Is Price Playing A Factor In The Smartphone War?

Smartphone War

Xiaomi is now the world’s No. 2 smartphone maker. It has displaced Apple in the second quarter with it taking the second spot for the first time with 17% market share of worldwide smartphone shipments.

Global smartphone shipment grew 12% in the second quarter. Samsung led the share of the market with 19% and Apple with a 14% share in the third place.

The average selling price of Xiaomi phones is 40% to 75% cheaper compared to Samsung and Apple respectively. Xiaomi shipments jumped more than 300% in Latin America, 150% in Africa and 50% in Western Europe.

Smartphone War

READ: Why is Xiaomi so cheap even with high specs? 

Xiaomi’s smartphones offer higher specs at lower prices in comparison to Galaxy smartphones but Samsung’s high-end smartphones consistently offer better quality than Xiaomi high-end phones.

What do you see happening in the coming days?