- Research performed by Economist Impact, commissioned by the Society of Publishers in Asia and supported by the Google News Initiative, highlights long-term unsustainability in the Asia-Pacific’s news media industry despite evergreen demand – stressing the need for technological and business model innovation
- The report reflects insights from consumers as well as 500 industry, government and NGO executives across the Asia-Pacific, including 150 media and publishing executives
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About Economist Impact
Economist Impact combines the rigour of a think-tank with the creativity of a media brand to engage a globally influential audience. It believes that evidence-based insights can open debate, broaden perspectives and catalyse progress. The services offered by Economist Impact previously existed within The Economist Group as separate entities, including EIU Thought Leadership, EIU Public Policy, Economist Events, EBrandConnect and SignalNoise.
Economist Impact’s track record spans 75 years across 205 countries. Along with creative storytelling, events expertise, design-thinking solutions and market-leading media products, it produces framework design, benchmarking, economic and social impact analysis, forecasting and scenario modelling, making Economist Impact’s offering unique in the marketplace. Visit for more information.
About Google News Initiative
The Google News Initiative is Google’s effort to work with the news industry to help journalism thrive in the digital age. Its efforts focus on three pillars: working with the news industry to evolve their business models and drive sustainable growth, elevating quality journalism and empowering news organizations with new technology.
