telecoms call for help while Huawei powers ahead

Despite many success stories, there are also sectors suffering from a slowdown. All but one telecom brands in the Brand Finance China 500 2020 ranking have dropped down the ranking, with the most valuable among them, China Mobile falling from 5th to 9th this year.

Big telcos are being squeezed from all sides as OTT messaging apps are impacting voice and SMS revenue, and challenger brands offer comparable data services at below-market rates, leading to fierce price competition and decreasing margins.

Despite a drop by 12% to US$49.0 billion, China Mobile has been powering ahead with its 5G+ Plan, which focuses on its four main growth engines: customer, home, business, and new markets. Having been granted its 5G license in June 2019, the brand has accelerated the process through a launch across 50 cities, assimilating emerging technologies such as AI, IoT, and cloud computing, and developing ever-more critical capabilities.

Against the backdrop of the COVID-19 outbreak, China Mobile – alongside other telecom brands – must now seize upon the opportunities from businesses and customers working from home and requiring more digital and cloud-based services.

Clearly the next big opportunity for the telecom industry, the 5G space is inviting fierce competition, with infrastructure and handset brand Huawei expanding into markets traditionally covered by Western providers. Despite sparking controversy, the Chinese giant is making clear headway, and with a brand value of US$65.1 billion, it is the 3rd most valuable brand in China and counts among the world’s top 10 most valuable brands for the first time.

Chinese industry shows resilience

The largest utility brand in the world, State Grid has climbed to 5th position in the Brand Finance China 500 2020 ranking, recording solid brand value growth, up 11% to US$57.0 billion.

Supplying power to over 1.1 billion people and covering 88% of Chinese national territory, the brand is increasing its focus on CSR initiatives, through funding charities and committing to poverty alleviation. State Grid has also supported China’s push to become a greener, more environmentally friendly nation, with a clear target to be the advocate and leader of Ubiquitous Electric Internet of Things.

In the engineering and construction sector, China State Construction Engineering Corporation (CSCEC) has overtaken America’s General Electric to become the industry’s most valuable brand, despite recording a 3% drop in brand value to US$24.8 billion. It ranks 17th in the Brand Finance China 500 2020 ranking.

Another engineering and construction brand, POWERCHINA is the most valuable new entrant to the Brand Finance China 500 2020 ranking, claiming 49th spot in the national classification. As one of China’s biggest multinationals, POWERCHINA has established itself as a leading enterprise in the hydropower industry both on home soil and internationally. Furthermore, the brand has benefited from the Belt and Road Initiative, which has not only allowed POWERCHINA to increase its international exposure – one-third of its business is currently from overseas – but to win numerous projects by sharing advanced technologies.

Scott Chen, Managing Director, Brand Finance China, commented:

“President Xi Jinping’s Belt and Road Initiative has successfully propelled Chinese engineering and construction brands onto the global stage and has been the main impetus for their solid performances in the Brand Finance rankings. These brands’ resilience and strength have been put to the ultimate test, however, as COVID-19 engulfs not only the Chinese but global economy. With life making a slow return to normal across the nation, these brands will hope to bounce back, minimising risk to their brand values in the coming year.”

WeChat – strongest brand

Aside from calculating overall brand value, Brand Finance also determines the relative strength of brands through a balanced scorecard of metrics evaluating marketing investment, stakeholder equity, and business performance. Along with the level of revenues, brand strength is a crucial driver of brand value.

According to these criteria, WeChat has claimed the title of China’s strongest brand, thanks to the elite AAA+ brand strength rating and a corresponding BSI score of 92.9 of out 100. With over one billion monthly users, the app has positioned itself as essential for everyday communication in China. WeChat has significantly broadened its proposition since its inception, successfully leveraging its brand to develop an extraordinary level of vertical product integration.

With WeChat Pay now being accepted in more than 60 countries and the platform opening to international travellers in China for the first time, the brand has set its sights on global markets. As WeChat’s brand strength has flourished so has its brand value, increasing 7% year on year to US$54.1 billion.

Regional analysis

Beijing, Guangdong, Zhejiang, Shanghai, and Hong Kong contribute the most brand value to this year’s Brand Finance China 500. Beijing remains in a league of its own, however, with its 100 brands in the ranking reaching a cumulative brand value of US$787.2 billion, equating to a staggering 42% of total brand value.

On the other hand, the number of brands in the Brand Finance China 500 2020 ranking coming from the Greater Bay Area, which includes Guangdong, Hong Kong, and Macau has increased from 135 brands in 2019 to 138 brands in 2020, with a total value of US$532.6 billion, which accounts for more than a quarter of the total brand value in the table. The great performance of the region demonstrates the success of China’s Reform and Opening-Up policy on Shenzhen’s 40th anniversary.

READ ALSO: Stanbic IBTC Reveals Reason for Delay in Filing H1 2020 Audited Results

Real estate brands – local and global pride

35 real estate brands, with a total brand value of US$157.2 billion feature in this year’s ranking. Chinese brands dominate the sector globally, claiming 21 spots out of 25 in Brand Finance’s ranking of the world’s most valuable real estate brands.

Joy City (brand value US$2.7 billion) remains the real estate sector’s and Beijing’s strongest brand with a Brand Strength Index (BSI) score of 88.2 out of 100 and a corresponding AAA brand strength rating. Renowned for its shopping malls, in particular, Joy City has a solid reputation across China for being a trendy, forward-thinking, high-quality brand that focuses on enhancing urban lifestyle. In May last year, the brand launched Le Joy Hotel, the group’s first hotel brand, further expanding its portfolio of properties.

Scott Chen, Managing Director, Brand Finance China, commented:

“As with all real estate brands across the sector, Joy City will have to learn and grow from the repercussions of and trends borne out of the COVID-19 pandemic. With a large chunk of the brand’s revenue hailing from its shopping mall business, Joy City will have to be ready to tackle the challenges of the steep rise in demand for online shopping and prolonged social distancing rules, which will no doubt have implications for the popularity of malls in general.”

The fastest-growing real estate brand, CK is also Hong Kong’s fastest-growing brand, with its brand value growing an impressive 47% to US$2.6 billion. In 2019, CK completed its acquisition of Britain’s largest pub and brewery company, Greene King, in a US$5.6 billion deal. This foray into British pub culture has seen CK acquire an impressive 2,700 pubs, restaurants and hotels across the UK.

Maintaining the title of the world’s most valuable real estate brand, Evergrande ranks 20th overall in China, despite only recording a marginal 1% increase in brand value to US$20.6 billion. With more than 870 projects across more than 280 cities in China, Evergrande continues to dominate the space, with considerable market share and thus solid revenues.

Committed to expanding its repertoire beyond the traditional real estate space, the brand has recently ventured into the electronic vehicle market investing a staggering US$23 billion dollars into the construction of three EV plants in the Guangzhou province, with the ultimate aim of becoming the world’s largest new energy vehicle company. This venture has rendered mixed results, however, with considerable losses recorded at the beginning of this year.

Evergrande has also focused on building the tourism arm of the Group namely through its Evergrande Fairyland and Evergrande Water World projects.

Auto brands racing for success

MG is not only the fastest-growing brand in Shanghai but also the fastest-growing brand in China, following an impressive 145% brand value growth to US$517 million, simultaneously jumping 116 spots from 467th to 351st. The Chinese-owned British car brand has celebrated year-on-year sales growth with strong performances across its key markets including China, the UK, Australia, New Zealand, and India. Parent company SAIC, however, has its sights set on positioning MG as a truly global brand, with plans in motion to expand and diversify with the launch of its electric models.

Other Chinese auto brands have also posted strong performances, especially Song, Changan, Great Wall, and Roewe. Song has benefited from the stellar success of its Song Max model, launched in 2017, and its brand value has risen by 63% to US$959 million. Changan and Great Wall – primarily SUV-focussed brands – have continued to grow as their model specialism remains popular. Roewe performs strongly, a result of the brand’s commitment to embracing electric and hybrid models effectively. Overall, however, Chinese automobile brands have fallen in brand value due to slowing growth – something the COVID-19 pandemic will no doubt exacerbate. Nevertheless,

Food for thought for restaurant chains

The nation’s most popular hot pot restaurant, Haidilao, is the second-fastest-growing brand in this year’s ranking only behind MG, up a staggering 136% to US$4.7 billion, jumping 66 spots in the ranking from 139th to 73rd.

This impressive growth has thrust the brand to the forefront of the restaurant’s sector among the traditional American heavyweights. Serving more than 100 million customers a year, Haidilao prides itself on its best-in-class customer service, a key driver towards the brand’s pursuit of perfecting the dining experience. The brand has continued to focus on its expansion programme, both at home and abroad, with over 300 stores opening globally last year, with Haidilao aiming to have 1,000 stores worldwide by the end of 2020.


- Advertisement -
Chinese brands grow 8 times faster than global average - Brand SpurChinese brands grow 8 times faster than global average - Brand Spur

Subscribe to BrandSpur Ng

Subscribe for latest updates. Signup to best of brands and business news, informed analysis and opinions among others that can propel you, your business or brand to greater heights.

- Advertisement -


Please enter your comment!
Please enter your name here

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Chinese brands grow 8 times faster than global average - Brand SpurChinese brands grow 8 times faster than global average - Brand Spur

Latest News

NTUC LearningHub’s Survey Reveals Top Industry Clusters Most Likely to Hire and the In-Demand Roles Amid Pessimistic Market Outlook

SINGAPORE - Media OutReach - 26 January 2021 - Despite the pessimistic outlook towards the current job market, bright spots exist where more than half of employers across the board (56%) say they are looking to hire. This has been most apparent in industry clusters such as Essential Domestic Services (65%), Modern Services (62%), and Built Environment (61%).

Chinese brands grow 8 times faster than global average - Brand Spur

These findings are part of NTUC LearningHub's (NTUC LHUB) latest New Normal of Sector Skills Report where 367 business leaders (senior manager or directors and above) and 567 full-time employees were surveyed to uncover the shift in jobs and training dynamics across the six major industries clusters in Singapore and to enable our workforce to identify sectors to look out for in the New Normal.

Within the Essential Domestic Services cluster, the top technical roles which employers are looking to hire are 'Early Childhood Care & Education Teacher' (24%), 'Early Childhood Care & Education Workplace Safety and Health' (18%) and 'Training and Adult Education Learning Management' (18%).

Similarly, within the Modern Services cluster, roles such as 'Financial Services Blockchain' (18%), 'Infocomm Technology Cyber Security' (14%), and 'Infocomm Technology Operations and Support' (14%) are the most sought after.

Lastly, as for the Built Environment cluster, 'Built Environment Project Management' (42%), 'Security Consultancy' (26%), and 'Built Environment Engineering Consultancy and Design' (26%) are the top in-demand roles coveted by employers.


The report also reveals that in general, only less than half (48%) say that their companies have employees with the right skill sets to achieve their current goals. Moreover, two thirds (66%) of employers say that the shortage of right talent available to fill the roles they are looking to hire has negatively affected their businesses. This is especially the case for employers in the Manufacturing (81%), Built Environment (71%) and Modern Services (65%).

Commenting on the findings, Tay Ee Learn, Director of NTUC LHUB's Technical Skills Product Division says, "Although some sectors remain hard hit as a result of the effects of the pandemic, it has been proven that there are career opportunities available as companies adapt to new ways of doing business. These findings provide invaluable insights for employees to navigate a 'Never Normal' in their preparation for multiple careers in a lifetime to secure the best chance of thriving in the turbulent pandemic era and beyond."

"To help job seekers navigate the current economy, many employers are open to hiring inexperienced talent with micro-credentials, and this has been prominent in those industries which are experiencing a shortage of skilled talent. We hope that such insights help individuals in their continuous learning journey beyond formal education in seeking job opportunities in new fields or industries."

To download The New Normal of Sector Skill report, visit

About NTUC LearningHub

NTUC LearningHub is the leading Continuing Education and Training provider in Singapore which aims to transform the lifelong employability of working people. Since our corporatisation in 2004, we have been working employers and individual learners to provide learning solutions in areas such as Cloud, Infocomm Technology, Healthcare, Employability & Literacy, Business Excellence, Workplace Safety & Health, Security, Human Resources and Foreign Worker Training.

To date, NTUC LearningHub has helped over 25,000 organisations and achieved over 2.5 million training places across more than 500 courses with a pool of over 460 certified trainers. As a Total Learning Solutions provider to organisations, we also forge partnerships and offer a wide range of relevant end-to-end training solutions and work constantly to improve our training quality and delivery. In 2020, we have accelerated our foray into online learning with our Virtual Live Classes and, through working with best-in-class partners such as IBM, DuPont Sustainable Solutions and GO1, asynchronous online courses.


For more information, visit

Chinese brands grow 8 times faster than global average - Brand Spur

Sensormatic Solutions Launches Sensormatic IQ

Unify diverse data and insights with the new intelligent operating platform designed to drive improved shopper experiences and retail outcomes


HONG KONG SAR - Media OutReach - 26 January 2021 - Johnson Controls, the global leader for smart and sustainable buildings and the architect of OpenBlue connected solutions, today announced that Sensormatic Solutions, its leading global retail solutions portfolio, launched Sensormatic IQ.  This intelligent operating platform for retail, backed by Sensormatic Solutions industry expertise and robust technology partner ecosystem, delivers tangible value across the enterprise.


Focus on Innovation


The open, secure and agile platform integrates the full Sensormatic Solutions portfolio, retailer, and third-party data sources, along with advanced technology such as artificial intelligence (AI) and machine learning (ML), to offer unparalleled visibility into operations and shopper insights.  This combination drives prescriptive, data-driven outcomes for retailers, creating value and growth opportunities as retailers move into the future.


"In today's hyper-connected world, the customer experience is about how, where, when, and why engagement happens. That's why our commitment to enabling customers to harness diverse insights to drive positive outcomes and informed business decisions is more important than ever," said Bjoern Petersen, President, Sensormatic Solutions. "The launch of Sensormatic IQ reflects our forward-looking business strategy. Through collaborating with our technology partners and leveraging the global reach and scalability of the Google Cloud coupled with smart sensors and advanced analytics, our platform is designed to evolve with the industry and our customer's needs."

Fast Forward Retail

As the retail industry goes through significant changes, Sensormatic IQ helps retailers improve both their top and bottom line and brand value by:


  • Powering the digital transformation within the evolving retail market
  • Accelerating integration between new and existing solutions and data sets
  • Enabling agile innovation via a secure, scalable, and managed enterprise-grade platform
  • Amplifying value by deriving new insights and outcomes from complex data streams
  • Streamlining execution across retailer functions


"Asia Pacific retail took the lead in driving global industry growth prior to the impact of COVID-19, and the region is expected to recover the fastest from the health crisis," said Daren Ng, General Manager, Sensormatic Solutions Loss & Liability, Asia Pacific. "One thing that has not changed as retailers gear up for recovery is consumers' expectation for better shopper experiences -- from personalisation and choice to a frictionless buying journey. Sensormatic IQ provides retailers a view across their operation on one platform and with actionable insights that they can use to engage customers in an cost efficient and meaningful way."

Future-Focused Expertise

"This open platform represents years of investment and innovation moving to outcome-based operations in order to meet the shifting needs of retailers," said Petersen. "The addition of the Sensormatic IQ platform is just one more way Sensormatic is providing the foundation for a digital journey that allows retailers to run at an enterprise scale."


As the industry continues to evolve, Sensormatic Solutions is ensuring retailers have access to the advanced solutions they need to connect people, merchandise, and data in new and innovative ways. Sensormatic IQ's flexible, open platform can incorporate insights from edge devices, such as POS, sensors, EAS, RFID, Computer Vision, and more, capable of delivering AI predictive and prescriptive models to support operations in retail environments from grocery and apparel to home improvement and malls. 

Learn more about how Sensormatic IQ can  revolutionise your analytics approach at  You can also visit our Sensormatic Innovation Experience.


For even more updates on Sensormatic IQ, please follow Sensormatic Solutions on Chinese brands grow 8 times faster than global average - Brand SpurLinkedIn and Chinese brands grow 8 times faster than global average - Brand SpurTwitter, using #SensormaticIQ. 


To download product photos, please visit below link:

About Johnson Controls

At Johnson Controls, we transform the environments where people live, work, learn and play. From optimising building performance to improving safety and enhancing comfort, we drive the outcomes that matter most. We deliver our promise in industries such as healthcare, education, data centers and manufacturing. With a global team of 100,000 experts in more than 150 countries and over 130 years of innovation, we are the power behind our customers' mission. Our leading portfolio of building technology and solutions includes some of the most trusted names in the industry, such as Tyco®, YORK®, Metasys®, Ruskin®, Titus®, Frick®, Penn®, Sabroe®, Simplex®, Ansul® and Grinnell®. For more information, visit or follow us @johnsoncontrols on Twitter.

About Sensormatic Solutions

Sensormatic Solutions is the leading global retail solutions portfolio of Johnson Controls powering operational excellence at scale and enabling smart and connected shopper engagement.  Our intelligent digital operating platform - Sensormatic IQ - combines the full Sensormatic Solutions portfolio, including unmatched insights into retail inventory, shopper behavior, and loss and liability, and Retailer and third-party solutions with advanced technologies, like AI and Machine Learning.  This enables retailers to act on prescriptive, data-driven outcomes and confidently move into the future.  Our retail portfolio features the premier Sensormatic, ShopperTrak and TrueVUE brands. Please visit Sensormatic Solutions or follow us on Chinese brands grow 8 times faster than global average - Brand SpurLinkedInChinese brands grow 8 times faster than global average - Brand SpurTwitter, and our Chinese brands grow 8 times faster than global average - Brand SpurYouTube channel

Chinese brands grow 8 times faster than global average - Brand Spur

TranSwap Recognised as Outstanding SME Cross-Border FX Platform at Fintech Awards 2020

SINGAPORE - Media OutReach - 26 January 2021 - TranSwap, a home-grown cross-border payments platform, has been awarded Outstanding SME Cross-Border FX Platform at FinTech Awards 2020, organised by ET Net Hong Kong.

Held on 11 January 2021, FinTech Awards recognises firms for their business innovation and excellence in the financial services industry. TranSwap is one of three awardees in the FX and Payment Solutions category -- the second time that TranSwap had won an award for Outstanding SME Cross-Border FX Platform following its achievement in 2020.

This marks a momentous milestone for TranSwap, as the firm whose efforts to drive convenience, efficiency and transparency throughout the cross-border payments experience, have been recognised at numerous FinTech awards over the years. TranSwap's recognition comes amidst an evolving landscape where a streamlined payments process is set to be a game-changer to help SMEs scale internationally with confidence and drive global economic recovery in a post-Covid-19 world.

Launched in 2015 with the aim to empower global business growth and help the undeserved sector, TranSwap has transformed the cross-border payments process by simplifying overseas payments and collections. Through its wide network of FX partners and proprietary platform, businesses can fulfil payments to more than 180 countries in over 120 currencies. SMEs can choose to integrate with TranSwap's API for full automation of multiple transfers, allowing small transfers in large volumes to be credited directly to beneficiaries' wallets and bank accounts in real-time, thus improving processing speed and optimising settlements. In addition, TranSwap's Global Borderless Virtual Account service allows businesses to collect payments in three locations --  United States, European Union and United Kingdom -- convert currencies and send cross-border payments globally.

Mr. Benjamin Wong, co-founder and Chief Executive Officer of TranSwap, said, "We are humbled and honoured to be recognised at this year's FinTech Awards. Since TranSwap was established in 2015, we have always strived to help SMEs solve the pain-points of traditional cross-border payments by streamlining the fund transfer process. Many businesses today however, still suffer from the lack of transparency, complexity, and high transfer and conversion rates, which translate to a cumbersome experience and impede their ability to scale overseas. Together with our wide network of FX partners, TranSwap hopes to continuously serve the evolving needs of our customers and empower individuals and businesses with our cross-border payments solution."

For more information, please visit: Chinese brands grow 8 times faster than global average - Brand Spur

Chinese brands grow 8 times faster than global average - Brand Spur

DHL Global Forwarding Asia Pacific recognized as Certified Top Employer 2021 second time in a row

  • DHL Global Forwarding garners praise for its implementation of "people first" HR best practices in Asia Pacific
  • Also global Top Employer 2021 certification for DHL Global Forwarding including 35 countries spanning Africa, Asia, Latin-America, North-America, the Middle East and Europe
  • Certification affirms the market leader's strategy to deliver expert logistics services by investing in the best team of freight forwarding experts

SINGAPORE - Media OutReach - 26 January 2021 - DHL Global Forwarding, the air and ocean freight specialist of Deutsche Post DHL Group, was recognized as Top Employer for 2021 in Asia Pacific. The certification attests to DHL's achievement in implementing HR best practices, focused on fostering a positive work environment and encouraging its employees' personal and professional development. In addition to being certified Top Employer 2021 in Asia Pacific, DHL Global Forwarding was also once again named Top Employer globally and in 34 countries, including India, Indonesia, Malaysia, Philippines and Thailand. The Top Employers Institute Global Certification Program annually certifies and recognizes companies in participating countries who demonstrate excellence in people practices.

Chinese brands grow 8 times faster than global average - Brand Spur

Chinese brands grow 8 times faster than global average - Brand Spur

During the pandemic, Deutsche Post DHL Group's purpose of "Connecting people. Improving lives" proved more pertinent than ever. Employees kept the network running 24/7 to ensure a steady supply of Life Sciences & Healthcare necessities further highlighted the commitment and importance of each individual at DHL Global Forwarding and the rest of the Group.

"With more than half a million employees across the globe, Deutsche Post DHL Group counts our people as our greatest asset. By ensuring that our superstars are happy at work and fired up to give their best each day, we are creating a virtuous cycle that feeds into great business outcomes. We are delighted that the Top Employers Institute has recognized DHL Global Forwarding Asia Pacific's people-first strategy with the Top Employer 2021 award," said Kelvin Leung, CEO, DHL Global Forwarding Asia Pacific.

The Top Employers Institute program certifies organizations based on the participation and results of their HR Best Practices Survey. This survey covers six HR domains consisting of 20 topics such as People Strategy, Work Environment, Talent Acquisition, Learning, Well-being and Diversity & Inclusion and more. In total, the program has certified more than 1,600 Top Employers in 120 countries/regions across five continents.

"Receiving the Top Employer award again this year has revalidated that our human resource strategy for DHL Global Forwarding Asia Pacific is on the right path. However, we are not resting on our laurels and we are continuously innovating to stay ahead of the evolving needs of our people, our business and the environment that we are operating in," said Celine Quek, Vice President and Head of Human Resources, DHL Global Forwarding Asia Pacific.

At DHL Global Forwarding, training opportunities and talent development programs are consistently reviewed and benchmarked against industry requirements. All employees go through a mandatory DHL Certified International Forwarder (CIF) program upon induction to ensure that they adhere to the same global standards as colleagues in the global network, abiding by the strictest code of conduct and business principles. In its fifth year, the CIF is a key initiative with a portfolio of culture and capability enhancing programs that support DHL Global Forwarding growth strategy.

Further, DHL Global Forwarding started initiatives to promote diversity and inclusion in the company, such as "Women at DHL Global Forwarding, Freight", which enables more women to fill leadership roles. The initiative aims to promote a cultural mindset with a keen focus on equal opportunities by offering work arrangements, transparency, and career support.

Another initiative, "Well-being at DHL Global Forwarding, Freight" engages employees  by examining how employees' tasks, expectations, stress levels and working environments affect their overall health and happiness. Especially in challenging times, such as when a global pandemic is affecting nearly every aspect of life, a pulse check and active management of employees' well-being are crucial. The organization encourages employees to boost their "well-being" in three ways: Be Social, Be Present, Be Active.

Top Employers Institute CEO David Plink says: "Despite the challenging year we have experienced, DHL Global Forwarding has continued to demonstrate the power of putting their people first in the workplace. We are proud to share this year's announcement and congratulate the organizations who have been certified in their respective countries through the Top Employers Institute program."

Note to editors:

Following an industry-leading award streak in 2020, Eva Mattheeussen, Global Project Lead of 'Women at DHL Global Forwarding' shares her perspectives on leadership and being employer of choice in these unprecedented times. Read about leadership, diversity and digitalization in logistics here.

DHL -- The logistics company for the world

DHL is the leading global brand in the logistics industry. Our DHL divisions offer an unrivalled portfolio of logistics services ranging from national and international parcel delivery, e-commerce shipping and fulfillment solutions, international express, road, air and ocean transport to industrial supply chain management. With about 380,000 employees in more than 220 countries and territories worldwide, DHL connects people and businesses securely and reliably, enabling global sustainable trade flows. With specialized solutions for growth markets and industries including technology, life sciences and healthcare, engineering, manufacturing & energy, auto-mobility and retail, DHL is decisively positioned as "The logistics company for the world".

DHL is part of Deutsche Post DHL Group. The Group generated revenues of more than 63 billion euros in 2019. With sustainable business practices and a commitment to society and the environment, the Group makes a positive contribution to the world. Deutsche Post DHL Group aims to achieve zero-emissions logistics by 2050.


Top Employers Institute is the global authority on recognizing excellence in People Practices. We help accelerate these practices to enrich the world of work. Through the Top Employers Institute Certification Program, participating companies can be validated, certified and recognized as an employer of choice. Established 30 years ago, Top Employers Institute has certified over 1 600 organizations in 120 countries/regions. These certified Top Employers positively impact the lives of over 7 million employees globally.

Chinese brands grow 8 times faster than global average - Brand Spur

Hong Kong Arts Centre “Via North Point” Open Call for Creative Community Space Proposals

Calling all creative talents in town! Be An Imagineer!


HONG KONG SAR - Media OutReach - 26 January 2021 - Have you ever thought about transforming your ideas into an art installation in urban community spaces? Here comes the chance! Organized by the Hong Kong Arts Centre ("HKAC") and funded by Urban Renewal Fund, "Via North Point", a public art and community initiative that carries the mission of urban revitalization would like to hear from you. Its Call for Creative Community Space Proposals ("Open Call") welcomes talents from all walks of life -- along with artists, creatives and architects -- to submit your proposal to breathe new life into the public spaces!


Chinese brands grow 8 times faster than global average - Brand Spur


After months of collection of opinions, practical experience and accumulation of knowledge in diversified activities, such as "Your SAY!", "Community Wanderer -- Guided Tour Design and Training Workshop ", and "Urban Design Lab Online Exhibition", it is time to materialize the ideas into reality for the unique "Via North Point" project.

Chinese brands grow 8 times faster than global average - Brand Spur


The Open Call aims to stimulate greater social interaction through public participation, and local creative talents as individuals, a company or a team are welcome to submit their proposals. Selected proposals will be commissioned and showcased in the month-long Finale Festival in September 2021. Envision a new life for the urban spaces. Take action and "Be an Imagineer" NOW!


Open Call for Creative Community Space Proposals

Submission Period

From now until 18:00 (Hong Kong time), 22 February 2021 (Monday)

Target Participants

Creative talents, artists, architects, academic organizations or individuals forming new collectives are all welcome

General Design Considerations for Creative Work

●      Offer multiple ways for users to interact with and stimulate greater social interaction

●      Explore the multipurpose uses of public spaces and respond creatively to the neighborhood needs

●      Enhance community vitality and spatial experience

For details please see:


Designated locations:

●      Sitting-out Area across Chun Yeung Street and Tong Shui Road

●      Pavilion at North Point Promenade


Other suggested locations*:

●      Ground area under HF61 footbridge

●      Junction area between North Point Road and Java Road

●      North Point Public Pier

●      Tong Shui Road Garden

●      Junction area between Tong Shui Road and North Point Estate Lane

●      Kam Ping Street


* Not limited to other suggested locations within the outlined area

Submission Method

For details, please find the attachment of design brief and visit the website of Via North Point at

Email :

Selection Process

20 eligible submissions (maximum) will be shortlisted by the HKAC and reviewed by the Selection Panel for public voting

Important Dates

●      Deadline for proposal submission:

18:00, 22 February 2021 (Hong Kong time)

●      Notification of results of shortlisted participants:

Early March 2021

●      Review of Shortlisted Proposals by the Selection Panel:

Mid-March, 2021

●      Result Announcement:

Late-March, 2021

●      Installation and setup of the commissioned creative work:

April -- August 2021

●      Creative works open to public at Finale Festival:

September 2021


HKAC is planning to launch "North Point Meet & Greet -- A day of life in the neighbourhood" discussion session in this coming Friday (January 29, 2021) so as to facilitate direct communication between potential applicants and different stakeholders in North Point. This may help creative talents to come up with proposals in response to the users with different lifestyles in the community. General public are welcome to join. Details are as follows:

North Point Meet & Greet -- A day of life in the neighbourhood  on 29 January, 2021


29 January 2021 (Friday)


13:00 to 14:00




Via North Point Weekend in February

In spite of the continual outbreak of coronavirus, the first 【Via North Point Weekend】 was successfully held in December 2020, along with a series of activities, including online community tour and online workshops. In February, 【Via North Point Weekend】 will continue to fill up your weekends with more diverse activities. Details and registration to be announced on Facebook and Instagram of "Via North Point" soon -- Stay Tuned!

*Programmes and events are subject to change without prior notice.

Arrangements are subject to the latest announcement by HKAC. For more details, please visit:

Website        : 

Facebook     :            路過北角Via North Point

Instagram    :            @vianorthpoint

YouTube       :            Chinese brands grow 8 times faster than global average - Brand

Chinese brands grow 8 times faster than global average - Brand Spur
- Advertisement -
BrandsPur Weekly Cartoons
- Advertisement -Chinese brands grow 8 times faster than global average - Brand SpurChinese brands grow 8 times faster than global average - Brand Spur