TAIPEI, TAIWAN – Media OutReach – 21 September 2020 – After
years of efforts in developing ASEAN countries, Everlight recently has a new
approach for these important markets. With the assistance from Green Trade
Project Office (GTPO), Taiwan External Trade Development Council and Industrial
Technology Research Institute(ITRI), Everlight starts new business strategy by
dedicating in the niche market of B2B turnkey solution export instead of tying
hands in low-priced channels such as hypermarkets and plumber shops. By doing
so, Everlight has gained positive feedbacks from local Taiwanese businesses in
LED Smart Lighting Pilot Project in Poland by Everlight
Everlight Senior Director Richard Hsu said Everlight was one
of the first Taiwanese LED companies that entered ASEAN nations. The challenges
encountered in the local markets include low price level and lack of rigorous
safety certification, which brought disadvantages to quality-focused companies.
Garment manufacturer in Laos installed Everlight’s
solutions and became its
Everlight consultant William Kuo thus decided to take on
strategic transformation and shifted its focus from the channel markets of Thailand
and Indonesia to B2B and government procurement projects. Business
opportunities soon cropped up in Vietnam, Indonesia and the Philippines. One
successful example was that Everlight joined ITRI’s trade promotion delegation
and visited Laos, where infrastructure is incomplete and is in desperate need
of Everlight’s solutions. Everlight was also able to locate many Taiwanese
‘invisible champions’ in Laos that adopt Everlight’s solutions.
For example, Lin Chung-I, Taiwan’s Overseas Chinese Affairs
Commissioner in Vientiane, introduced Everlight products to a local Taiwanese
garment manufacturer that is an OEM of a US fashion brand. The garment
manufacturer soon asked quotation from Everlight and proceeded with in-factory
LED lighting replacement plan. LED lighting’s advantages are power saving by
50-60%, and the garment’s quality improvement to better meet the requirements
of US customers.
Small- and medium-sized invisible champions have needs
for LED lighting
It’s been two years after the garment manufacturer replaced
all its production line lighting. The obvious power-saving efficiency has made
the owner become the spokesperson and distributer for Everlight in Laos and
also introduced LED lighting to many Taiwanese businesses.
In addition to Laos, Everlight also discovered whole-new
business opportunities in Indonesia. The largest textile manufacturer in local
Jakarta area originally commissioned an ESCO system integrator to replace
lighting and air condition system in production lines. Owing to high costs, the
owner decided to install LED lighting first. They came to Everlight for the
Everlight smart street lighting solution is included in
Jakarta’s government procurement supplier list
The textile makers’s LED lighting is Everlight’s first big
project in Indonesia. Since then, Everlight developed customer base with the
help of local distributors. So far Everlight has accomplished several B2B
projects. In Bali, a dozen of resorts have adopted Everlight’s LED lighting
system. One important breakthrough was at the end of 2019 when Everlight was
successfully recognized by the government and included in the E-Catalog, the
government procurement supplier list of Jakarta metropolitan area.
In Vietnam, also under the help of MOEA and ITRI, Everlight
was able to replace smart lighting system for a local official standard and
certification bureau. Everlight exchanged all traditional street lighting into
LED ones in the campus of the bureau, and added IoT transmission system so that
each street lamp can be monitored, tuned, and assigned for preventive
maintenance in the controlled center.
Everlight’s strategy in the ASEAN market is to establish a
strong foothold and continue to establish sound brand image for Taiwan.