The world’s third-largest smartphone brand, Xiaomi has revealed its new corporate brand face that signifies bold transformation in Nigeria’s mobile device industry and all-new repurpose.
The ambassadorial signing represents Xiaomi ambitions to establish a leadership position in the future mobile industry by revamping nearly all facets of its business in Nigeria and beyond Africa.
The former Eagles midfielder, Austin Jay-Jay Okocha, during the week, was endorsed as the brand ambassador of Xiaomi by the manufacturer of mobile devices ranges across all social-economic classes.
The firm, which expressed confidence in the deal with the former Super Eagles captain, stated that Okocha was a great fit for the modern products it has a lineup, especially the yet to be launched “Redmi Note 10”.
Okocha, who expressed his delight on the endorsement, said: “I am honoured to be associated with the world’s top 3 mobile devices in Nigeria, Xiaomi. If Xiaomi isn’t a great company and serve as an engine room of creating values, all these wouldn’t be happening. Am happy to be part of the brand I hope the business will boom during the endorsement tenure that the company will want to do more. I believe in a long-term relationship.”
Speaking on the occasion, the Marketing Director Xiaomi Nigeria, Mr. Somoye Habeeb said, “The company couldn’t think of a bigger name than the former international midfielder. We launched Xiaomi-Nigeria two years ago with Redmi Note 7; thereafter we launched Redmi Note 8 in October 2019 same year. In 2020, we launched Redmi Note 9series and today the company planned to challenge the boundaries of Nigerian mobile industry with Redmi Note 10 series.
No other person that represents 10 in Nigeria better than Jay-Jay Okocha, 10 with good stories and memories, so Jay-Jay is the best person that can represent Redmi Note 10 in Nigeria and beyond.”
Speaking further, Somoye said, “We are delighted to partner with a legend like Jay-Jay Okocha in Nigeria, which is also our biggest international market. Who is better than Jay-Jay Okocha to take the values of our Redmi Note 10 to every household in Nigeria?”
“Our focus has always been to bring superior products with great performance to all Nigerians as pronounced in our slogan ‘innovation for everyone’. We will be launching the most superior Redmi Note series in Nigeria soonest.”
Meanwhile, the new Redmi Note 10 series has been fixed for launch on April 6, 2021. This product will challenge the boundaries of clarity, the boundaries of sensation and boundaries of speed to mention few.
Xiaomi Corporation was founded in April 2010 and listed on the Main Board of the Hong Kong Stock Exchange on July 9, 2018 (1810.HK). Xiaomi is an internet company with smartphones and smart hardware connected by an Internet of Things (IoT) platform at its core.
With the vision of being friends with its users and being the “coolest company” in the hearts of its users, Xiaomi is committed to continuous innovation, with an unwavering focus on quality and efficiency. The company relentlessly builds amazing products with honest prices to let everyone in the world enjoy a better life through innovative technologies.
Xiaomi is currently the world’s fourth-largest smartphone brand, and has established the world’s largest consumer IoT platform, with more than 196 million smart devices connected to this platform, excluding smartphones and laptops. Currently, Xiaomi products are present in more than 80 countries and regions around the world and have a leading foothold in many of them.
In July 2019, Xiaomi for the first time made the Fortune Global 500 list, ranking 468th among all, and 7th in the Internet Services and Retailing category.