Protecting the Best Moments: Reckitt’s brand Dettol named Official Hygiene Partner for the 2022 Cathay Pacific/HSBC Hong Kong Sevens

  • All-round hygiene protection for world class players and over 30,000 participants at the first Hong Kong Sevens tournament since the pandemic
  • Engagement with local rugby stars in a series of brand videos shows how Dettol helps ‘protect the best moments’
  • Renowned former sports anchor Vince Ng to share experience at the tournament on social media

HONG KONG SAR – Media OutReach – 31 October 2022 – As part of its ongoing partnership with the Hong Kong Rugby Union, Reckitt’s brand Dettol is joining as Official Hygiene Partner of the world-renowned Cathay Pacific/HSBC Hong Kong Sevens, helping to implement enhanced hygiene protocols for the tournament. Returning for the first time since the pandemic, the tournament will see 16 teams battle it out over three days from 4th – 6th November 2022.

* Reckitt is the trading name of the Reckitt Benckiser group of companies

About Dettol

The brand first started in hospitals 80 years ago, where Dettol Antiseptic Liquid was first used for the cleaning and disinfection of skin during surgical procedures. As a trusted brand by doctors, Dettol was also used to protect mothers from illness after childbirth.

Ever since then, Dettol has been trusted around the world to help prevent wounds from infection, prevent sickness and help mums protect their families by killing harmful germs and helping to create safe environments for them to thrive in.

The brand continues to be one of the most trusted protectors of health. It’s still valued today as a reliable and effective product which is safe to use on skin but also powerful enough to use for environmental germ-killing tasks.

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About HKRU

The Hong Kong Rugby Union (HKRU) was founded in 1952, and became an affiliated union of World Rugby in 1988. In 1968, the HKRU became a founding member of Asia Rugby and remains committed to the development of the game in Asia. In 2008, the HKRU presented the first neutral-venue Bledisloe Cup – followed by a second match in 2010. In 2013, the HKRU hosted the first British & Irish Lions match played in Asia and the following year hosted the first regional Olympic qualifier tournament for Rugby Sevens. The HKRU is a member of the Sports Federation & Olympic Committee of Hong Kong, China and provides competitive and social rugby opportunities for men and women at every age and skill level. For more information, please visit: