The largest brewing company in Nigeria, Nigerian Breweries Plc, has launched a new look for its Star Radler brand. The leading Brewer is also set to introduce a new flavour –Red Fruits, besides the brand’s existing Citrus flavour.
Introducing the Star Radler brand’s new look and taste on its Twitter page, said: “Exciting new flavours coming your way! Get the very best of the unique Radler taste with our refreshing new look and exciting flavour.”
— Star Radler (@star_radler) November 4, 2020
Since its launch in 2015, the introduction of Star Radler which comes with a unique blend of beer and pure citrus juice (orange and lemon) has been proved to be another masterstroke from Nigerian Breweries Plc; Star Radler is naturally brewed and contains only 2% of alcohol which makes it an easy choice for consumers who are new to the beer category. The packaging of Star Radler brings to life the refreshing, thirst-quenching and tasteful benefits of the special beer.
In March 2019, music sensation Tiwa Savage was unveiled as brand ambassador for Star Radler. The announcement was made at a special event hosted at Muri Okunola Park, on the 29th of March, 2019. She becomes the first female to officially represent the beer brand, as she joins an elite group of superstars to be associated with Star. This follows the announcement in January where pop star Burna Boy was unveiled as Star Lager’s brand ambassador.
Star Radler is one of Nigerian Breweries’ 19 beverage brands which include Heineken, Star Lager, Climax Energy Drink, Gulder, Goldberg, 33 Export, Legend Extra Stout, Amstel Malta, Maltina, and more.