DUBAI, UNITED ARAB EMIRATES – Media OutReach – 20 December 2022 –C-Pop star Tia Lee Yu Fen has been receiving global attention for her new single “GOODBYE PRINCESS“ and the record-breaking the pre-release animation campaign that accompanied it. The music video has received 50 million views and the pre-release campaign attracted over 100 million views across social media. GOODBYE PRINCESS is a note to Tia’s old self as she bids farewell to the past, and reinvents herself. The #EmpowerHer campaign centres on the theme of female empowerment and aims to encourage women around the world to believe in themselves and reach their potential.
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