What Alaba Market And Nigerian Startups Can Learn From China.

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China, a country once known for producing imitiations of popular brands at a cheaper and faster rate is now known as a country at the frontier of innovation and technology.

New products, platforms and services are being created, enabled and driven by innovation and technology with the help of opportunity mapping.

China’s share in poor countries' debt to the G20 reached 63% - Report Brandspurng
Shanghai, China | Photo by Nuno AlbertoChina’s share in poor countries’ debt to the G20 reached 63% – Report Brandspurng

Mapping and capturing opportunity is very vital in creating innovation and this should be done with respect to the target market needs and the cultural context in which they live in.

Societies are different even with the speed and power concentration created by globalization. Have you ever wondered why hero larger beer is a popular brand in the south-east and south-south regions of Nigeria, well it is because it was culturally designed in its packaging and Communication?

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Mapping this cultural opportunity is one of the means by which China is growing as an innovative hub.

As Nigerians we all know about the Alaba market dominated by Igbos of the south-east and the production of goods in which many see as counterfeit products, maybe some are but many are just imitiations that can be made better with adequate money being pumped into the production.

Many products are created as a cheaper alternative to the original versions and similar names or the exact names of popular brands are placed on it. When will we start taking pride in our locally made products and encourage better inputs in order to generate quality and innovative output?

This same dilemma of pure imitation is what is being seen in the startup space in Nigeria, everyone is just out to copy what has been made probably because of the comfort it offers but does it really offer comfort because of the government always changing regulation.

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One necessary question to be asked is how can we rise above imitiations and produce a value that transcends any unnecessary government regulation and open doors to new market outside Nigeria.

China did not wake up one morning to change the perception of inferior products or imitiations product, in fact, they are still fighting it through actions, marketing and communications, nation branding and other activities work together to fight the narrative and change perception and that is something we can borrow to change the perception of Alaba Market and even startup competing in already saturated markets.

Nigeria can learn a lot from the Chinese in terms of changing the narrative and not subtly selling the country. There is a lot of learnings from them and one of them is what is killing startups and even the Alaba Market in Nigeria which is government policies and regulations.

Favourable government policies and regulations should be formulated towards aiding innovation. Private companies and individuals cannot develop innovation solutions without the environment for it to thrive.

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The lack of a friendly and enabling environment kills ideas and innovation. The Government has to come up with innovation-driven programmes and policy to help change the narrative. This provision of an enabling environment would also attract more investors as doubts would be removed.

Another area where we can learn from China is utilizing our population size to our advantage. We all know that we have no accurate population size in Nigeria but the speculated numbers are enough to be utilized.

The market size provides the potential for growth whenever an innovative solution is created with Mass appeal even though it is marketed initially as the solution for a particular set of people.

However, more than half of Nigerians belong to the poverty line. The emergence of this current generation is trying to force the increase in wealth distribution and cause the increase in middle-class families but obstacles keep raising to kill that initiative. Finding a way to tap into this market size is very important for innovative solutions to thrive.

There is one other important area where we can learn from China in order to make innovation thrive which is the creation of a unique business model created with our market in mind.

Like earlier stated, our culture and way of living are quite different from the westerners who thrive on individualism. Collectivism is our manner of living. That thinking that no man or no woman is an island and needs support from family or associations and groups they belong to.

What this means is that for innovation to thrive we need to view it from a cultural lens and create solutions that would generate social proof. Solutions that would gain social validation from the society would thrive faster than any other solution.

Also, while considering business model suited to the Nigerian environment, one must consider the Igbo Apprentice system where someone is brought from the village to learn to trade and after some years is given money to start up his or her own business while these systems might not be the best, it works and also has its merits and demerits especially if you are working with a bad boss.

This is an example of an existing business model in Nigeria that is within a particular culture and can be studied in order to create better versions that work within a culture.

Applying all or some of this learnings can change the way business is being done and the manner in which innovation fails in Nigeria. It can bring about a positive change to innovative practice and solutions.

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What Alaba Market And Nigerian Startups Can Learn From China. - Brand SpurWhat Alaba Market And Nigerian Startups Can Learn From China. - Brand Spur

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What Alaba Market And Nigerian Startups Can Learn From China. - Brand SpurWhat Alaba Market And Nigerian Startups Can Learn From China. - Brand Spur

Latest News

Kinaxis Named a Leader in the 2021 Gartner Magic Quadrant for Supply Chain Planning Solutions Report

Kinaxis evaluated on both execution and vision with furthest placement for completeness of vision in the Leaders quadrant


OTTAWA, CANADA - Media OutReach - 4 March 2021 - Kinaxis® Inc. (TSX:KXS), the authority in driving agility for fast, confident decision-making in an unpredictable world, today announced it has been named a Leader in the 2021 Gartner Magic Quadrant for Supply Chain Planning Solutions. The company is recognized for both the ability to execute and its completeness of vision. Kinaxis is positioned furthest on the Completeness of Vision axis amongst those in the Leaders quadrant 1.

Read Also:  3rd Franchise Matchmaking Forum

A complimentary copy of the report can be downloaded from Kinaxis. This is the seventh consecutive time Kinaxis has been named a Leader in a Gartner Magic Quadrant related to supply chain planning 1 .

"In the face of the unprecedented level of disruption over the past year, corporate supply chains have never been more relevant and doing nothing to improve planning has become the biggest risk. Supply chain leaders at companies of all sizes have recognized a need for a transformational shift to agility and resiliency based on a new planning technique -- concurrent planning, that only Kinaxis can provide," said John Sicard, CEO of Kinaxis. "Kinaxis uniquely combines AI, analytics and human intelligence to empower innovative manufacturers to eliminate functional silos and cost-effectively optimize the potential of their supply chains in just a few weeks."

Continued Sicard, "We believe we are the leading innovator based on vision in the market and are thrilled with our positioning for our current, proven RapidResponse platform. Kinaxis takes pride in our talented team, the collaborative relationships we have with our customer and partner community and helping advance the craft of supply chain planning for the benefit of the planet."

Top-tier manufacturers around the world use Kinaxis in the aerospace and defense, automotive, consumer products, high-tech and electronics, industrial, life sciences and retail industries, including Unilever, Schneider Electric, Flex, Merck, Technicolor, Alstom and Honda, and many others.

"Schneider Electric's supply chain digitalization journey, including our work with Kinaxis, has allowed us to function as a truly global enterprise," said Mourad Tamoud, Chief Supply Chain Officer at Schneider Electric. "Through our engagement with Kinaxis, we have found them to be industry-leading, and the partnership has enabled us to have greater transparency, wider collaboration and increasingly autonomous high-quality decision-making throughout the organization."

Kinaxis RapidResponse® is a cloud-based software-as-a-service (SaaS) platform purpose-built for planning, leveraging patented in-memory database technology and always-on algorithms. Combined with Kinaxis' unique concurrent planning technique and AI, RapidResponse helps global manufacturers gain agile and resilient supply chains. The Kinaxis suite of ready-to-deploy planning applications (S&OP / IBP, Demand, Supply, Command & Control Center, Inventory, Live Lens Insights) is optimized with industry best practice processes and robust analytics that are synchronized across long and short-term planning and across the end-to-end network from customers to suppliers. The RapidResponse platform is uniquely extensible to build, access or connect to custom applications, algorithms and external systems across the supply network ecosystem.

Kinaxis helps customers accelerate value realization with multiple deployment options to go-live in as little as six weeks. These seamlessly expandable options allow companies to start now and focus on the most important initiatives. All based on RapidResponse, these options can grow over time to meet budget, team and change management needs along the digital transformation journey.

"Gartner defines a supply chain planning (SCP) solution as a platform that provides technology support which allows a company to manage, link, align, collaborate and share its planning data across an extended supply chain. It supports demand creation through to the detailed supply-side response and from strategic planning through tactical-level planning. An SCP solution is the planning decision repository for a defined end-to-end supply chain and is the environment in which end-to-end integrated supply chains are managed. It establishes a single version of the truth for the plan data and decisions, regardless of the underlying execution technology environment." 1

The SCP market was worth $5.2 billion in 2019 and is projected to grow at a five-year compound annual growth rate (CAGR) of 7.5% according to the Gartner Forecast: Enterprise Application Software, Worldwide, 2018-2024, 4Q20 Update. 2

According to Gartner, "Leaders demonstrate strong SCP solution vision and execution capabilities. They have a broad, deep and differentiated functionality that addresses a broad range of user requirements. Their coverage across the three categories of planning capability -- configure, optimize and respond -- is good enough, with a good balance across the categories now and/or planned for the future. They have a reasonable range of features to support a user's maturity journey. Their visions for supporting the three paradigms of SCP -- algorithmic SCP, digital supply chain planning and resilient planning -- align with Gartner's vision. When these three paradigms are blended together, they build the foundation to support a Level 5 SCP environment. Leaders anticipate where customer demands and markets are moving and identify how innovative technologies can be applied to planning applications. They have strategies to support these emerging requirements to build a future-proof SCP solution. Because leaders are well-established in leading-edge complex user environments, they benefit from a user community that helps them remain in the forefront of emerging needs." 1

For further information, you can access a complimentary copy of the full Magic Quadrant for Supply Chain Planning Solutions report here.

1 Gartner, Magic Quadrant for Supply Chain Planning Solutions, A. Salley, T. Payne, P. Orup Lund, Feb. 22, 2021

Gartner, Magic Quadrant for Sales and Operations Planning System of Differentiation, T. Payne et al, May 7, 2019; Gartner, Magic Quadrant for Supply Chain Planning System of Record, Payne, Tim, Pradhan, Alex, & Salley, Amber, 21 August 2018

2 Gartner, Forecast: Enterprise Application Software, Worldwide, 2018-2024, 4Q20 Update, Amarendra, N. Gupta, B. Abbabatulla, A. Woodward, C. Pang, C. Roth, E. Hunter, J. Hare, K. Quinn, J. Poulter, Y. Dharmasthira, J. Kostoulas, December 22, 2020

Gartner Disclaimer:

Gartner does not endorse any vendor, product or service depicted in our research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

About Kinaxis Inc.

Everyday volatility and uncertainty demand quick action. Kinaxis® delivers the agility to make fast, confident decisions across integrated business planning and the digital supply chain. People can plan better, live better and change the world. Trusted by innovative brands, we combine human intelligence with AI and concurrent planning to help companies plan for any future, monitor risks and opportunities and respond at the pace of change. Powered by an extensible, cloud-based platform, Kinaxis delivers industry-proven applications so everyone can know sooner, act faster and remove waste. For more Kinaxis news, visit Kinaxis.com or follow us on LinkedIn or Twitter.

Forward-Looking Statements

Certain statements in this release constitute forward-looking statements within the meaning of applicable securities laws. Forward-looking statements include statements as to Kinaxis' growth opportunities and the potential benefits of, and demand for, Kinaxis' products and services. These statements are subject to certain assumptions, risks and uncertainties, including our view of the relative position of Kinaxis' products and services compared to competitive offerings in the industry. Readers are cautioned not to place undue reliance on such statements. Kinaxis' actual results, performance, achievements and developments may differ materially from the results, performance, achievements or developments expressed or implied by such statements. Risk factors that may cause the actual results, performance, achievements or developments of Kinaxis to differ materially from the results, performance, achievements or developments expressed or implied by such statements can be found in the public documents filed by Kinaxis with Canadian securities regulatory authorities. Kinaxis assumes no obligation to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise, except as expressly required by law.

What Alaba Market And Nigerian Startups Can Learn From China. - Brand Spur
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