YouTube may be planning to launch an online channel store for streaming services via the YouTube app, putting it in direct competition with Amazon, Roku, and Apple, three tech behemoths that each have their own streaming subscription hub.
According to the Wall Street Journal, the company has been working on its channel store for 18 months and plans to launch it this fall. YouTube is reportedly in talks with a number of entertainment companies about sharing subscription revenue with streaming partners.
The Wall Street Journal was unable to obtain comment from the company.
If YouTube added a marketplace for streaming services, subscribers would be able to purchase multiple services from a single app. While YouTube TV subscribers can already add services like HBO Max to their streaming package, the new channel store would allow them to subscribe to separate streaming services through the main YouTube app.
The decision makes perfect sense for YouTube. Instead of investing heavily in original content (remember YouTube Originals? ), the tech company can provide access to other streaming services while still earning money. YouTube would act as a go-between between the streamer and the subscriber, taking a cut of the subscription fee.
Furthermore, with approximately 2 billion monthly viewers, a YouTube channel
YouTube isn’t the only media company attempting to monetize its streaming services. On the Roku Channel, Roku now offers a premium Paramount+ subscription. Walmart announced today that it has partnered with Paramount+ to provide Walmart+ subscribers with a free Paramount+ Essential subscription.