How Hazina is Digitizing the Product Sampling Landscape for FMCGs

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How Hazina is Digitizing the Product Sampling Landscape for FMCGs Brandspurng1

Hazina, a technology and distribution company has launched a fast and efficient web platform that assists fast-moving consumer good (FMCG) brands to improve the quality of insights on their product sampling campaigns.

Hazina, whose development was announced by the company recently, delivers product samples from FMCGs to pre-profiled and digitally targeted consumers at home, aggregates the feedback and engagements as insights and sends them back to the brand.

According to Damilare Ogunleye, Chief Executive Officer of Hazina, with the assistance of the newly created technology, FMCGs can access all the credible information which will enable them to develop impactful marketing strategies that can help deepen their product offering and penetration.

“Consumer brands spend a sizable fraction of their marketing budgets on sampling and experiential marketing campaigns but tracking these activities and their returns on investments (ROIs) is often challenging.

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These challenges are now a thing of the past as Hazina matches product samples to consumers, delivers these products directly to their homes, and offers insights to brands,” he said.

“The feedback and real-time monitoring of the performance of sampling campaigns provides the brands a better understanding of their market penetration which will further inform on the effectiveness and formulation of marketing, sales and distribution strategies’, Damilare further said.

He also informed that Hazina works on various product categories including beauty and cosmetics, baby care, food, beverage, and home care. Other categories include health and personal care, and pet care.

Damilare called on brands, agencies and network partners to take advantage of the services offered by Hazina in making marketing and product sampling more effective and efficient.

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“Reach out to us at Hazina Brands and one of our experts would get in touch in no time. In this era of shrinking marketing budgets and disappearing opportunities for in-store sampling, we are excitedly looking to partner with data-driven agencies interested in helping brand clients get better returns on their marketing investments”

The CEO highlighted the easy steps that consumers could enlist on the platform to receive these consumer-packaged goods (CPGs) free of charge. They include creating an account on the platform www.gethazina.com and filling in their personal information as well as providing their home addresses.

Once this information is sent, the platform will match the applicants with the goods that fit their profiles and deliver such to them at no financial cost whatsoever. The platform, however, will from time to time ask Hazina’s users for their profile update and valuable feedback, and, in exchange for this, they will get more product samples.

Keeping in mind the need for brands to get huge returns on their marketing investments, Hazina has great options for brands to ensure that their product samples are delivered safely to the right target consumers without any wastages.

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Through Hazina, brands will not only be able to sample their target consumers but will also gain more insights on their users as well as have access to users’ organically generated content. In addition to this, brands can also carry out wide and extensive research on their target consumers in real-time.

Hazina also offers a variety of bespoke services for brands ensuring that every consumer has a unique journey and experience with each product sample.

About Hazina

Hazina provides technology and distribution for Consumer Packaged Goods (CPG) companies in Nigeria to improve the quality of insights and engagement via product sampling campaigns.

How Hazina is Digitizing the Product Sampling Landscape for FMCGs Brandspurng
L-R: Laolu Lawson, Michael Ukandu, Ifeoma Nwadi, Titilola Adetunji, Damilare Ogunleye and Joshua Aderoju of Lagos-based Hazina. | www.brandspurng.com

Today, CPG spend up to 9% of their marketing budgets on sampling activities but are unable to adequately track 90% of the sampling activities they invest in. Hazina provides a technology platform that matches consumers to product samples from CPGs, delivers directly to consumers, captures detailed feedback, and delivers actionable insights back to CPGs.


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