Real Madrid remain most valuable football club brand for the 3rd consecutive year

most valuable football club

According to the Football 50 2021 report, published by Brand Finance, Real Madrid’s brand value stands at € 1,276 million.

According to the Football 50 2021 report, published by Brand Finance, Real Madrid is the most valuable football club brand in the world for a third consecutive year. The club boasts a brand value of €1,276 million and tops the standings ahead of FC Barcelona (€1,266m), Manchester United (€1,130m), Manchester City (€1,118m) and Bayern Munich (€1,068m).

most valuable football club

In its report, Brand Finance notes that:

Real Madrid have consistently been able to secure Champions League qualification year after year. This consistent influx of Champions League revenues and status has played a central role in the club’s overall success”.

2021 most valuable football club brands ranking


1Real Madrid1.276

2FC Barcelona1.266

3Manchester United1.130

4Manchester City1.118

5Bayern MUnich1.068