Introduction to the culture of hanfu with virtual fitting via AR technology
HONG KONG SAR
– Media OutReach – 8
February 2021 – Hong Kong is getting ready for Lunar New Year,
one of the most culturally profound and widely celebrated Chinese festivals.
The festival is not only a time for families and friends to get together, but it
also provides a unique opportunity for learning about Chinese culture. From today
to 28 February 2021, Olympian City is organising the Chinese New Year Cultural
Extravaganza to create an enriching and educational
experience that also includes festive foods and shopping.
The Chinese New Year Cultural Extravaganza is bringing to life an old Chinese street occupying a floor space of 4,000 square feet and teeming with oriental elements; lines of hanging red lanterns, a small footbridge over a lotus pond and a flowering peach blossom tree serves as perfect photo backdrops. In addition, there is an exhibition of hanfu (traditional clothing worn by Han Chinese), whose characteristics and historical backgrounds to be explained by docents. Exhibitiongoers can virtually try on the costumes in the AR Hanfu Fitting Room and be transported to ancient China. S+ REWARDS members are exclusively invited to join Hanfu Experience Day, on which they have the opportunity to wear real hanfu with their families and friends, topped up by complimentary hairstyling services, and have their photos taken by professional photographers.
On 30 January 2021,
models donning hanfu from different eras and complementary makeup appearred in hanfu
show. The show started at Olympian City, and head to Lee Tung Avenue at Wan
Chai, while the final stop at Gold Coast Piazza at Tuen Mun.
Another highlight is the Good Fortune Lunar New Year Market, which
features about 20 booths selling festive foods and decorations as well as
seasonal flowers for locals to get prepared for the Year of the Cow. The market
also showcases selected works by notable Hong Kong photographer, calligrapher
and painter Water Poon and contemporary ink artist TK Chan. On 14 & 21 February,
festive melodies will be played during live Chinese classical music
performances to add a touch of poetry to the joyful ambience. Everyone is
invited to visit Olympian City with their families and friends this Lunar New
Year to experience the culture of hanfu and take part in a variety of festive
activities.
Redemption of Chinese New Year Gifts
Printed in
a bold red colour, the “Blessings-filled red envelops” designed by
Olympian City are made from premium ISO14001-certified 100% recycled paper to
highlight the mall’s mission to promote a sustainable lifestyle. Carrying a
gold pressed design with the Chinese character “blessing” in the middle, which
is inspired by window carvings in traditional Chinese architecture, the red
envelops exude oriental flavours in a minimalist manner. The octagonal design
is hoped to bring a year of amicable relationships, while the greeting message
on the top right corner is straightforward and aligned with the modern
simplicity of the overall design.
For both
givers and recipients of red envelops, a beautiful red envelop pouch can come
in handy. Made with damask, a weaving technique commonly used in ancient China,
with detailed auspicious clouds embroidered in silk, the matching red “blessings-filled
red envelop pouch” is chic and sophisticated and is hoped to bring good
luck in the Year of the Cow.
Redeem the
exclusive “Hanfu Paper Doll Set” and “Hanfu Magnet Set” specially
prepared by Olympian City to bring home with you a series of mini traditional
hanfu! S+ REWARDS and Olympian Kids members may redeem the Chinese New Year gifts by
points starting from today.
Chinese New Year Cultural
Extravaganza
Date: From Today until 28
Feb 2021
Venue: Central Atrium,
G/F Olympian City 2, West Kowloon, Hong Kong
About Olympian City
Located at the heart of the ‘Golden Circle’, Olympian City
is West Kowloon’s premier shopping destination–comprising 800,000 square feet of
retail space and more than 280 shops. Olympian City features over 40 dining
options worldwide, while diners can savour European and Asian cuisines in an al
fresco setting. Visitors can discover an impressive range of stores from
renowned brands in fashion, beauty, sports, healthcare and kids’ products.
In addition to regular events and promotion campaigns,
Olympian City engages customers with Olympian Kids and S+ REWARDS loyalty programme, also
introduces the first-ever OC STEM Lab. This interactive lab is equipped with
state-of-the-art facilities that cater to the evolving needs of a sophisticated
young audience. A wide spectrum of tailored activities and workshops is offered
to spark their potential, widen their vision, unleash their creativity, and
engage the community in building a better future through technology.
Olympian has won a number of marketing awards in recent
years. The “Think Like Leonardo da Vinci 500th Anniversary
Exhibition” held in 2019 won 29 awards in Markies Awards 2020、Marketing Events Awards 2020、PR Awards 2020、DigiZ Awards 2020、Marketing Excellence Awards 2020 organized by
Marketing Magazine, as well as The Best Art & Cultural Campaign in Digital
Ex Award 2020. In addition, Olympian City’s 2019 summer promotion “Journey To
The Past” also won 5 awards in Markies Awards 2020 and Marketing Events Awards 2020.
Olympian City was awarded the Outstanding Innovation Experience Shopping Mall
by HK01.
