Enhanced AIA Premier Academy Leads the Industry into New Digital Era Launches Market-First Naked Eye 3D Outdoor Billboard

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HONG KONG SAR – Media OutReach – 9 September 2022 – AIA Hong Kong has long been steadfast in nurturing talent for the insurance industry. The Company set up the AIA Premier Academy (the Academy) in 2011 with an aim of grooming the next generation of elite financial planners. Over the past 11 years, the Academy has nurtured nearly 8,000 MDRT members, over 1,150 unit managers and 9 district directors. The Academy has been further enhanced this year. Big data analytics and advanced digital platforms are leveraged to help financial planners meet customers’ needs, taking care of their health protection and wealth planning through different stages of life. Meanwhile, AIA Hong Kong leads the insurance industry with the launch of the first naked eye 3D outdoor advertising billboard in the heart of Central, exemplifying its edge in digital technology and adding to its recruitment drive to appeal to young talent.