Shopee Reveals How Influencer Communities Build Trust


30% of Malaysian Buyers Reaffirm Purchase Decisions Through Relatable Influencers

KUALA LUMPUR, MALAYSIA – Media OutReach – 28 October 2022 – Shopee, Malaysia’s leading e-commerce platform, studied the impact of Malaysian influencers on informing Malaysians’ purchase decisions online. Shopee’s marketplace study* examined the motivational structures of 2,459 buyers, consisting of Gen-Z (40%), Millennials (36%), Generation X (17%) and Baby Boomers (7%), in following influencers.