Watsons x Cantopop Super Boy Band MIRROR Empower 18 Million Members to GO GREEN with MIRROR First Regional Carbon-Neutral Event Across 4 Asian Markets

HONG KONG / KUALA LUMPUR / TAIPEI / SINGAPORE – Media OutReach – 22 February 2023 – Sustainability is a top priority for Watsons, so the brand introduced the “Greener Stores Global Framework” last year to make its stores more sustainable and to empower customers to make better choices to lower environmental impacts. To further the mission, today, Watsons has announced its cross-over campaign with MIRROR to inspire 18 million of its loyal customers to Go Green across 4 Asian markets including Hong Kong, Malaysia, Taiwan and Singapore.

Super boy band MIRROR is named as the ambassador of Watsons’ GO GREEN sustainability campaign, to lead the public to pursue a more sustainable lifestyle.

Malina Ngai, CEO of A.S. Watson (Asia & Europe) says, “A.S. Watson is the world’s largest international health and beauty retailer based in Hong Kong. MIRROR is also a very popular and successful singing group, born and made in Hong Kong. Both of us are representing Hong Kong’s spirit. Mirror reflection means infinite possibilities, which coincides with our brand’s belief and inspires our collaboration.”

“I hope MIRROR will go beyond Hong Kong and move towards the international markets like Watsons, and inspire more people to live a greener lifestyle that contributes to a sustainable future. Together, by sharing happiness, positivity, care and love to ourselves, our communities and our planet with “The New Beautiful” initiative, Watsons strives to create a better world for all.”


About Watsons Singapore
Watsons is Singapore’s leading beauty and health retailer with close to 100 stores located islandwide, including their enhanced health platform with 38 pharmacies located within the key stores. Their aim is to bring more value to customers’ lives, and enable them to “look good, do good and feel great”. Watsons clinched the top spot for ‘Personal Care Store’, ‘Best Retail Loyalty Card’ and won the ‘No. 1 in Asia’s Top 1000 brands’ by Nielsen and Campaign Asia for the 13th consecutive year this year. Watsons is also Retail Asia Awards’ winner for ‘Health & Beauty Retailer of the Year – Singapore’ consecutively from 2021-2022; besides being conferred the title of 2021-2022 Top Employer by Influential Brands and HR Asia Best Companies to Work for by Asia Award 2021.