WPP, the world’s biggest advertising group by revenues announced a strong start to the year. The group shows a return to like-for-like growth in all business segments and most major markets.
Key financial metrics
- Q1 revenue +1.8%; LFL revenue +6.3%
- Q1 LFL revenue less pass-through costs +3.1%
- Top five markets Q1 LFL revenue less pass-through costs: US +0.7%; UK +3.9%; Germany +2.5%; Greater China +18.4%; India -0.5%
- LFL revenue less pass-through costs by business sector: Global Integrated Agencies +2.8% (GroupM +5.8%), Public Relations +2.0%, Specialist Agencies +7.5%
- $1.3 billion net new business won
- Continued progress against the strategic plan: technology/commerce acquisitions, the buy-in of WPP AUNZ minority, the launch of Choreograph, share buyback ongoing
- 2021 guidance reiterated
“WPP has had a strong start to the year with a return to growth in all business lines and most major markets. Our strengths in eCommerce, digital media and technology, combined with our ongoing investment in creative talent, are resonating with clients as their markets recover and they seek to transform their offer for future growth. This week’s launch of our new global data company, Choreograph, adds a further dimension to the WPP proposition as clients look for trusted partners to help them navigate a fast-changing data landscape.
||+/(-)% reported||+/(-)% LFL|
|Revenue less pass-through costs||2,334||(1.4)||3.1|
“We have already secured a number of important assignments in 2021, including Absolut (global creative), JP Morgan Chase (global media), Salesforce (technology operations) and Sam’s Club (US creative). We were also delighted to renew our valued partnership with the US Navy.
“Last week we made an industry-leading commitment to target net-zero carbon emissions across our entire supply chain by 2030, putting our $60 billion of media billings behind this initiative. We will work with our clients, media owners and the industry on this collaborative effort.
“The roll-out of vaccines is improving visibility in many markets, although there is inevitable uncertainty over the pace of recovery. We are making good progress on our transformation programme, which will deliver significant efficiencies to reinvest in growth, and are confident of delivering our growth and profitability guidance for 2021.”