How Hazina is Digitizing the Product Sampling Landscape for FMCGs

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How Hazina is Digitizing the Product Sampling Landscape for FMCGs Brandspurng1

Hazina, a technology and distribution company has launched a fast and efficient web platform that assists fast-moving consumer good (FMCG) brands to improve the quality of insights on their product sampling campaigns.

Hazina, whose development was announced by the company recently, delivers product samples from FMCGs to pre-profiled and digitally targeted consumers at home, aggregates the feedback and engagements as insights and sends them back to the brand.

According to Damilare Ogunleye, Chief Executive Officer of Hazina, with the assistance of the newly created technology, FMCGs can access all the credible information which will enable them to develop impactful marketing strategies that can help deepen their product offering and penetration.

“Consumer brands spend a sizable fraction of their marketing budgets on sampling and experiential marketing campaigns but tracking these activities and their returns on investments (ROIs) is often challenging.

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These challenges are now a thing of the past as Hazina matches product samples to consumers, delivers these products directly to their homes, and offers insights to brands,” he said.

“The feedback and real-time monitoring of the performance of sampling campaigns provides the brands a better understanding of their market penetration which will further inform on the effectiveness and formulation of marketing, sales and distribution strategies’, Damilare further said.

He also informed that Hazina works on various product categories including beauty and cosmetics, baby care, food, beverage, and home care. Other categories include health and personal care, and pet care.

Damilare called on brands, agencies and network partners to take advantage of the services offered by Hazina in making marketing and product sampling more effective and efficient.

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“Reach out to us at Hazina Brands and one of our experts would get in touch in no time. In this era of shrinking marketing budgets and disappearing opportunities for in-store sampling, we are excitedly looking to partner with data-driven agencies interested in helping brand clients get better returns on their marketing investments”

The CEO highlighted the easy steps that consumers could enlist on the platform to receive these consumer-packaged goods (CPGs) free of charge. They include creating an account on the platform www.gethazina.com and filling in their personal information as well as providing their home addresses.

Once this information is sent, the platform will match the applicants with the goods that fit their profiles and deliver such to them at no financial cost whatsoever. The platform, however, will from time to time ask Hazina’s users for their profile update and valuable feedback, and, in exchange for this, they will get more product samples.

Keeping in mind the need for brands to get huge returns on their marketing investments, Hazina has great options for brands to ensure that their product samples are delivered safely to the right target consumers without any wastages.

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Through Hazina, brands will not only be able to sample their target consumers but will also gain more insights on their users as well as have access to users’ organically generated content. In addition to this, brands can also carry out wide and extensive research on their target consumers in real-time.

Hazina also offers a variety of bespoke services for brands ensuring that every consumer has a unique journey and experience with each product sample.

About Hazina

Hazina provides technology and distribution for Consumer Packaged Goods (CPG) companies in Nigeria to improve the quality of insights and engagement via product sampling campaigns.

How Hazina is Digitizing the Product Sampling Landscape for FMCGs Brandspurng
L-R: Laolu Lawson, Michael Ukandu, Ifeoma Nwadi, Titilola Adetunji, Damilare Ogunleye and Joshua Aderoju of Lagos-based Hazina. | www.brandspurng.com

Today, CPG spend up to 9% of their marketing budgets on sampling activities but are unable to adequately track 90% of the sampling activities they invest in. Hazina provides a technology platform that matches consumers to product samples from CPGs, delivers directly to consumers, captures detailed feedback, and delivers actionable insights back to CPGs.


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How Hazina is Digitizing the Product Sampling Landscape for FMCGs - Brand SpurHow Hazina is Digitizing the Product Sampling Landscape for FMCGs - Brand Spur

Latest News

Hong Kong Productivity Council Theme of the Year 2021: “Make Smart Smarter”

  • Smarter Era of Intelligent Manufacturing Launch Ceremony
  • Witnesses New Milestone for Reindustrialisation in Hong Kong


HONG KONG SAR - Media OutReach - 26 February 2021 - The Hong Kong Productivity Council (HKPC) launches a series of activities in 2021 themed "Make Smart Smarter". The campaign with "Smarter Era of Intelligent Manufacturing Launch Ceremony" was kicked off today, revolving around the theme of "reindustrialisation".


How Hazina is Digitizing the Product Sampling Landscape for FMCGs - Brand Spur

The "Smarter Era of Intelligent Manufacturing Launch Ceremony" was officiated together by Dr David Chung, Under Secretary for Innovation and Technology, HKSAR Government (fourth from left); Mr Clemente Contestabile, Consul General of Italy in Hong Kong (third from right); Ms Rebecca Pun, Commissioner for Innovation and Technology, HKSAR Government (second from right); Dr Daniel Yip, Chairman of the Federation of Hong Kong Industries (third from left); Mr Roberto Leone, Managing Director of NiRoTech Limited (first from right); Mr Willy Lin, Chairman of HKPC (fourth from right); Mr Mohamed Butt, Executive Director of HKPC (second from left) and Mr Edmond Lai, Chief Digital Officer of HKPC (first from left).


Co-organised by the Federation of the Hong Kong Industries (FHKI), this spotlight event exhibited and introduced an excellent example of reindustrialisation whose research and development were undertaken by HKPC. Gaining support from the Innovation and Technology Bureau and funding support from the R&D Cash Rebate Scheme of the Innovation Technology Commission of the HKSAR Government, production has been successfully commenced in NiRoTech Limited (NiRoTech), a local intelligent security product manufacturer.


This smart production line, named the "OWL" intelligent production line, gives into full play the characteristics of an owl's wisdom, piercing eyes, flexible body, soft neck (360o vision) and agile movement. These perfectly echo the key features of this intelligent production line which has high flexibility, excellent agility to cater for different production needs, stringent and precise production capacity, as well as non-stop operation. Five key "S.M.A.R.T" elements: Speed, Multi-function, Accuracy, Reliability and Traceability, can be seen in this production line offering edges of intelligence and efficiency enhancement.

Read Also:  New report says telcos, breweries brands top annual advertising spend in Nigeria


In order to effectively respond to Hong Kong manufacturers' demands on production space, the "OWL" production line adopts a U-shape compact layout design and incorporates the beauty of the "Industry 4.0" (i4.0) lean manufacturing "vision", significantly reducing the factory area to meet the unique land constraints of Hong Kong. NiRoTech's smart factory only occupies 10,000 square feet, saving 50% of the land. It is also equipped with 12 robots and large amount of customised intelligent automation systems and digital technologies. Compared with traditional manual production, the overall production capacity increases by 1.5 times.


Mr Willy Lin, Chairman of HKPC, and Dr Daniel Yip, Chairman of FHKI, were joined by Mr Clemente Contestabile, Consul General of Italy in Hong Kong; Dr David Chung, Under Secretary for Innovation and Technology, Ms Rebecca Pun, Commissioner for Innovation and Technology; Mr Roberto Leone, Managing Director of NiRoTech; as well as Mr Mohamed Butt, Executive Director of HKPC and Mr Edmond Lai, Chief Digital Officer of HKPC, for the launch of the ceremony.


In his welcoming address, Mr Willy Lin, Chairman of HKPC, said, "HKPC is committed to offering staunch support for Hong Kong SMEs in technology R&D and technical aspects, with the aim of creating value for the industrial development of enterprises with state-of-the-art technologies. The 'OWL' intelligent production line is an excellent example of applying innovative technologies that also fits perfectly with HKPC's theme of this year 'Make Smart Smarter'. As owl represents wisdom, by being smarter and using innovative technologies such as IoT, AI, big data, intelligent robots and smart production processes to unleash production opportunities of i4.0, it will certainly scale up productivity and contribute to successful reindustrialisation in Hong Kong, thus achieving the goal of 'Make Smart Smarter'".


He continued, "It is really encouraging to see this 'reindustrialisation' example witnessing the concerted efforts of the Government, industries, business chambers and HKPC to promote reindustrialisation in Hong Kong! HKPC sincerely urges various sectors to work together to accelerate reindustrialisation for the swift recovery of Hong Kong economy and to ensure the "Made-in-Hong Kong" brand to continue to shine bright in the international arena -- Make Smart Smarter".


Dr David Chung, Under Secretary for Innovation and Technology, said, "the Government has been actively promoting 'reindustrialisation' in recent years by providing support in infrastructure, finance, technology and talents in order to create new area of growth and great job opportunities which would help alleviate Hong Kong's competitiveness. I wish to see more enterprises 'Make Smart Smarter', and make good use of these opportunities provided by I&T, as well as the support from the Government, to work and contribute together in turning Hong Kong into an international I&T hub".


Dr Daniel Yip, Chairman of FHKI said, "This collaboration of HKPC and NiRoTech serves as a valuable reference for industrialists on how to integrate i4.0 into production lines to enhance efficiency, elevating their confidence to set up high value-added manufacturing facilities in Hong Kong. With comprehensive policy support and HKPC's professional consultative service, FHKI believes that more Hong Kong manufacturers will join the force of 'reindustrialisation' by pursuing technological advancement and setting up smart manufacturing plants locally, taking the Hong Kong industries into a new era".


The "OWL" intelligent production line integrates the smart adoption of advanced robots with machine vision, smart electrical and mechanical devices, laser processing and sensor technologies. Also, by incorporating AI, IoT, human machine interface, real-time data collection and data analytic technologies, it ensures the full automation and digitalisation of production, assembly and monitoring to achieve big data analytics. Apart from three technologies whose patents are soon to be applied, the project also assists NiRoTech's business planning in exploring the emerging markets and grasping new opportunities.


Mr Roberto Leone, Managing Director of NiRoTech, said, "Mechatronic Manufacturing in Hong Kong: our strategy was clear from the start when we sought HKPC's assistance for help to realise intelligent production. For some, this goal was still immature and very difficult to achieve, especially with Hong Kong being chosen as our operation hub. Today we can proudly say we have achieved it with the system in Hong Kong operating satisfactorily as schedule. Despite there are challenges as the COVID-19 pandemic was affecting all in 2020, the result is now vividly in front of us, and we can touch it. Yet this is only the first step of a long journey".


For more details about "Make Smart Smarter", please visit the dedicated website: https://smarter.hkpc.org/en/index.html


About Hong Kong Productivity Council

The Hong Kong Productivity Council (HKPC) is a multi-disciplinary organisation established by statute in 1967, to promote productivity excellence through integrated advanced technologies and innovative service offerings to support Hong Kong enterprises. HKPC is the champion and expert in facilitating Hong Kong's reindustrialisation empowered by i4.0 and e4.0 -- focusing on R&D, IoT, big data analytics, AI and Robotic technology development, digital manufacturing, etc., to help enterprises and industries upgrade their business performance, lower operating costs, increase productivity and enhance competitiveness.


The Council is a trusted partner with comprehensive innovative solutions for Hong Kong industries and enterprises, enabling them to achieve resources and productivity utilisation, effectiveness and cost reduction, and enhanced competitiveness in both local and international marketplace. It offers SMEs and startups immediate and timely assistance in coping with the ever-changing business environment, accompanying them on their innovation and transformation journey.


In addition, HKPC partners and collaborates with local industries and enterprises to develop applied technology solutions for value creation. It also benefits a variety of sectors through product innovation and technology transfer, with commercialisation of multiple market-driven patents and technologies, bringing enormous opportunities abound for licensing and technology transfer, both locally and internationally.

For more information, please visit HKPC's website: www.hkpc.org.


How Hazina is Digitizing the Product Sampling Landscape for FMCGs - Brand Spur
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