Online Physical Goods Global Transaction Values to Grow to $4.4 Trillion by 2025; Accelerated by COVID 19

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A new study from Juniper Research has found that transaction values for physical goods sales online will grow from $3.3 trillion in 2020 to $4.4 trillion by 2025, with this 33% growth hastened by the COVID-19 pandemic.

Online Physical Goods Global Transaction Values to Grow to $4.4 Trillion by 2025; Accelerated by COVID 19
Online Physical Goods Global Transaction Values to Grow to $4.4 Trillion by 2025; Accelerated by COVID 19 – www.brandspurng.com

The pandemic has fundamentally altered customer behaviours towards eCommerce, with these behaviours likely to be sustained in the longer term. Further growth in global online purchase values will be driven by the increased availability of eCommerce in emerging markets over the next five years.

Growth in Emerging Markets Highlights Necessity of Cross-border Payment Enablement

The new research, eCommerce Payments: Emerging Trends, Opportunities & Market Forecasts 2020-2025, predicts that emerging markets will be significant drivers of growth, with the Indian Subcontinent and Latin America expected to experience a rapid acceleration of physical goods transaction values between 2020 and 2025; seeing the growth of 116% and 82% respectively. This expansion highlights the necessity for stakeholders to address pain points around cross-border payments, including varying local payment regulations and differing consumer payment preferences.

Research author Susannah Hampton said:

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“It is critical for merchants and payment providers to address local regulatory requirements and enable preferred consumer payment methods across all regions, or they will fail to capitalise on the highest growing eCommerce markets.”

OEM Pay to See Volume Growth; Boosted by Rising User Awareness

OEM Pay, where payments are made by a smartphone manufacturer-backed wallet, such as Apple Pay & Google Pay, will see a surge in use, with purchase volumes for remote goods anticipated to grow by 730% globally between 2020 and 2025. OEM Pay is seeing increasing consumer awareness; driven by its use in the contactless arena.

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The research predicts that OEM Pay will increasingly disrupt established eCommerce payment methods by offering frictionless payments, but also found that current acceptance of OEM Pay across different merchants is highly varied. The research recommends that payment providers focus on maximising OEM Pay integration to ensure seamless user checkout processes.

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Online Physical Goods Global Transaction Values to Grow to $4.4 Trillion by 2025; Accelerated by COVID 19 - Brand SpurOnline Physical Goods Global Transaction Values to Grow to $4.4 Trillion by 2025; Accelerated by COVID 19 - Brand Spur

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Online Physical Goods Global Transaction Values to Grow to $4.4 Trillion by 2025; Accelerated by COVID 19 - Brand SpurOnline Physical Goods Global Transaction Values to Grow to $4.4 Trillion by 2025; Accelerated by COVID 19 - Brand Spur

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The Trade Desk Appoints Benson Ho as Senior Vice President, North Asia

SHANGHAI, CHINA - Media OutReach - 22 January 2021 - Global advertising technology leader, The Trade Desk, today announced the appointment of Benson Ho as Senior Vice President of North Asia. In this role, Ho will lead the company's business and growth strategy in the North Asia region, covering Greater China, South Korea and Japan. Ho will report to Tim Sims, Chief Revenue Officer.

 

 Online Physical Goods Global Transaction Values to Grow to $4.4 Trillion by 2025; Accelerated by COVID 19 - Brand Spur

 

Ho brings vast leadership experience in the Asian media industry, most recently as Chief Data Strategy Officer at Tencent Marketing Solution, an important early inventory partner of The Trade Desk in China. Prior to that, he served as Amnet's chief consultant and programmatic expert to Dentsu Aegis Network. He has also served in senior leadership positions at Sizmek, GroupM and Digitas.

 

"One of The Trade Desk's biggest priorities is Asia, and with Benson joining our team, we're confident he will help accelerate our growth strategy in the region," said Tim Sims, Chief Revenue Officer, The Trade Desk. "Benson brings experience and expertise of data-driven advertising, as well as his invaluable relationships with key partners and advertisers, that are specific and unique to the Asian market. I look forward to partnering with Benson as we execute our next phase of growth in the region."

 

"I am delighted to join The Trade Desk and build on the success the company has had in North Asia," said Ho. "The advertising industry is at a turning point right now, and there's enormous opportunity for brands to leverage global best practices and connect with consumers in new ways. It's very exciting to be a part of the team that's delivering a unique solution and expertise to global advertisers in the region."


About The Trade Desk

The Trade Desk™ is a technology company that empowers buyers of advertising. Through its self-service, cloud-based platform, ad buyers can create, manage, and optimize digital advertising campaigns across ad formats and devices. Integrations with major data, inventory, and publisher partners ensure maximum reach and decisioning capabilities, and enterprise APIs enable custom development on top of the platform. Headquartered in Ventura, CA, The Trade Desk has offices across North America, Europe, and Asia Pacific. To learn more, visit thetradedesk.com or follow us on Facebook, Online Physical Goods Global Transaction Values to Grow to $4.4 Trillion by 2025; Accelerated by COVID 19 - Brand SpurTwitter, and LinkedIn. 

 

Online Physical Goods Global Transaction Values to Grow to $4.4 Trillion by 2025; Accelerated by COVID 19 - Brand Spur

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