Tia Lee’s ingenious “GOODBYE PRINCESS” animation campaign hits record-breaking 100m viewership Episodes finale gaining global attention, in anticipation of the official music video release on 5 Dec 2022

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HONG KONG SAR – Media OutReach – 1 December 2022 – Asian global fashion icon, C-pop singer, film and television actress — Tia Lee’s (Lee Yu Fen) ingenious “GOODBYE PRINCESS” music video pre-release animation and fashion videography campaign hits record-breaking 100 million viewership within a month! The finale of “GOODBYE PRINCESS” animation series was released on 29 November. This marks the end of the series and signifies a new chapter for Tia. In addition, “GOODBYE PRINCESS” episodes finale gaining global attention, in anticipation of the official music video release on 5 Dec 2022.


The final set of motion and still images for “The Beginning” was released today together with Vogue Hong Kong, showing Tia in all black Saint Laurent outfit and Christian Louboutin heels, a sharp contrast to the princessy look in the previous 5 episodes. Adding onto the determined look of Tia is a forward-looking glimpse towards the future.

The 6-part “GOODBYE PRINCESS” animation series was developed by an award-winning creative team based in Hong Kong, including Sunny Tang, Best Animation Award and Best Editing Award winner at Hong Kong Mobile Film Festival, illustrator Mandy Mackenzie Ng, scriptwriter Alex Lee, who have come together for the first time to work with Tia for this expressive series. Each 30-second episode has the spirit of a classic fictional “princess”, reconstructing age-old stories to tell a whimsical tale inspired by Tia’s own experience and journey in the entertainment industry. The series showcased Tia’s determination to break free, shake off biases that have been placed on her, paving the way forward to take ownership over her own destiny.

The series is a first-of-its-kind production that blends animation, music and real people to debut Tia’s renaissance. While Tia embraces a new chapter of her professional life, stay tuned for other new projects by Tia, which will be announced soon.

GOODBYE PRINCESS” official music video release schedule:
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Single Cover:
2 December
Official MV:
5 December

Official press materials:

GOODBYE PRINCESS” Animation Episode 6:
https://youtu.be/g4GJgTIzo7U
GOODBYE PRINCESS” Episode 6 Poster:
https://www.instagram.com/p/Clk3EB0PimY/

https://www.facebook.com/photo/?fbid=686169319542959&set=a.231904644969431 (for downloading)
GOODBYE PRINCESS” Episode 6 Still Image:
https://www.instagram.com/p/ClndVULrIM0/

https://www.facebook.com/photo/?fbid=693311432162081&set=a.231904644969431 (for downloading)
GOODBYE PRINCESS” Episode 6 Motion Image:
https://youtu.be/ZizEX3ev-sg
ROLLACOASTER UK Cover:


https://www.instagram.com/p/Ck7_neKsh_w/

https://www.facebook.com/photo/?fbid=681908259969065&set=pcb.681909583302266 (for downloading)

Tia Lee Official Channels:
Instagram @leeyufen: https://www.instagram.com/leeyufen/
YouTube: https://www.youtube.com/@tialeeofficial/
Facebook: https://www.facebook.com/leeyufentialee/
Weibo: https://weibo.com/u/1396928042/



Hashtag: #TiaLee

The issuer is solely responsible for the content of this announcement.

About Tia Lee | Lee Yu Fen:

Tia Lee Yu Fen (李毓芬), born in Taipei, is an Asian global C-pop singer, film and television actress, and model. In addition to her acting roles and musical career, Tia appears frequently at major fashion shows. As a fashion icon and trend-setter, Tia has graced the covers of fashion, beauty and lifestyle magazines such as Vogue, Elle, Marie Claire, and shares her beauty and fashion tips through a number of Vogue’s social media channels.