September PMI shows global recovery remains fragile

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The average performance of manufacturing activities in leading economies across the globe in September 2020 shows that global recovery from the disruptive impact of the COVID-19 pandemic remains fragile, as Manufacturing Purchasing Managers’ Index (PMI) came in disappointing in four of the six monitored economies.

September PMI shows global recovery remains fragile
Photo by Kyle Glenn

The PMI is a leading macroeconomic indicator, used to gauge the overall performance of the manufacturing sector of any economy as it relates to Production level, New orders, Supply delivery, Employment, and Inventory build-up.

Trend of Manufacturing PMI in Selected Economies

September PMI shows global recovery remains fragile
Sources:, CBN, GTI Research

A PMI reading above 50 index points implies expansion of manufacturing activities in the period under review, a PMI below 50 index points indicates contraction of the manufacturing sector, while a PMI of 50 index points indicates no change in manufacturing sector performance from the previous month.

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According to the September manufacturing reading published by top economies this week, manufacturing activities in the U.S. and UK rose at a weaker pace compared to the prior month, while the Index picked up markedly in Germany and France compared to the prior month.

The index, (though better than the prior month) settled below the expansion region (above 50 index points) in Japan, while Nigeria witnessed a retrogression of the recent improvement in its reading as the index for September printed at 46.9 index points, compared to 48.5 index points in the preceding month.

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September PMI shows global recovery remains fragile - Brand SpurSeptember PMI shows global recovery remains fragile - Brand Spur

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September PMI shows global recovery remains fragile - Brand SpurSeptember PMI shows global recovery remains fragile - Brand Spur

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 September PMI shows global recovery remains fragile - Brand Spur


Ho brings vast leadership experience in the Asian media industry, most recently as Chief Data Strategy Officer at Tencent Marketing Solution, an important early inventory partner of The Trade Desk in China. Prior to that, he served as Amnet's chief consultant and programmatic expert to Dentsu Aegis Network. He has also served in senior leadership positions at Sizmek, GroupM and Digitas.


"One of The Trade Desk's biggest priorities is Asia, and with Benson joining our team, we're confident he will help accelerate our growth strategy in the region," said Tim Sims, Chief Revenue Officer, The Trade Desk. "Benson brings experience and expertise of data-driven advertising, as well as his invaluable relationships with key partners and advertisers, that are specific and unique to the Asian market. I look forward to partnering with Benson as we execute our next phase of growth in the region."


"I am delighted to join The Trade Desk and build on the success the company has had in North Asia," said Ho. "The advertising industry is at a turning point right now, and there's enormous opportunity for brands to leverage global best practices and connect with consumers in new ways. It's very exciting to be a part of the team that's delivering a unique solution and expertise to global advertisers in the region."

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The Trade Desk™ is a technology company that empowers buyers of advertising. Through its self-service, cloud-based platform, ad buyers can create, manage, and optimize digital advertising campaigns across ad formats and devices. Integrations with major data, inventory, and publisher partners ensure maximum reach and decisioning capabilities, and enterprise APIs enable custom development on top of the platform. Headquartered in Ventura, CA, The Trade Desk has offices across North America, Europe, and Asia Pacific. To learn more, visit or follow us on Facebook, September PMI shows global recovery remains fragile - Brand SpurTwitter, and LinkedIn. 


September PMI shows global recovery remains fragile - Brand Spur

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