World Cleanup Day: Coca-Cola Unveils “Project Revive” and Rewards Environmental Champions.

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In 2018, The Coca-Cola Company launched a World Without Waste Campaign with a simple focused purpose to make the world’s packaging waste problem a thing of the past. The World Without Waste drive was built on three fundamental goals: make all consumer packaging 100% recyclable by 2025 and aspire to create packaging that is at least 50% recycled material by 2030; collect and recycle a bottle or can for each one the company sells by 2030; Work together with various partners to support a healthy, debris-free environment.

World Cleanup Day: Coca-Cola Unveils “Project Revive” and Rewards Environmental Champions.
World Cleanup Day: Coca-Cola Unveils “Project Revive” and Rewards Environmental Champions – www.brandspurng.com

To drive this global mandate home, Coca-Cola Nigeria Limited has partnered with RecyclePoints, a waste recycling and social enterprise to actualize a corporate recycling program.

The program implores the company’s associates to weekly drop-off the recyclables they recovered from their homes or neighbourhood at the designated point at the company’s official car park where it’s program partners, RecyclePoints picks the recyclables up for onward processing.

World Cleanup Day brandspurng Coca-Cola Unveils “Project Revive” and Rewards Environmental Champions1
World Cleanup Day: Coca-Cola Unveils “Project Revive” and Rewards Environmental Champions – www.brandspurng.com

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This program which started with Coca-Cola associates soon attracted keen observers within the Ikoyi community where Coca-Cola Head office is located.

Street sweepers, facility cleaners, domestic help and lots of other residents within the Ikoyi axis quickly subscribed to participate and earn rewards following the recycling rewards program facilitated by RecyclePoints recycling model. This scheme has attracted over 75 registered subscribers who have so far deposited over 10,000 kilograms of plastic bottles/cans.

An official ceremony was held on Wednesday, September 30, 2020, at the Coca-Cola parking lot in Ikoyi to duly reward participants with exciting gifts, ranging from home appliances to foodstuff.

In attendance were the Permanent Secretary, Lagos State Ministry of Environment, Mrs. Belinda Aderonke Odeneye; Managing Director, Lagos Waste Management Authority, Mr. Ibrahim Adejuwon Odumboni; Executive Director, Extended Hands Foundation, Mrs. Stephanie Linus and Executive Director, RecyclePoints, Mr. Taiwo Adewole, to name a few.

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Speaking on the initiative, the Public Affairs, Communications & Sustainability Manager, Coca-Cola Nigeria Limited, Nwamaka Onyemelukwe said, “We have always remained committed to ensuring we achieve our environmental goals and this initiative is one of the many ways we aim to do so.

We all have the collective responsibility of keeping our environment clean and Coca-Cola is committed to promoting a sustainable environment through its plastic recycling and recovery activities.”

She further noted that the Covid-19 pandemic has caused hardship and economic loss to individuals and communities. As part of Coca-Cola’s efforts to support communities recover from the economic challenges posed by the pandemic, a post-COVID economic empowerment programme tagged “Project Revive” has been launched.

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The Project Revive will support the economic recovery and empowerment of women and youths who have been most impacted by the pandemic. They will be equipped with recyclables collection materials, training and access to drop-off points or recycling banks where they can exchange their recyclables for cash or household supplies. We’re resolutely focused on how we can create value and contribute best to our collective recovery like never before.

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As part of the event, a recycling bank was commissioned to aid the gathering and processing of the collected materials. Commenting on the recycling bank, Permanent Secretary, Lagos State Ministry of Environment, Aderonke Oduneye, added, “With this site, we’re making sure that the collection and onward processing of the recycled materials is made seamless and easy. We’re very optimistic about the project as we’re working on making this a first of many.”

“As partners, we are delighted to work with Coca-Cola to invest in the environment while in turn increasing the livelihood of our workers and Lagosians in general. We hope that we can inspire more residents to make a conscious effort to impact our environment positively” said Managing Director, Lagos Waste Management Authority, Ibrahim Adejuwon Odumboni.

Coca-Cola remains committed to ensuring the buy-in of everyone into the “World Without Waste” campaign and is much more committed to rewarding and encouraging, regardless of social class, those who participate in creating a sustainable environment for us all.

The Executive Director of RecyclePoints, Mr. Taiwo Adewole announced that their partnership with Coca-Cola will inform the setting up of more Recycling Banks and Drop-off Points in the country to make recycling very accessible and convenient for post-consumers to dispose of their waste responsibly.

He stated that the target is to engage and empower 5,000 women before the end of the year under the Project Revive program and this will further strengthen Coca-Cola’s 5 by 20 ambition of empowering 5 million women entrepreneurs across its value change by 2020.

With grants of over $800,000 from the Coca-Cola Foundation to multiple local NGOs, several recycling and women empowerment programs are being implemented to address the issue of environmental protection while empowering women who are significant pillars of the environment.

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World Cleanup Day: Coca-Cola Unveils “Project Revive” and Rewards Environmental Champions. - Brand SpurWorld Cleanup Day: Coca-Cola Unveils “Project Revive” and Rewards Environmental Champions. - Brand Spur

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World Cleanup Day: Coca-Cola Unveils “Project Revive” and Rewards Environmental Champions. - Brand SpurWorld Cleanup Day: Coca-Cola Unveils “Project Revive” and Rewards Environmental Champions. - Brand Spur

Latest News

DHL donated IDR2.4 billion to SOS Children’s Villages in six years of partnership in Indonesia

  • With DPDHL Group's support and contribution of €140,000 (IDR2.4 billion) since inception, program has benefitted more than 2,500 young people in Indonesia
  • GoTeach program aims to improve youth employability, especially now with challenges posed by the COVID-19 pandemic

JAKARTA, INDONESIA - Media OutReach - 8 March 2021 - DHL Global Forwarding, the leading international freight specialist arm of Deutsche Post DHL Group (or DPDHL Group), today commemorates six years of partnership with SOS Children's Villages (SOSCV) at a DHL GoTeach Donation Ceremony. Working together with the non-governmental organization (NGO) focused on supporting children without parental care and families at risk, DPDHL Group has reached out to more than 2,500 beneficiaries in Indonesia through mentorship and educational activities and a contribution of €140,000 (IDR2.4 billion) since 2014.

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World Cleanup Day: Coca-Cola Unveils “Project Revive” and Rewards Environmental Champions. - Brand Spur

"As one of the largest employers in the world, the Group is supportive of programs that prepare job seekers for the working world, especially during such challenging times. Today, we are proud to commemorate our six years of partnership with SOS Children's Villages at the DHL GoTeach Donation Ceremony," said Thomas Grunau, Global Head of Business Strategy & Digitalization, DHL Global Forwarding.

During the ceremony, Grunau presented a donation of €5,000 to SOSCV Indonesia in support of the Pandemic GoTeach project, which offered an online employability training to more than 1,000 young people all over Indonesia in 2020. With the support of 12 volunteers, the online training sessions, covering employability related topics such as job interview and resume writing skills, will continue in 2021 until social distancing measures ease up. The program is the brainchild of Elok Vinindya Wardhani, Marketing and Corporate Communications, DHL Global Forwarding Indonesia, who was recognized for her initiative and effort with the organization's CEO award in the category sustainability.

DHL Global Forwarding Indonesia President Director, Vincent Yong said, "In today's rapidly changing world, education paves the way to a stable, sustainable and prosperous tomorrow. Through the GoTeach program, DHL hopes to help the youth in Indonesia to develop the skills and confidence to enter the professional world. With 509 employees across all business divisions volunteering for more than 3,000 hours in the past six years, GoTeach also delivers opportunities for our employees to actively contribute and play a role in the community."

GoTeach is a group-wide corporate responsibility program aimed at improving youth employability for those from disadvantaged socio-economic backgrounds. Educational and mentorship activities are regularly organized to better prepare them to enter the working world.

"The sustainability and power of an economy and the society depend on a strong educational system and targeted efforts to develop the next generation of working professionals. During the COVID-19 pandemic, jobs and livelihoods have been impacted, deepening the need for training and mentoring programs, such as GoTeach, for our youth to continue to develop their competencies and capabilities to reach their dreams. SOS Children's Villages is happy and proud to join hands with DHL Indonesia to deliver on this commitment," said Gregor Hadiyanto Nitihardjo, National Director SOS Children's Villages Indonesia.

According to UNICEF, there are approximately 24 million students who have dropped out of school as a result of the pandemic, adding to the 870 million students or half of the world's student population in 51 countries who have yet to return to school.

In Indonesia, DHL Global Forwarding together with DHL Express and DHL Supply Chain have continuously focused on developing youth's potential since 2014, sharing knowledge on soft and hard skills as well as supporting career development and employability for young people. The GoTeach program has been conducted in several locations across Indonesia such as Meulaboh, Banda Aceh, Medan, Jakarta, Lembang, Semarang, Bali and Flores. For the past six years, DHL employees have actively become mentors in several GoTeach activities such as skill preparation, job shadowing, DHL facility tours, internships and dream camp activities at SOS Children's Villages to improve employability. The initiative is also part of DPDHL Group's effort to contribute to local communities where they operate.


DHL – The logistics company for the world

DHL is the leading global brand in the logistics industry. Our DHL divisions offer an unrivalled portfolio of logistics services ranging from national and international parcel delivery, e-commerce shipping and fulfillment solutions, international express, road, air and ocean transport to industrial supply chain management. With about 380,000 employees in more than 220 countries and territories worldwide, DHL connects people and businesses securely and reliably, enabling global sustainable trade flows. With specialized solutions for growth markets and industries including technology, life sciences and healthcare, engineering, manufacturing & energy, auto-mobility and retail, DHL is decisively positioned as "The logistics company for the world".

About SOS Children’s Villages

SOS Children's Villages is a non-profit organization that provides alternative care for children who lost or at risk of losing their parental care. Founded in 1949 in Innsbruck, Austria, SOS Children's Villages now are in 136 countries, including Indonesia. Today, Indonesia SOS Children's Villages have nurtured and assisted more than 5.500 children in 11 cities in Indonesia: Lembang, Jakarta, Bogor, Semarang, Yogyakarta, Tabanan, Maumere, Banda Aceh, Meulaboh, Medan, and Palu. For further information, visit: www.sos.or.id | @desaanaksos


*Special Notes

SOS Children's Villages prioritizes family-based care and we form substitute families for children who lost or at risk of losing their parental care. The Mothers and Children establish a family relationship with each other just like any family out there (family-care), so we avoid terms such as an orphanage, foster child, foster mother, and orphans that is replaced with the term a child who lost or at risk of losing their parental care. In SOS Children's Villages, we also pay close attention to children's interests and we also protect their privacy, so any information that is related to their background and personal matter will only be shared with particular parties and will not be published to the public.

World Cleanup Day: Coca-Cola Unveils “Project Revive” and Rewards Environmental Champions. - Brand Spur
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