Serie A is expanding beyond any of the usual markets. The Italian football league has announced that it is the first football league to broadcast a match in the metaverse.
Sunday’s match between Milan and Fiorentina is available exclusively in the metaverse for those in the Middle East and North Africa, and can be seen inside the Lega Serie A room in the metaverse of ‘The Nemesis’.
All this thanks to TIM and the collaboration with ConsenSys and The Nemesis, as announced by the organisation itself.
Lega Serie A is pioneering this groundbreaking innovation in which technological developments are paving the way for revolutionary new broadcasting possibilities.
Milan vs Fiorentina is a decisive match for the Scudetto and will thus be the first two teams to face each other in a match in the metaverse, where users will also be able to interact with the different functions present in the room during the match.
Serie A Comes To The Metaverse: First Football League To Broadcast A Match
“We have chosen to be the first to broadcast a football match on the metaverse because we believe that the frontier of technological innovation is decisive for a modern league like Serie A,” said Lega Serie A administrator Luigi De Siervo.
What is the metaverse?
A good question. And not always an easy one to answer. We could define the metaverse as a virtual world to which we connect using a series of devices that will make us think that we are really inside that world since we can interact with all its elements.
But, in relation to the metaverse companies such as Facebook are talking about, it would be a parallel and completely virtual universe that can be accessed using virtual and augmented reality devices.
The aim of these big brands is that we will be able to interact with each other inside it, and even from the outside with the content contained inside it.