10 Ways In Which Nigeria Can Cash In On Italy Winning Euro 2021

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For the second time since 1968, Italy won one of the most prestigious soccer tournaments in the world, Euro 2021 on Sunday, July 11, 2021.

Italy beat England in the final at Wembley Stadium in a penalty-kick shootout that followed a 1-1 draw which persisted through extra time.

10 Ways In Which Nigeria Can Cash In On Italy Winning Euro 2021-Brand Spur Nigeria
10 Ways In Which Nigeria Can Cash In On Italy Winning Euro 2021-Brand Spur Nigeria

Both goalkeepers stopped two penalty kicks in the shootout, but England missed one more attempt. Italy also survived a penalty shootout in the semifinal stage.

As the name implies, Euro 2021, most African countries were off the tournament, however, since Italy has been crowned the winner for the Euro 2020 tournament in 2021, what can Nigeria gain from this and how will it be of benefit to Nigeria.

10 Ways In Which Nigeria Can Cash In On Italy Winning Euro 2021

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[1] Our Nigerian Football Federation should invite the Azuri to come to Abuja to face the Super Eagles. This plan should involve an ambitious tourist programme to attract at least 5,000 Italian fans

[2] Our trade minister should initiate talks with all the major Italian fashion designers about them opening factories in Nigeria to manufacture kits for both the Azuri and Super Eagles

[3] Puma, who are Italy’s kit sponsor, should be invited to come and open a manufacturing facility in Nigeria

[4] Given the similar fashion tastes between Italians and Nigerians, we should step up flights between both countries.  Alitalia should fly to at least five Nigerian cities

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[5] We should invite Alitalia to take out a 20% stake in the planned Nigerian national carrier

[6] We should invite Italian manufacturing giant Fiat to take out a 20% stake in Innoson Motors

[7] Italian oil giant Eni will be invited to open a mega power plant in Nigeria

[8] Italian shipbuilding giant Fincantieri should be invited to open a shipyard in the Niger Delta

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[9] CNH Industrial, the Italian manufacturing conglomerate should be invited to come and open a plant that manufactures agricultural equipment and construction equipment in Nigeria

[10] Gruppo Campari, the Italian beverage company should be invited to open a drinks company that bottles labelled and branded palm wine and ogogoro

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