Ford’s April retail sales were up 57.1 percent, not only selling above 2020 results but also up 23.7 percent relative to April 2019 results. Together, retail truck and SUV sales were up 70.1 percent providing Ford Truck and SUV sales with their best April retail sales performance since 2006
F-Series retail share expanded 2 percentage points through April of this year in the full-size pickup segment. F-Series retail sales were up 19.7 percent for the month while beating April 2019 retail sales levels by 9.3 percent.
Andrew Frick, vice president, Ford Sales U.S. and Canada said,
“Ford’s retail sales not only increased 57 percent over a year ago but also exceeded April 2019 by 24 percent. Strong customer reaction to our newest products, despite tight inventory, confirms our strategy of investing in electrified vehicles, along with trucks and SUVs.
In April, we not only beat pre-coronavirus sales numbers from April 2019, but we saw record electrified vehicle sales for the month, along with record April Ford and Lincoln SUV sales. Trucks had their best retail performance since 2008.”
Ford electrified vehicle sales produced a new all-time monthly sales record – up 262 percent on new product offerings. Mustang Mach-E sales totaled 1,951, F-150 PowerBoost sales totaled 3,365, while Escape electrified sales totaled 3,695 in April. Electrified vehicle sales totaled 11,172 – up 262 percent.
The fully electric Mustang Mach-E is turning on dealer lots in just 4 days, with a majority of buyers only considering a fully electric vehicle as their purchase. Ford has sold 8,565 vehicles and sales continue to grow.
Order banks now open for the high-performance GT Mach-E version. Total sales of Ford Mustang were up 50.9 percent, with sales totalling 8,000 in April.
New products drove transaction pricing to record levels, with 94 percent mix of trucks and SUVs. Ford transaction pricing in April totalled $43,600 per vehicle. Bronco Sport, turning on dealer lots in just 13 days, produced an average transaction price of $31,800 per SUV – the highest in the segment.
Mustang Mach-E is turning in just 4 days on dealer lots and transacting at $45,800. Ford’s investment in trucks and SUVs is not only producing greater volume but replaces sedans like the Fusion, which produced an average transaction price of $22,600 in April 2021.
Ford brand SUVs hit record high retail sales – up 125 percent over a year ago on new product introductions. Ford SUV sales were up across the board, besting April 2019 by 54.7 percent.
Ford’s gross stock at the end of April remains favourable relative to competitors. Ford’s overall gross stock position going into May was 265,000 vehicles, which is at the higher end relative to the overall industry and stands at 35 days’ supply. This compares to an overall industry with 33 days’ supply
Lincoln SUVs posted record April retail sales. Lincoln SUV sales were up across the board in April, with a total of 9,943 SUVs sold.