According to the Football 50 2021 report, published by Brand Finance, Real Madrid’s brand value stands at € 1,276 million.
According to the Football 50 2021 report, published by Brand Finance, Real Madrid is the most valuable football club brand in the world for a third consecutive year. The club boasts a brand value of €1,276 million and tops the standings ahead of FC Barcelona (€1,266m), Manchester United (€1,130m), Manchester City (€1,118m) and Bayern Munich (€1,068m).
In its report, Brand Finance notes that:
“Real Madrid have consistently been able to secure Champions League qualification year after year. This consistent influx of Champions League revenues and status has played a central role in the club’s overall success”.
2021 most valuable football club brands ranking
| RANK | CLUB | EUROS (M) |
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| 1 | Real Madrid | 1.276 |
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| 2 | FC Barcelona | 1.266 |
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| 3 | Manchester United | 1.130 |
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| 4 | Manchester City | 1.118 |
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| 5 | Bayern MUnich | 1.068 |
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| 6 | Liverpool | 973 |
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| 7 | PSG | 887 |
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| 8 | Chelsea | 769 |
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| 9 | Tottenham | 723 |
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| 10 | Arsenal | 675 |
