Alliance Materials Connects the world with formaldehyde free products

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TAIPEI, TAIWAN- Media Outreach – 21 December 2020 – The
friendly interaction between humans and the environment is even more important as
the COVID-19 is spreading globally. Considering
the health of general public and the rising trend of green circular economy, Alliance Materials
Technology Corp. Ltd. established in 2018,
focuses primarily on the research development and production of formaldehyde-free
and nontoxic eco-friendly biomaterials.

  

Alliance Materials Connects the world with formaldehyde free products

Ecohere™ NAF Adhesive Mixing

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As
publicly announced by the WHO, formaldehyde is classified as Group 1 carcinogen
that is commonly found in traditional adhesives usually used in construction. Alliance
Materials finally developed a safe and nontoxic Ecohere™ NAF Adhesive
after numerous experiments. The Ecohere™ NAF Adhesive uses
cellulose as raw material as it is easy to obtain and widely available in
nature. Comparing with the existing soy-based NAF adhesive, the raw material
has no conflict with the general public over food resources. This product had
already obtained patents from Taiwan, the US, Japan and Mainland China, and
could be applied onto wooden furniture, solid wood floors and bamboo panels or
other relevant wood products.

 

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Tony
Chen, CEO of Alliance Materials, said “Ecohere™ NAF Adhesive uses
nontoxic biomaterials as precursors to achieve formaldehyde-free status.
Products and building materials that use this adhesive are able to fulfill the
strict standards of US No-added formaldehyde (NAF) and the formaldehyde
emission standards for wood products of US Environmental Protection Agency
Toxic Substances Control ACT (TSCA) Title Vl.” In other words, the relevant
wood products could be recycled and reused without any need for detoxification,
achieving the goal of circular economy. The crosslink structure of the adhesive
chemically bonds with the wood materials, therefore is not easily unglued. In
addition to the strong durability of its adhesive, it also passes the most
rigid water-resistant test. When used upon curved products, there are no
warping nor delamination problems, with excellent evenness and durability,
showing a perfect balance between practicality and environmental protection.

 

Caring for the earth
means caring for ourselves. Non-toxic and environmentally friendly products are
already a global trend and the mission of Alliance Materials continue to
develop.

Alliance Materials Connects the world with formaldehyde free products

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The Trade Desk Appoints Benson Ho as Senior Vice President, North Asia

SHANGHAI, CHINA - Media OutReach - 22 January 2021 - Global advertising technology leader, The Trade Desk, today announced the appointment of Benson Ho as Senior Vice President of North Asia. In this role, Ho will lead the company's business and growth strategy in the North Asia region, covering Greater China, South Korea and Japan. Ho will report to Tim Sims, Chief Revenue Officer.

 

 Alliance Materials Connects the world with formaldehyde free products - Brand Spur

 

Ho brings vast leadership experience in the Asian media industry, most recently as Chief Data Strategy Officer at Tencent Marketing Solution, an important early inventory partner of The Trade Desk in China. Prior to that, he served as Amnet's chief consultant and programmatic expert to Dentsu Aegis Network. He has also served in senior leadership positions at Sizmek, GroupM and Digitas.

 

"One of The Trade Desk's biggest priorities is Asia, and with Benson joining our team, we're confident he will help accelerate our growth strategy in the region," said Tim Sims, Chief Revenue Officer, The Trade Desk. "Benson brings experience and expertise of data-driven advertising, as well as his invaluable relationships with key partners and advertisers, that are specific and unique to the Asian market. I look forward to partnering with Benson as we execute our next phase of growth in the region."

 

"I am delighted to join The Trade Desk and build on the success the company has had in North Asia," said Ho. "The advertising industry is at a turning point right now, and there's enormous opportunity for brands to leverage global best practices and connect with consumers in new ways. It's very exciting to be a part of the team that's delivering a unique solution and expertise to global advertisers in the region."


About The Trade Desk

The Trade Desk™ is a technology company that empowers buyers of advertising. Through its self-service, cloud-based platform, ad buyers can create, manage, and optimize digital advertising campaigns across ad formats and devices. Integrations with major data, inventory, and publisher partners ensure maximum reach and decisioning capabilities, and enterprise APIs enable custom development on top of the platform. Headquartered in Ventura, CA, The Trade Desk has offices across North America, Europe, and Asia Pacific. To learn more, visit thetradedesk.com or follow us on Facebook, Alliance Materials Connects the world with formaldehyde free products - Brand SpurTwitter, and LinkedIn. 

 

Alliance Materials Connects the world with formaldehyde free products - Brand Spur

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