#EmpowerHerDance goes Global with Top TikTokers from Australia, New Zealand, Middle-East and the UK leading the ChargeHONG KONG SAR – Media OutReach – 21 December 2022 – Tia Lee (Lee Yu Fen), a global C-POP singer, film and television actress, and fashion icon, has selected young women’s charity Teen’s Key in Hong Kong as the first beneficiary organization under the global #EmpowerHer campaign.
This follows the breakthrough success of Tia’s “Goodbye Princess” music video (MV), which achieved over 1 million views within 10 hours after its worldwide premiere. As of now, “Goodbye Princess” has garnered overwhelming support with more than 58 million views on YouTube within 12 days, far exceeding all previous global C-pop records. The overwhelming response underscores the borderless resonance of both the song and #EmpowerHer’s ‘Female Empowers Female’ initiative, marking Tia as a tireless advocate for female empowerment.
The Ingenious “Goodbye Princess” Pre-Release Campaign Sets a New C-pop Record – Accumulated over 100 Million Views Globally Within a Month
Last month, the pre-release campaign for “Goodbye Princess” featured a 6-part animation series that told the story of Tia’s journey in the music and entertainment industries, as well as her subsequent reinvention.
The ingenious pre-release campaign combining animation, music and fashion videography set an unprecedented C-pop pre-release record of more than 100 million views within a month. The pre-release campaign is on track to become the most successful engagement campaign of all time by a C-pop artiste.
The full series and complementing fashion videography can be watched on Tia’s social media channel.
Official press materials:
| #EmpowerHer Campaign Concept Video: || https://www.instagram.com/p/Clxu8nWNdOE/ |
https://www.facebook.com/photo?fbid=696972191796005&set=a.231904644969431 (for downloading)
| “GOODBYE PRINCESS” MV Pre-Launch Campaign Animation and Motion Image Episodes: || https://www.youtube.com/playlist?list=PLMEhj-AvvXvBIjICUGgQQPYXfJNnbV-VG |
| ROLLACOASTER UK Cover: || https://www.instagram.com/p/Ck7_neKsh_w/ |
https://www.facebook.com/photo/?fbid=681908259969065&set=pcb.681909583302266 (for downloading)
Tia Lee Official Channels:
Instagram @leeyufen: https://www.instagram.com/leeyufen/
Hashtag: #TiaLee #EmpowerHer #EmpowerHerDance
The issuer is solely responsible for the content of this announcement.
About Tia Lee | Lee Yu Fen:
Tia Lee (李毓芬), born in Taipei, is a global C-pop singer, fashion icon and film and television actress. In addition to her acting roles and musical career, Tia appears frequently at major fashion shows. As a trend-setter, Tia has graced the covers of fashion, beauty and lifestyle magazines such as Vogue, Elle, Marie Claire, and shares her beauty and fashion tips through a number of Vogue’s social media channels.