2020 has been branded with an assortment of labels and titles, but from a media perspective, it was a truly transitional year for streaming video. With dramatic impacts to traditional staples like live sports, and an anxiety-inducing hyper news cycle alternating between COVID updates and political divisiveness, streaming video provided a much needed escape.
While the massive spikes in media usage that sparked streaming enablement into near ubiquity weren’t unexpected given countrywide lockdowns, the aftermath reflects a permanently altered media landscape, with video streaming accounting for a larger share of overall media consumption than in previous years.
Unsurprisingly, streaming platforms have become video wellsprings for content-hungry consumers, with well-advertised originals like Ozark, The Boys and The Mandalorian grabbing much of the spotlight.
TOP STREAMING CONTENT OF 2020 – ORIGINAL SERIES
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# of Episodes
Minutes Streamed (Nearest Million)
|6||THE UMBRELLA ACADEMY||Netflix||20||13,470|
|7||GREAT BRITISH BAKING SHOW||Netflix||65||13,279|
|8||BOSS BABY: BACK IN BUSINESS||Netflix||49||12,625|
Source: Nielsen SVOD Content Ratings (Netflix, Amazon Prime, Disney+ and Hulu), Nielsen National TV Panel, U.S. Viewing through Television. U.S. Persons 2+, Total Minutes Viewed During 2020 (December 30, 2019 through December 27, 2020).
Read as: Ozark had nearly 30.5 billion minutes streamed.