Streaming overtakes linear TV viewing for first time – Samsung report

Must Read

- Advertisement -

Streaming overtakes linear TV viewing for first time - Samsung report

People are spending more time watching TV on streaming services than traditional “linear” broadcast programming, Samsung has revealed in a survey of its UK customer base.

Samsung Ads’ Behind the Screens report shows streaming time jumped from 54% in January to 59% in June, moving ahead of linear (46% in January and 41% in June).

This is despite television watching time increasing both for streaming and linear services, but streaming popularity has grown more rapidly (up 36% compared with a rise of 11% for linear).

Streaming overtakes linear TV viewing for first time - Samsung report

- Advertisement -

On average, people in the UK were, as of June, streaming content for 43 minutes per day longer than linear TV. The UK leads Europe in this respect, with 59% of our TV time dedicated to streaming compared with 55% in France and 52% in Spain.

While the vast majority of UK viewers (72%) still watch both linear and OTT, there is a growing percentage (14%) of viewers that are “streamers only”, the report added.

Streaming overtakes linear TV viewing for first time - Samsung report

Ad-supported video-on-demand experienced the largest growth within VOD viewing (up 30%) and made up an average of one hour and 39 minutes per day of viewing time for UK consumers. Subscription video on demand grew by 26% and broadcaster video on demand by 9%. Transaction video on demand was flat with 0% growth between January and June.

- Advertisement -

The findings tally with Ofcom’s latest Media Nations report, which revealed how the Covid-19 lockdown had “prompted a surge in TV viewing that amplified the shift from broadcast to on-demand”.

Streaming overtakes linear TV viewing for first time - Samsung report
Streaming overtakes linear TV viewing for first time – Samsung report (www.brandspurng.com)

Alex Hole, vice-president of Samsung Ads Europe, said: “The ongoing growth of streaming consumption is a significant trend for advertisers to be aware of. Streaming is no longer just an emerging behaviour, but rather a central viewership method. As such, advertisers need to adjust strategies to reach all TV viewers as they consume a wider selection of content from both linear and OTT sources. Viewers are still showing up to linear TV, but advertisers should consider avoiding over-exposure to this audience to the detriment of reaching the rapidly growing streamer audience base.

“A media plan that understands the importance of targeted advertising across the connected TV environment is pivotal for advertisers looking to reach consumers across all their viewership habits. This is heightened as households move seamlessly from linear to VOD services.”

HEADLINES YOU MIGHT HAVE MISSED FROM BRAND SPUR

- Advertisement -

Lagos Business School Beta Gamma Sigma chapter earns Highest Honours status

Read Also:  5 Lessons From Viacom’s Panel At SMW Lagos (Pictures)

The Lagos Business School chapter of the Beta Gamma Sigma society has been bestowed the Highest Honours status for the 2019-2020 academic year. The Highest Honours status is the highest distinction possible for Beta Gamma Sigma chapters.

Nestlé to plant 3 million trees by 2023 in Malaysia

Nestlé today announced it will plant three million trees through Project RELeaf in Malaysia. Nestlé will invest CHF 4 million in the next three years. This announcement is part of Nestlé’s broader reforestation initiative. It will help accelerate the company’s global pledge to address climate change and achieve zero net greenhouse gas emissions by 2050.

Read Also:  PEPSODENT TOOTHPASTE TREATS KIDS TO AN EXCITING CHILDREN'S DAY PARTY

Nestlé S.A. Increases Stake in Nigeria Subsidiary

Nestlé S.A, Switzerland, the parent company of Nestlé Nigeria Plc, has increased its ownership percentage of the Nigerian subsidiary to 66.30 per cent.

Waltersmith Refinery Ready for October Start

Waltersmith Petroman’s modular refinery has been completed and will begin operations on October 14, the Nigerian Content Development and Monitoring Board (NCDMB) has said.

How TikTok Changed Video Advertising Forever?

Owning a business brand isn’t all required to make it big in the business world – it’s just the first step. To achieve business growth, you’d have to invest in activities that improve the quality of your products and services and make potential buyers aware that you have what they need.

Olam Cocoa launches new business for professional chefs, bakers and pâtissiers

Olam Cocoa has today announced the launch of Olam Cocoa for Professionals, a new business which will make its premium deZaan cocoa powders available to restaurants, caterers, and patisseries for the first time.

Netflix ignores critics to release ’Cuties’ movie revealed to be promoting children sex

Netflix, an American technology and media services provider and production company headquartered in Los Gatos, California, founded in 1997 by Reed Hastings.

- Advertisement -
spot_imgspot_img

Subscribe to BrandSpur Ng

Subscribe for latest updates. Signup to best of brands and business news, informed analysis and opinions among others that can propel you, your business or brand to greater heights.

- Advertisement -

LEAVE A REPLY

Please enter your comment!
Please enter your name here

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Latest News

MTN Foundation Brings Soyinka’s Death And The King’s Horseman To Terra Kulture-Brand Spur Nigeria

MTN Foundation Brings Soyinka’s Death And The King’s Horseman To Terra...

The MTN Foundation, in partnership with Bolanle Austen-Peters Productions, is bringing Wole Soyinka’s Death and the King’s Horseman to the Terra Kulture stage. The play...
- Advertisement -
spot_imgspot_img

Latest News

MTN Foundation Brings Soyinka’s Death And The King’s Horseman To Terra Kulture

The MTN Foundation, in partnership with Bolanle Austen-Peters Productions, is bringing Wole Soyinka’s Death and the King’s Horseman to the...
- Advertisement -
BrandsPur Weekly Cartoons
- Advertisement -spot_imgspot_img