Blue Cross Launches New Branding Campaign “360:1 Protection” Fully Support Fencing Gold Medalist Edgar Cheung Ka Long to Excel His Dreams

HONG KONG SAR – Media OutReach – 10 March 2022 – Blue Cross (Asia Pacific) Insurance Co., Ltd. (“Blue Cross”) announced the launch of a branding campaign themed “360:1 Protection”, coupled with promotion offers of a series of insurance products and the free additional COVID-19 Protection, providing a comprehensive safety net to protect customers’ daily lives.


1. Designated insurance plans include MaidSafe Insurance, HomeSafe Protection Insurance, DecorationSafe, LovePet Insurance, LovePet Outpatient Insurance, Taipan GolferSafe, GolfSafe, Personal Accident Insurance, Personal AccidentSafe Insurance and SmartFit Sports Insurance.
2. The promotion period of free additional COVID-19 Protection lasts until 30 June 2022.

  • This press release is for distribution in Hong Kong only. The distribution of this press release is not and shall not be construed as an offer to sell or a solicitation to buy or a provision of any insurance product outside Hong Kong.
  • Blue Cross (Asia-Pacific) Insurance Limited is a subsidiary of The Bank of East Asia, Limited and a member of the BEA Group. It is not affiliated with or related in any way to Blue Cross and Blue Shield Association or any of its affiliates or licensees.
Read Also:  Skincare brand Woop launches Antibacterial beauty moisturizing spray series - a revolutionary antibacterial technology

Blue Cross (Asia-Pacific) Insurance Limited

Blue Cross (Asia-Pacific) Insurance Limited (“Blue Cross”) is a member of The Bank of East Asia Group. With over 50 years of operational experience in the insurance industry, Blue Cross provides a comprehensive range of products and services including medical, travel and general insurance, which cater to the needs of both individual and corporate customers.

In 2021, Blue Cross was assigned a financial strength rating of A (Excellent) and the long-term issuer credit rating of “a” (Excellent) by A.M. Best, a global full-service credit rating firm specialising in the financial service industry. For the latest rating, please access