MTN’s business of the art series: Efe Omorogbe, Ayeni Adekunle, Larry Annetts, share music business survival tips

Must Read

How To Block Your Bank Account And SIM Card In Case Of Emergency

Losing your phone and wallet or having them stolen can be very frustrating. However, in case that happens to...

List of United Bank for Africa (UBA) Sort Codes & Branches (with addresses) in Nigeria

The sort code is a number that usually identifies both the bank and the branch where an account is held. The sort...

List of Access Bank Sort Codes & Branches (with addresses) in Nigeria

The sort code is a number which usually identifies both the bank and the branch where an account is...
- Advertisement -

MTN Foundation, the social investment vehicle of MTN Nigeria, recently hosted the fourth edition of its Business of the Art series. Young Nigerians gathered online for a three-hour session aimed at guiding upcoming artistes and music enthusiasts to make informed decisions when navigating the converging lines of business and arts in the music industry.

Business of the Art series, MTN Foundation, MTN Nigeria,
L-R (1st row) Country Manager, ViacomCBS Network, Africa, Bada Akintunde-Johnson; Vice President, International Strategy & Operations, Warner Music Group, Temi Adeniji and Founder and CEO, BHM Group, Ayeni Adekunle. (2nd row) Chief Marketing Officer, MTN Irancell, Larry Annetts; CEO MusicTime, Oye Akideinde, and Founder and CEO, Now Music, Efe Omorogbe

The programme had two-panel sessions involving industry titans — Vice President, International Strategy & Operations, Warner Music Group, Temi Adeniji and Country Manager, ViacomCBS Network Africa, Bada Akintunde-Johnson. Others are Founder and CEO, Now Muzik, Efe Omorogbe; Founder and CEO, BHM Group, Ayeni Adekunle; CEO MusicTime, Oye Akideinde and Chief Marketing Officer, MTN Irancell, Larry Annetts who was the keynote speaker of the event.

Larry Annetts mentioned the need for a good marketing strategy to sustain a viable musical career “Your distribution will only be as good as your marketing plan.”

Omorogbe focused on elements required to build a successful career: “The focus should be primarily on the music — the quality; the brand positioning; the type of market targeted; the structure behind the talent.”

- Advertisement -

Ayeni shed light on the science of communication and relationship-building for young musicians:“It is beyond the music: the purpose of PR is building a relationship with your most important stakeholders on a continuous basis.”

While explaining the key factor in ideation and production of good music ideos, Akintunde-Johnson stated that, “the most critical factor is the storytelling. The story is the most powerful.”

Adeniji then pointed out that for preservation and value of talent and creativity the government had a pivotal role to play in music protection education.

“There is a need to enable platforms that will allow access to music through legal means,” he said.

HEADLINES YOU MIGHT HAVE MISSED FROM BRAND SPUR

- Advertisement -

CredoLab raises USD 7m to expand its market reach in Africa and other new markets

CredoLab, a leading developer of bank-grade digital credit scorecards based on smartphone metadata which launched in Nigeria, Kenya, and South Africa, last year, has secured USD 7 million in its Series-A round funding led by GBG, the global specialist in identity data intelligence.

Cars with embedded connectivity to reach 200m by 2025, with 5G adoption set to soar

Read Also:  #IDPWD2020: Five ways you can support people living with disabilities

A new study from Juniper Research has found that the number of cars with embedded connectivity will reach 200 million globally by 2025; rising from 110 million in 2020. One of the main beneficiaries of this growth will be mobile

- Advertisement -

Nitro121 promises bespoke offerings to clients, celebrates 15th anniversary

The leading brand-building and marketing communication company, Nitro 121 (formerly known as 141 Worldwide), turns fifteen on the 1st of September 2020 and promises to continue to deliver bespoke marketing communications services to clients and other partners.

Top 25 most valuable aerospace and defence brands could lose over $22bn of brand value from COVID-19

Aerospace and defence sector heavily impacted by COVID-19 pandemic, brands could lose up to 20% of brand value, equating to a US$22.8 billion loss cumulatively

Ikeja Electric’s bilateral power attains first-year milestone as customers score service high

Ikeja Electric Plc (IE), Nigeria’s largest Electricity Distribution Company, is celebrating the first year anniversary of its Willing Buyer, Willing Seller initiative dubbed Bilateral Power by customers. The company’s Bilateral Power service promises customers a minimum of 20 hours of power supply and improved service in exchange for cost-reflective tariffs.

Nigeria Rugby Union signs kit sponsorship deal with BLK Sports

British Apparel Company BLK Sport and The Nigeria Rugby Football Federation (NRFF) have signed an exclusive long-term kit sponsorship/partnership deal aligning with the Company’s global strategy.

Apple buys another company

Apple reportedly bought VR startup Spaces, the tech giant’s eighth disclosed acquisition of the year. We discuss Apple’s moves in the VR space — including a patent for reducing motion sickness while working virtually in a vehicle.

Read Also:  BROKER PERFORMANCE REPORT: TOP TEN STOCKBROKERS FOR THE WEEK (24/07/2017 - 28/07/2017)

 

- Advertisement -
MTN’s business of the art series: Efe Omorogbe, Ayeni Adekunle, Larry Annetts, share music business survival tips - Brand SpurMTN’s business of the art series: Efe Omorogbe, Ayeni Adekunle, Larry Annetts, share music business survival tips - Brand Spur

Subscribe to BrandSpur Ng

Subscribe for latest updates. Signup to best of brands and business news, informed analysis and opinions among others that can propel you, your business or brand to greater heights.

- Advertisement -

LEAVE A REPLY

Please enter your comment!
Please enter your name here

This site uses Akismet to reduce spam. Learn how your comment data is processed.

MTN’s business of the art series: Efe Omorogbe, Ayeni Adekunle, Larry Annetts, share music business survival tips - Brand SpurMTN’s business of the art series: Efe Omorogbe, Ayeni Adekunle, Larry Annetts, share music business survival tips - Brand Spur

Latest News

How the documenta invented the “Zero Hour” in art after 1945

“documenta. Politics and Art” from 18 June 2021 to 9 January 2022

 

BERLIN, GERMANY - Newsaktuell - 1 March 2021 - The documenta owes its rise to the most successful German art exhibition not least to its political dimension: its disassociation from National Socialism and the bloc building of the Cold War. It was informed on the one hand by the supposed attempt to distance itself radically from Nazi cultural politics while at the same time refusing to deal openly with the Nazi past. On the other hand, its politically motivated orientation on the West included a decided aloofness toward and denigration of the socialist art of the "Eastern bloc".

MTN’s business of the art series: Efe Omorogbe, Ayeni Adekunle, Larry Annetts, share music business survival tips - Brand Spur

Federal President Theodor Heuss at documenta 1, 1955 © documenta archiv / Photo: Erich Müller

With "documenta. Politics and Art" the Deutsches Historisches Museum takes up the example of the famous exhibition in Kassel to shed light on the manifold interactions between politics and art in the society of the Federal Republic after 1945. Parallel to this, the exhibition "'Divinely Gifted'. National Socialism's favoured artists in the Federal Republic" (27.8.21 -- 6.2.22) presents for the first time an examination of the post-war careers of so-called "divinely gifted" visual artists whom the Nazi authorities, from 1944 on, had deemed to be "indispensable" and were therefore exempt from front-line military service or other work for the war effort.


Raphael Gross, President of the Deutsches Historisches Museum: "With these exhibitions we want to bring to light a new perspective on the history of the Federal Republic in its international context. Both of them correct the notion of a radical aesthetic new beginning, which has often been attributed to the documenta and of which the early documenta framers made extensive use. There were, in fact, unbroken lines leading back to National Socialism. Works by murdered Jewish artists found no room in the early editions of the documenta. And in our exhibition on the previously almost unresearched 'Divinely Gifted', we are showing, conversely, the degree to which this group of visual artists who had been active in the Nazi cultural sector dominated the public space after 1945 and continue to dominate it to this day."

Long Version: https://www.dhm.de/en/press/press-release/how-the-documenta-invented-the-zero-hour-in-art-after-1945/


MTN’s business of the art series: Efe Omorogbe, Ayeni Adekunle, Larry Annetts, share music business survival tips - Brand Spur
- Advertisement -
BrandsPur Weekly Cartoons
- Advertisement -MTN’s business of the art series: Efe Omorogbe, Ayeni Adekunle, Larry Annetts, share music business survival tips - Brand SpurMTN’s business of the art series: Efe Omorogbe, Ayeni Adekunle, Larry Annetts, share music business survival tips - Brand Spur