Prudential collaborates with K-pop band SuperM to launch “We DO Well Together”

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New campaign focused on health, wellness

 

HONG KONG SAR – Media OutReach – 4 January 2021
Prudential Corporation
Asia
(Prudential) is collaborating with Korean pop (K-pop) supergroup
SuperM to launch a new campaign — We DO Well Together — to encourage
people across Asia to stay well and healthy, and have fun doing it.

Prudential collaborates with K-pop band SuperM to launch "We DO Well Together"

“We
DO Well Together”: Prudential, K-pop stars SuperM turn spotlight on health and
wellness
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Prudential is excited to be the first
regional life insurer to announce a partnership with a K-pop phenomena. Formed
in 2019 by SM Entertainment and Capitol Music Group, SuperM brings together
seven members from top K-pop groups and is beloved by millions of fans around
the world. Their positive and energetic approach to music and performance embodies
Prudential’s “We DO” spirit which celebrates the drive and optimism in today’s
generation.

Prudential Corporation Asia Chief
Executive Nic Nicandrou
said,
“Prudential and SuperM share a common goal. We want to promote the importance
of staying fit and healthy, especially during these times. Together, we want to
motivate people to attain wellness in a positive, proactive and fun way.”

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As a leading
insurer focused on helping people get the most out of life, Prudential has
helped millions of customers in Asia by protecting their health and growing
their wealth so they can achieve their life goals.

“Prudential goes beyond the provision of protection
to offer holistic health and wellness services, helping people prevent and
postpone the onset of diseases. We do this through our all-in-one health app
Pulse by Prudential, and a comprehensive range of best-in-class solutions and
services to help people live well, for longer. This latest campaign focused on
health and wellness reflects our continued commitment to putting our customers
at the heart of our business,” Mr Nicandrou added.  

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SuperM said, “As the world experiences challenging
times due to the pandemic, it is our ambition to spread positive energy and
help as many people as possible to achieve not just good physical health, but
mental wellbeing as well. We share a common mission with Prudential to help
improve people’s wellness and drive optimism in good and bad times. Through ‘We
DO Well Together’, we call on everybody to put in the same energy and spirit as
‘We DO’ to achieve our life goals together.”

Throughout 2021, Prudential and SuperM
will hold a series of events to motivate people to lead healthier lives and
achieve better wellness. Prudential will announce more details of the
activities in the next few months.

 

Watch the video about SuperM here.

About Prudential Corporation Asia

https://www.prudentialcorporation-asia.com/

Prudential Corporation Asia
(Prudential) is a business unit of Prudential plc*, comprising its life insurance operations in Asia and
Africa, as well as its asset management
business, Eastspring Investments. Headquartered in Hong Kong, Prudential helps
people get the most out of life through savings, protection and investment
solutions that meet their diverse and evolving needs.

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Prudential is a leading life
insurer with operations spanning 13 markets in Asia, covering Cambodia, China,
Hong Kong, India, Indonesia, Laos, Malaysia, Myanmar, the Philippines,
Singapore, Taiwan, Thailand and Vietnam. In Africa, Prudential has a presence in
eight markets, covering Cameroon, Cote d’Ivoire, Ghana, Kenya, Nigeria, Togo,
and Uganda. With a robust multi-channel distribution platform, Prudential
delivers comprehensive and innovative solutions to more than 16 million
customers across the two continents.

Eastspring Investments manages
investments in Asia on behalf of a wide range of retail and institutional
investors. It is a leading Asia-based asset manager with on-the-ground presence
in 11 major Asian markets as well as distribution offices in North America and
Europe. It has US$220 billion in assets under management (as at 30 June 2020),
managing funds across a range of asset classes including equities and fixed
income.

In line with the company’s mission
to make healthcare affordable and accessible for all, ‘Pulse by Prudential’
(Pulse) was first introduced in Malaysia in August 2019. Today, Pulse is
available in 12 markets across Asia and Africa. The app uses AI-powered
self-help tools and real-time information to serve as a 24/7 health and
wellness partner to users, helping them prevent, postpone, and protect against
the onset of diseases. As at December 2020, the app has been downloaded more
than 15 million times in Asia and Africa. For more information on Pulse: www.wedopulse.com.

* Prudential
plc is listed on the stock exchanges of London (PRU.L), Hong Kong (2378.HK),
Singapore (K6S.SG) and New York (PUK.N). It is not affiliated in any manner
with Prudential Financial, Inc. a company whose principal place of business is
in the United States nor with The Prudential Assurance Company, a subsidiary of
M&G plc, a company incorporated in the United Kingdom. 


About SuperM


SuperM, described as ‘The
Avengers of K-pop
‘, was formed in 2019 by SM Entertainment and Capitol
Music Group. The supergroup consists of seven members from SM Entertainments multi-platinum boy
bands: TAEMIN from SHINee, BAEKHYUN and KAI from EXO, TAEYONG and MARK from NCT
127, and TEN and LUCAS from WayV. The first Asian music act in history to ever
top the prestigious US Billboard
200

album chart with a debut release, SuperM has achieved impressive international
success by also hitting #1 on Billboard’s Artist 100, Top Album Sales, Top
Current Albums, Digital Albums, Internet Albums, World Albums, and World
Digital Song Sales charts.

Prudential collaborates with K-pop band SuperM to launch "We DO Well Together"

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Prudential collaborates with K-pop band SuperM to launch "We DO Well Together" - Brand SpurPrudential collaborates with K-pop band SuperM to launch "We DO Well Together" - Brand Spur

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Prudential collaborates with K-pop band SuperM to launch "We DO Well Together" - Brand SpurPrudential collaborates with K-pop band SuperM to launch "We DO Well Together" - Brand Spur

Latest News

Oppa Kim Woo Bin arrives in Singapore!

SINGAPORE - Media OutReach - 28 January 2021 - DAEBAK! Fans can now meet the one and only figure of Woo-bin for a limited period, right here in Singapore. The popular Korean actor once again joins his co-star Bae Suzy from "Uncontrollably Fond", but this time at Madame Tussauds Singapore!

 

Prudential collaborates with K-pop band SuperM to launch "We DO Well Together" - Brand Spur

To celebrate the opening of the Brand new K-wave zone at Madame Tussauds

 

The world famous wax attraction brought in Kim Woo Bin to celebrate the opening of their brand new K- wave zone, which opened today to the public. Fans can gather around some of their favourite Korean stars, while snapping Insta worthy shots in front of iconic Korean themed sets.

Prudential collaborates with K-pop band SuperM to launch "We DO Well Together" - Brand Spur

 

The eyecatching Cherry Blossom tree takes center stage in the new zone. With cherry blossoms that change colour, this is the perfect spot to bring your date for #couplegoals pics. Missing Korea as much as we do...we've got you. Wander away and pose in front of the hanoks with Kim Woo Bin. Or shoot your boomerangs in front of the pretty cherry blossom flower wall and inspire your friends on where to shoot their next OOTD.


Prudential collaborates with K-pop band SuperM to launch "We DO Well Together" - Brand Spur 

Prudential collaborates with K-pop band SuperM to launch "We DO Well Together" - Brand Spur

 

Madame Tussauds Singapore is based at Imbiah Lookout. Come and enjoy the brand-new K-wave zone with the SingapoRediscovers Vouchers. Visit the family fun attraction and get 5 experiences for only 1 ticket. For more information on how to redeem these vouchers and to know what the 5 experiences are, please visit our website www.madametussauds.com/Singapore.


Twitter: @MTsSingapore
Instagram: @MTsSingapore
Facebook: @MadameTussaudsSingapore Hashtag: #MadameTussaudsSG


For high res images: Prudential collaborates with K-pop band SuperM to launch "We DO Well Together" - Brand Spurhttps://www.dropbox.com/sh/khx2r1v9o12bn1m/AADTz9_nBt9DK7i3gnm1cNeQa?dl=0


Madame Tussauds

The ultimate celebrity experience and the world's best known and most popular wax attraction. There are currently 23 Madame Tussauds attractions around the world. Each of the attractions is unique and tailored to the host city and visitor demographic to feature both local as well as international figures.

The result of 200 years of expertise and painstaking research every figure takes Madame Tussauds' gifted sculptors a minimum of three months to make, and costs more than $300K (Singapore dollars). Most contemporary figures are also produced following sittings with the celebrities themselves.

Prudential collaborates with K-pop band SuperM to launch "We DO Well Together" - Brand Spur

SugarCRM Launches SugarPredict to Take the Guesswork Out of Sales with AI for All

CUPERTINO, CALIFORNIA - Media OutReach - 28 January 2021 - SugarCRM Inc., the innovator of time-aware CX, today announced the launch of SugarPredict, the first data-fueled AI for CRM. SugarPredict delivers new levels of prediction accuracy without the time, cost, and technical expertise typically required for companies to take advantage of AI.

 

Fifty-two percent of sales leaders say their CRM is costing them lost revenue, according to new research from SugarCRM that examines the lack of customer visibility that plagues most companies. The quality and consistency of the data entered by CRM users can create challenges for basic AI systems. SugarPredict takes a different approach by enriching customer data with additional attributes that results in more comprehensive and consistent AI models. SugarPredict provides accurate predictions, even with limited first-party data, while diligently guarding the privacy and security of company and customer information.

 

"AI can solve a number of sales and marketing barriers today, putting it at the heart of CRM," said Paul Greenberg, president of the 56 Group and author of CRM at the Speed of Light. "Sales teams that lean into AI-powered CRM can take advantage of the lead insights and opportunity models that give them a significant competitive advantage." 

 

As the first of many SugarPredict-powered capabilities in Sugar Sell, the technology is being used to take the guesswork out of lead prioritization, lead Ideal Customer Profile (ICP) alignment, and opportunity-to-close-won scoring. SugarPredict analyzes historical account, deal, and company data to accurately predict which leads are most likely to become customers. Lead scoring is based on similarity to historical conversions (converted leads or closed-won opportunities), while ideal customer profile matching identifies leads that are similar to a company's past and current customer bases.

 

"SugarPredict helps companies replace a fragmented, out-of-date, and incomplete picture with a sharply focused understanding of both their customers and business," said Craig Charlton, CEO of SugarCRM. "We've made significant product investments, over the last year, to democratize AI to drive business performance and enable predictability for companies of all sizes."

 

"Like many companies in the manufacturing business Bishop-Wisecarver is always looking for ways to work smarter and faster than the competition", said Niegel Leoncio, CRM Manager for Bishop-Wisecarver. "We are excited about the launch of SugarPredict, which places the power of AI into the hands of sales and service teams so they can drive better results and a better customer experience."   

 

SugarPredict leverages Sugar's time-aware CX platform which provides a full historical record of all change events related to customers and customer-facing processes. SugarPredict for sales force automation, marketing automation, and customer service applications is based on technology from last summer's acquisition of Node.io. SugarPredict is free for Sugar Sell customers and will roll out to Sugar Market and Sugar Serve customers later this year.

 

Learn more about SugarPredict here.


About SugarCRM

SugarCRM's time-aware sales, marketing and service software helps companies deliver a high-definition (HD-CX) customer experience. For mid-market and enterprise companies that want  a CX-driven platform, Sugar gives teams the time-aware customer data they need to achieve a clear view of the customer and reach new levels of business performance and predictability, and increase customer lifetime value.

 

More than 4,500 companies in 120 countries rely on SugarCRM. Based in Silicon Valley, SugarCRM is backed by Accel-KKR. 

Prudential collaborates with K-pop band SuperM to launch "We DO Well Together" - Brand Spur

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