Only One In Five Believe Early Years Are Most Important For A Child’s Development

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A new 28 country study by Ipsos finds that one in five people (18%) believe the period from the start of pregnancy to age 5 is the most important period of a child and young person’s life for health and happiness in adulthood. The highest proportion of people say all periods are equally important (35%).

This is the first time that a global comparative survey looking at perceptions of the early years in different countries has taken place and builds off the work Ipsos conducted in the UK for The Royal Foundation in 2019 /2020.

The Importance Of The Early Years

The science is clear; the early years of a child’s life sets the foundations for their health and happiness as they grow up into an adult1.

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Across all 28 countries included in the study, the early years are not seen as uniquely important for children and young people’s health and happiness, compared with other periods of life.

On average across the 28 countries surveyed, one in five people (18%) believe the period from the start of pregnancy to age 5 is the most important period of a child and young person’s life for health and happiness in adulthood. The highest proportion of people say all periods are equally important (35%).

The countries with the highest proportion of people believing the early years are the most important period are Peru (28%), followed by Germany (26%) and France (24%).
The country with the smallest proportion of people believing the early years are the most important period is China where just six percent say this is the case. People in China are more likely than those globally to believe the 11-16 period is most important (24% compared with 16% globally).

Other countries where the proportion of people believing in the primacy of the early years is lower than the global average are Brazil, Japan and Sweden (all 12%) and Spain (8%).
Great Britain is in line with the 28-country average (18% compared with 19%).
There is overwhelming recognition across all 28 countries that children’s development is not solely determined at birth and can be shaped by their environment.

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On average across the 28 countries surveyed, only a small proportion of people (6%) believe how children develop from the start of pregnancy is wholly determined by their genes, with approaching half (49%) saying it’s both genetics and shaped by environment, and just over a third (37%) saying it’s mostly determined by their environment.

Countries with the highest proportions believing children’s development is mostly influenced by genes are India (14%), Saudi Arabia (11%), Brazil and Malaysia (both 10%). Just two percent of people in Canada, Poland the United States believe this to be the case.

The Role Of Wider Society

There are differences in attitudes towards the role of parents and wider society in bringing up children between countries.

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On average across the 28 countries surveyed, similar proportions of people believe that it is mostly the responsibility of parents to give children aged 0-5 the best chance of health and happiness and believe parents and society are equally responsible (40% and 41% respectively). Just 13% believe it is the joint responsibility of everyone in society to give children aged 0-5 the best chance of health and happiness.

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However, there are some large differences in people’s attitudes in different countries. Countries, where the highest proportions of people believe it is mostly the responsibility of parents, are: Poland (58%), the United States (55%), Australia (54%), Great Britain and Sweden (both 52%). This drops to fewer than three in ten in China (29%), Japan (27%) and South Korea (25%).

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Save the Children. (2016). Lighting up young brains: How parents, carers and nurseries support children’s brain development in the first five years. Save the Children. Available at: https://resourcecentre.savethechildren.net/library/lightingyoung-brains-how-parents-carers-and-nurseries-support-childrens-braindevelopment

Technical Details

These are the results of a 28-market survey conducted by Ipsos on its Global Advisor online platform. Ipsos interviewed a total of 23,004 adults aged 18-74 in Singapore, 18-74 in the United States, Canada, Malaysia, South Africa and Turkey, 21-74 in Singapore and 16-74 in 22 other markets between 23 December 2020 and 8 January 2021.

The sample consists of approximately 1,000 individuals in each of Australia, Belgium, Brazil, Canada, mainland China, France, Germany, Great Britain, Italy, Japan, Spain and the US, and 500 individuals in each of Argentina, Chile, Hungary, India, Malaysia, Mexico, the Netherlands, Peru, Poland, Russia, Saudi Arabia, Singapore, South Africa, South Korea, Sweden, and Turkey.

The samples in Argentina, Australia, Belgium, Canada, France, Germany, Great Britain, Hungary, Italy, Japan, the Netherlands, Poland, South Korea, Spain, Sweden and the US can be taken as representative of their general adult population under the age of 75.

The samples in Brazil, Chile, mainland China, India, Israel, Malaysia, Mexico, Peru, Russia, Saudi Arabia, Singapore, South Africa, and Turkey are more urban, more educated, and/or more affluent than the general population. The survey results for these markets should be viewed as reflecting the views of the more “connected” segment of their population.

The data is weighted so that each country’s sample composition best reflects the demographic profile of the adult population according to the most recent census data.
Where results do not sum to 100 or the ‘difference’ appears to be +/-1 more/less than the actual, this may be due to rounding, multiple responses, or the exclusion of “don’t know” or not stated responses.

The precision of Ipsos online polls is calculated using a credibility interval with a poll of 1,000 accurate to +/- 3.5 percentage points and of 500 accurate to +/- 5.0 percentage points. For more information on Ipsos’ use of credibility intervals, please visit the Ipsos website. The publication of these findings abides by local rules and regulations.

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Only One In Five Believe Early Years Are Most Important For A Child’s Development - Brand SpurOnly One In Five Believe Early Years Are Most Important For A Child’s Development - Brand Spur

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