Infinix as a brand continues to provide users with aesthetically stunning designs and vivid colors to boldly express their unique styles, drawing inspiration from the unapologetic nature of the youth in expressing their fashion taste.
As they walk out in style, ready to conquer the world and face anything that stands in their way of greatness, the sleek Infinix device of their choice rides alongside them, assisting them in making a statement that cannot be ignored.
A lot of thought goes into creating aesthetically pleasing devices based on consumer demands and a creative vision. Fortunately, consumers have responded positively to those designs thus far, strutting and striding in new trends and leaving no one behind. There is something for everyone to express their individual style, whether it is street style, classic corporate, or casually stylish.
Today’s culture is deeply entwined with a sense of fashion that transcends borders globally and is commonly referred to as a “fashion craze.” It is also a way of life in Nigeria. And, despite being heavily influenced by Western culture, it has achieved a fine blend of originality with a modern touch in many ways. We now have fashion icons.
Infinix has given young consumers the opportunity to capture various looks with quality cameras that allow them to shoot quality images even in low light conditions, allowing them to unleash their inner fashionista.
Infinix has sponsored a number of initiatives to recognize and reward the most creative talent in fashion and style. The most recent are:
The #MyInfinixTUFStyle challenge, in which fans were expected to create a 15-second video showcasing party outfits while vibing to the Tun Up Friday Show sponsored by Infinix each year. At the end of the show, the winners were handsomely rewarded with cash prizes.
The #DressUpLikeDavidoChallenge, where winners received a free VIP ticket to the Infinix Concert in July.
The brand chose a couple of celebrity fashion enthusiasts—Liquorose, Denola Grey, and Neo Akpofure—to lead the initiative on social media for the #MyHot12StyleChallenge.
Without a doubt, the brand will not relent in its efforts to provide the best innovations on new devices while also allowing users to express their unique selves and showcase their desired fashion styles.
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