Since the launch of the “Everyone Has a Chivita” marketing campaign earlier in the year, Nigeria’s leading juice brand, Chivita is resonating more with consumers who are increasingly connecting to their brands as well as adopting them for their varying consumption moments for health, nutrition, and refreshment.
A cross-section of shoppers interviewed at the Ikeja City Mall, Lagos stated that they were already consumers of Chivita brands but the “Everyone Has a Chivita” campaign has created a unique consciousness of associating with their favourite Chivita brands more in their moments of indulgent taste, refreshment, active health, and rejuvenation.
Kehinde Olawale, a fashion entrepreneur, stated that he enjoys a pack of Chivita Active regularly, especially during his weekly running around due to its benefits to his active lifestyle.
“I am always on the go, buying materials and delivering finished products to my customers, which is why Chivita Active is beneficial to me. Anyone who cares about wellness and active health would enjoy Chivita Active,” he said.
For Favour Agwu, a mother of three, breakfast or lunchtime for her family is not complete without a glass of Chivita 100% Fruit Juice for its nourishment.
“Chivita 100% is our family favourite because of its no added sugar, artificial colours, or preservatives. The exciting variants mean that we can explore great fruit juice taste and healthy nourishment as part of our breakfast all year round”
Marketing Director, CHI Limited, Mrs Toyin Nnodi, describes the feedback from consumers to the “Everyone Has a Chivita” campaign as extremely positive.
“Many more consumers are adopting the Chivita Juices for their consumption occasions and the brand is excited to be a part of making their lives richer & healthier with great taste, quality refreshment, and healthy nourishment,” she added.
Known for her high quality, health, and nutrition, the Chivita product range includes Chivita 100% Fruit Juice, Chivita Active, Chi Exotic Nectar, Happy Hour by Chivita, Chivita Ice Tea, and recently, Chivita Smart Malt Drink – which is uniquely positioned to give children all the energy they require to learn and play.
Chivita comes in exciting variants and varying pack sizes such as 1Ltr, 500ml, 315ml, 125ml, 90ml, and the cool 330ml cans that are stylish, convenient, affordable, and accessible to every category of consumers. Chivita can be enjoyed at home, on the go, at work, in school, on the playground, and during moments of leisure and relaxation.