Speaking to newsmen on Wednesday, Primate Ayodele who is the leader of INRI Evangelical Spiritual Church warned that Hisense will in the coming year release some products but the Hisense new product will malfunction.
His words, “Hisense Company will come out with new products which will fail and will not work properly”
Primate Ayodele Warns Against Using Hisense Products
Meanwhile, Hisense has long been known to consumers familiar with its home appliances and through its role as sponsor of sporting events and more.
In 2016, Hisense became the first Chinese brand in the history of the tournament to sponsor the UEFA European Football Championship, a role it was asked to repeat in 2020. The company’s sports marketing drive also extended to the World Cup, for which it was official sponsor in 2018, and will be again at the 2022 World Cup in Qatar.
Such sponsorship brings about the kind of global recognition that exponentially improves consumer trust and increases the opportunities for further regional growth. As a result of the UEFA Euros 2016 sponsorship, European brands such as Darty – a major electronics retailer in France – were keen to discuss joint business possibilities in the country. Since 2016, Hisense’s proportion of overseas revenue has risen from less than 20% to over 42%.
“The largest overseas commercial display-screen markets are in Europe and the United States, and the eight major European markets. In each of these regions we have set up dedicated teams for business, pre-sales and after-sales,” said Luo Yong, deputy general manager of the B2B business development department of Hisense International Marketing Company.
According to Euro News from January to October 2021, overseas sales of Hisense commercial display products increased by more than 240% compared with the same period in 2020.