While we cannot prevent pandemics from emerging, we can always be prepared to mitigate their impacts, discovering new opportunities even in the mess to establishing longer-term viability for our businesses.
Consequently, if your food business has been challenged during the global pandemic or if you realize that it is time to be better prepared for a new economy, this 6-step guide is for you.
With recent shocks and disruptions to the food system, many food players are coming to terms with the need to shift gear from operating within a known part of the food system to operating from a less known part. While the shocks and shifts are not planned, learning to participate differently in a system provides us with a better understanding of actors’ needs and roles throughout the chain.
Recipe to Rise – A 6-step guide to new value will navigate you through a journey rooted in confidence, openness & adaptability. You will move from understanding the changing landscape and consumers’ new contexts, grounding in your purpose, discovering new opportunities and re-purposing capabilities, building partnerships, to establishing longer-term viability for your business.
The guide also includes a collection of tools, exercises, and action items for food businesses to engage with to move from a state of ‘stuck’ to a state of ‘opportunity.’
The guide was developed by a global group of diverse food system experts, who met virtually, after being selected as “Vision Prize Guides” for The Rockefeller Foundation’s Food System Vision Prize 2050. As the COVID-19 pandemic began, they decided to turn their nervous energy into productive energy, and the unexpected into an opportunity. They combined their collective skill sets and united around a vision to create this, “Recipe to Rise” with the hopes to help inspire a stronger food system and a resilient tomorrow for food businesses.