Following its office expansion into the UK earlier this year, student recruitment firm Leverage Edu has announced the launch of operations in Nigeria based on report obtained by NIPC Intelligence.
Over the next few months, up to a dozen people will be hired for the new Lagos office, with the goal of capitalizing on newfound demand in the area.
The company, which is based in India, already has “substantial traction” in Nigeria, with over 100,000 Nigerian students visiting the platform each month.
This corresponds with an increase in the number of Nigerian students wanting to study in the UK, as the percentage of current students has increased by 83 percent in the last year, with over 17,000 now enrolled at a UK institution.
The company attributes their recent success to their “direct-to-consumer approach,” as well as their ability to gain trust from universities and achieve “high conversion percentages.”
“We are overjoyed to have the opportunity to serve Nigerian students next,” Chaturvedi added.
Shubham Bansal, a founding member of Leverage Edu, will assume the role of general manager of Nigerian operations and will be based in Lagos, where the new employees will be hired. “Establishing operations in Nigeria was simply the next logical step.”
It follows their entry into the UK market in September, when they opened a London office after spending “a lot of time in the UK.”
While we will assist them with their study abroad plans across the board, a major focus in this first phase will be on the United Kingdom and the United States as destinations,” Chaturvedi explained.