Chivita Drives Consumer Preference With Product Quality

Bose Ogunyemi, Senior Brand Manager, Chivita; Mrs Toyin Nnodi, Marketing Director, CHI Limited and Dr Olusola Malomo, Assistant Chief Dietitian, Lagos State Health Service Commission during this year's event to mark the 4th annual Chivita World Juice Day in Lagos

As we approach the festive season, remember that treating yourself to a fruit juice can provide rewards that go well beyond the glass because of its nutritional and health benefits.


There are many benefits to drinking fruit juices. For one it is a great source of vitamins and minerals, so therefore when making a choice of fruit juice to complement your daily nutritional needs, you must settle for nothing but the best.


One brand that ticks all the boxes for the highest quality in fruit juice is Chivita. Firstly, its production process requires sourcing of natural ingredients to ensure the natural goodness of fruits remains intact. Secondly, an aseptic packaging devoid of human intervention helps protect its natural nutrients and quality without the use of any preservative, the goal is to ensure a premium quality that is second to none.

Also, not many brands on the shelf can boast of an array of fruit juice choices that has something for everyone regardless of class and every need state, whether it is for refreshment, pleasure or health.

Made from real natural fruits, every glass of Chivita exudes the essence of nature in its pure form. Buoyed by a value proposition that has further widened its competitive edge in the juice category, Chivita 100% takes pride in its no added sugar, no artificial colouring and no preservatives composition.

Its refreshing value, superior taste, good nutrition, healthy standard as well as smart packaging designs continues to appeal to millions of health-conscious consumers across all ages.

According to CHI Limited’s Marketing Director, Mrs. Toyin Nnodi, we will continue to ensure that Chivita continues to be the reference point for premium quality fruit juice in Nigeria and the best there is on the shelf.

“In line with best practices, we would sustain the confidence consumers have invested in Chivita as the preferred fruit juice brand for health, nutrition and refreshment, by ensuring the highest standards of product quality, and consumer benefits” she added.