This week, Communique finally crossed 1,000 subscribers on Substack and, in just two days, it added 8,000 more on LinkedIn. In nearly two years of publishing this newsletter, I’d been “satisfied” with growing the list slowly. But something changed this week.
I created a version of the newsletter on LinkedIn to increase its visibility. In 10 minutes, it got nearly 800 subscribers. By Wednesday evening, the list had grown to over 8,000.
I learned just how impactful LinkedIn could be for distribution, if done right. A part of me feels like I finally unlocked a new secret, but it’s always been there. I just failed to see it.
I don’t want this to be the case for other people. So, I’m reaching out to you with this first edition of our bi-weekly discussion thread. What content distribution tips and tricks have you found very effective? What did you experiment with that worked like magic? And what would you advise our community members to look out for?