With Sujimoto, there is no pretence. There is no Nigerian signature-pretence for modesty. For a company that prides itself as having ‘zero tolerance for mediocrity and whose major target audience is the ‘discerning client who wishes to be associated with bespoke and iconic structures,’ there is no ambiguity about what the company stands for and offers.
Sujimoto is a luxury real estate developer with a strong presence in Ikoyi and Banana Island, places known for their intimidating opulence and glamour. It is in these places that the company‘s core competencies in residential development, commercial development and hospitality are based.
However, it is with Lucrezia De Medici that the company has cemented its place as the Rolls Royce of luxury real estate. There is no gainsaying the fact that Rolls Royce is beyond the reach of commoners. For Lucrezia, even an accidental member of the elite cannot afford it. It is for the 1% of the 1%.
Lucrezia by Sujimoto is the tallest residential building on Banana Island. The property is a product of extravagant attention to luxurious details. BellaNaija reports how Sijibomi Ogundele, Sujimoto’s Managing Director revealed that the company invested over 660, 000 euros (N352, 000,000) to getting the Oikos doors, alone.
It is definitely a convergence of luxury, extravagance, and zeal to enjoy the very best life has got to offer. Oikos has the reputation for being the “Rolls Royce of door automation” while Sujimoto is the foremost luxury developer, the Rolls Royce of the industry. What do we expect? Birds of a feather flock together. It is worth mentioning that Lucrezia is the first residential condominium in Africa to have these exclusive doors.
The Yoruba people do say ‘the sumptuous meal’ is only made possible by money. Never has the saying been more apt. Apart from the employment of Oikos door luxuries, other elite features of the building, according to the company’s MD are ‘luxury crèche to nurse the leaders of tomorrow, the indulgence of an infinity pool, immersive experience of an IMAX cinema, the presence of the prestigious Zaha Hadid by Porcelanosa sanitary wares, a virtual Golf Bar with over 2500 courses among others.’
The aim, he said, is that by the time the building is completed, ‘no other building will have the opportunity to stand beside it.’
No wonder therefore that owning the Lucrezia is the exclusive privilege of the 1% of the 1% and can never be the right of the commoners. Those who can afford it will live their paradise reality on earth while the rest of the mortals who cannot can continue dreaming.
One thing is sure though: Sujimoto Construction has elevated luxury to0 its apogee with their Lucrezia De Medici located right inside Africa’s foremost highbrow neighbourhood of Banana Island.
Esan Bolaji, a Marketing Strategist, Growth Enthusiast, Brand & Corporate Communications Specialist, writes from Lagos.