“Goodbye Princess” makes waves across the internet with almost 42 million views

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Tia Lee (Lee Yu Fen) Announces Global Launch of #EmpowerHer Female Empowerment Campaign After Making Worldwide Return

HONG KONG SAR – Media OutReach – 14 December 2022 – Tia Lee (Lee Yu Fen), a global C-POP singer, film and television actress, and fashion icon, today launched the global #EmpowerHer campaign following the successful release of the “Goodbye Princess” music video (MV) on 9th December 2022. It has already achieved significant success with over 1 million in 10 hours after premiere, and within 5 days after the premiere, the viewership on Tia’s YouTube channel exceeds 26 million viewership, breaking the record for C-pop songs. As of now, “Goodbye Princess” garners an overwhelming combined almost 42 million views on YouTube and Weibo, the MV marks Tia’s comeback as a global solo artist and her bold resurgence as she rises above and conquers her past challenges.

With “Goodbye Princess” symbolising Tia’s evolution into a new, empowered and uplifted version of herself as she explores her new world, the global #EmpowerHer campaign aims to reinforce the song’s themes of female empowerment and encourage all women to bravely embrace their true selves, become stronger and build a more promising future.


The emergence of this dance challenge has birthed the hashtag #EmpowerHerDance, which contains all the videos of the dance covers and further lends strength to the global #EmpowerHer campaign.

Tia Lee has championed female empowerment throughout her career and has made it a key focus of the “Goodbye Princess” campaign. Prior to releasing the MV, Tia launched an associated 6-part animation series that told the tale of her journey in the music and entertainment industry through a creative synergy of music, animation, and fashion videography. Her story of bravely overcoming obstacles resonated with many, garnering a viewership of over 100 million within a month and putting the pre-release campaign well on track to become the most successful engagement campaign of all time by a C-Pop artiste.

Beyond her music, Tia has also advocated for female empowerment in beauty and fashion. She has joined many A-listers such as Justin Bieber and Alicia Keys on the covers of popular magazines such as Vogue and ROLLACOASTER, and has used these illustrious platforms to spread her message of inner strength and empowerment – as well as to inspire other women with her story, which is built on a strong foundation of persistence, hard work, and self-belief.

The “Goodbye Princess” MV and full pre-campaign series with complementing fashion videography can be watched on Tia’s social media channels.

Official press materials:

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#EmpowerHer Campaign Concept Video:
https://youtu.be/gK7ldOO1wAM
GOODBYE PRINCESS” MV:
https://youtu.be/VwxtUuZYsuY

https://weibo.com/1396928042/MiMX0oPdI
GOODBYE PRINCESS” Single Cover:
https://www.instagram.com/p/Clxu8nWNdOE/

https://www.facebook.com/photo?fbid=696972191796005&set=a.231904644969431(for downloading)

ROLLACOASTER UK Cover:


https://www.instagram.com/p/Ck7_neKsh_w/

https://www.facebook.com/photo/?fbid=681908259969065&set=pcb.681909583302266 (for downloading)

Tia Lee Official Channels:
Instagram @leeyufen: https://www.instagram.com/leeyufen/
YouTube: https://www.youtube.com/@tialeeofficial/
Facebook: https://www.facebook.com/leeyufentialee/
Weibo: https://weibo.com/u/1396928042/

Hashtag: #TiaLee

The issuer is solely responsible for the content of this announcement.

About Tia Lee | Lee Yu Fen:

Tia Lee (李毓芬), born in Taipei, is a global C-pop singer, film and television actress, and fashion icon. In addition to her acting roles and musical career, Tia appears frequently at major fashion shows. As a fashion icon and trend-setter, Tia has graced the covers of fashion, beauty and lifestyle magazines such as Vogue, Elle, Marie Claire, and shares her beauty and fashion tips through a number of Vogue’s social media channels.