‘AXA Light Up Your Mind Programme’ New online learning platform to support mental wellness of primary students

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HONG KONG,
CHINA – Media OutReach –
21 October 2020 – AXA Hong Kong and St.
James’ Settlement joined hands to launch the ‘AXA Light Up Your Mind Programme’
in 2018 to enhance the mental wellness of underprivileged primary students (P.4
– P.6). The programme has enabled students to learn about mental wellness,
emotions and diet, and smart wealth management through interactive games to
achieve a healthy and balanced development. Since launch, it has served close
to 400 students from 20 primary schools. As online learning becomes a key
learning model under COVID, AXA Hong Kong has further developed the ‘AXA Light
Up Your Mind Programme’ into an online learning platform, expanding its support
to all primary students in Hong Kong. 

The ‘AXA Light Up Your Mind Programme’ online
learning platform (https://axalightupyourmind.com,
available in Chinese only) provides students with useful video resources
(e.g. understanding stress, stress-relieving activities and breathing
exercises, know your food and money management) and interesting educational
games (e.g. happy run, stress-reduction rabbit etc.). It also offers teachers
rich resources to take reference from when conducting classes relating to
mental wellness.

Not only
does the online learning platform provide students with useful video resources
(e.g. understanding stress, stress-relieving activities and breathing
exercises, know your food and money management) and interesting educational
games (e.g. happy run, stress-reduction rabbit etc.), it also offers teachers
rich resources to take reference from when conducting classes relating to
mental wellness.

Ms Andrea Wong, Chief Corporate Responsibility
Officer, AXA Hong Kong and Macau
, said, ‘Good mental health is important for everyone. According to the
survey conducted by St. James’ Settlement in June, 76% of senior primary
students were stressed about class resumption[1]. It
is crucial to help students understand their emotions and learn about healthy
stress management early, so that they are well equipped to handle different
challenges as they grow up. We are grateful for our partnership with St. James’
Settlement to bring the ‘AXA Light Up Your Mind Programme’ to students in Hong
Kong. It is encouraging to see the positive feedback from participants of the
programme in the past two years and we are excited to expand this programme
into an online learning platform, so that both students and teachers can have
easy access to useful learning resources about mental, physical and even
financial wellness, which are all key to a balanced development of primary
students.’ 

Please visit https://axalightupyourmind.com to experience the ‘AXA Light Up Your Mind Programme’ online learning
platform (in Chinese only).

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PRESS RELEASE IS AVAILABLE ON AXA’S WEBSITE: 
AXA.COM.HK


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[1] Survey conducted by
St. James’ Settlement: https://www.sjs.org.hk/preview/tc/media/press-detail.php?id=38

ABOUT AXA HONG KONG AND MACAU

AXA Hong
Kong and Macau, a member of the AXA Group, prides itself on serving over 1.5
million customers[1] with our superior products and services. AXA
is the top-tier life insurer in Hong Kong with the longest history[2]
and is ranked No. 2 in insurance – life, health (stock) category worldwide[3].
In addition to being the No. 1 global Property & Casualty commercial
lines insurer[4], we are the No. 1 most considered insurance brand
in Hong Kong[5]. We are also one of the largest health protection
providers in Hong Kong and Macau.

AXA is one
of the most diversified insurers, providing a full range of coverage for
individual and commercial customers. We offer all-round, integrated solutions
across Life, Health and Property & Casualty to address all our customers’
insurance needs.

 

As an
innovative insurer, we leverage on Big Data and AI to transform the customer
experience end-to-end, making insurance simpler and more personal. We
continue to drive innovation notably in health and protection, supporting
customers in prevention, treatment and recovery.

 

We also
believe it is our inherent responsibility to support the communities in which
we operate. AXA Foundation is our flagship corporate social responsibility
programme covering all our efforts in promoting holistic wellbeing and
supporting the underprivileged to create a positive and lasting impact in the
communities of Hong Kong and Macau.

 

[1] Including customers of AXA China Region Insurance
Company Limited, AXA China Region Insurance Company (Bermuda) Limited
(incorporated in Bermuda with limited liability), and AXA General Insurance
Hong Kong Limited

[2] Top tier insurers are defined based on the
annualised premiums of Individual Direct New Business (Classes A to F) of
Statistics on Hong Kong Long Term Insurance Business published by the
Insurance Authority

[3] 2020 Fortune Global 500

[4] AXA Corporate Solutions, AXA Matrix Risk
Consultants, AXA Insurance Company, and AXA Art with AXA XL’s insurance and
reinsurance operations combined 

[5] AXA Hong Kong
Brand Preference Tracking Report 2019