Real Madrid remain most valuable football club brand for the 3rd consecutive year

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According to the Football 50 2021 report, published by Brand Finance, Real Madrid’s brand value stands at € 1,276 million.

According to the Football 50 2021 report, published by Brand Finance, Real Madrid is the most valuable football club brand in the world for a third consecutive year. The club boasts a brand value of €1,276 million and tops the standings ahead of FC Barcelona (€1,266m), Manchester United (€1,130m), Manchester City (€1,118m) and Bayern Munich (€1,068m).

most valuable football club

In its report, Brand Finance notes that:

Real Madrid have consistently been able to secure Champions League qualification year after year. This consistent influx of Champions League revenues and status has played a central role in the club’s overall success”.

2021 most valuable football club brands ranking

RANK CLUB EUROS (M)

1 Real Madrid 1.276

2 FC Barcelona 1.266

3 Manchester United 1.130

4 Manchester City 1.118

5 Bayern MUnich 1.068

6 Liverpool 973

7 PSG 887

8 Chelsea 769

9 Tottenham 723

10 Arsenal 675
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