In 2023, the bilateral relations between China and Singapore have been elevated from a “comprehensive cooperative partnership that keeps pace with the times” to a “forward-looking partnership with high quality in all aspects”. Practical cooperation and cultural exchanges across various domains between both nations have entered a new phase of high-quality development. Against this backdrop, the “global tour” emphasizing economic and trade cooperation, cultural exchange, and cultural immersion has arrived in Singapore, attracting significant interest from diverse sectors in both China and Singapore.
During the ongoing global tour in Singapore, Han Fangming Deputy Director of the Foreign Affairs Committee of the 13th National Committee of the Chinese People’s Political Consultative Conference and President of the Chahar Society, highlighted that the world is currently undergoing profound changes, presenting new opportunities and challenges constantly. He expressed his aspirations to leverage this forum to explore fresh prospects for companies from both nations to expand globally in the post-pandemic era. This would entail sharing experiences and inspirations and collaborating on deepening China-Singapore cooperation in the new situation, thereby contributing towards fostering economic development and human civilization progress in both countries and beyond. Han Fangming also voiced his hope that Guojiao 1573’s global tour will serve as a platform for fostering innovative thinking and enhancing cooperation.
Lin Feng, General Manager of Luzhou Laojiao Co., Ltd., introduced China liquor and its liquor culture to attending professors and scholars at Nanyang University of Technology. On behalf of the company, he presented the “Guo Jiao 1573 · 450 Anniversary Commemorative Liquor Limited Edition” collection and Guo Jiao 1573 Collection jointly created by Chinese brewing master Liu Miao and contemporary art master Pang Maokun to Nanyang University of Technology in Singapore, Liu Hong, Associate Vice President of Nanyang Polytechnic University in Singapore, expressed gratitude and returned a precious gift.
In fact, in the field of school enterprise cooperation, Luzhou Laojiao has achieved fruitful results in recent years. The company has conducted in-depth collaborative innovation with more than 30 universities and colleges in China, including Tsinghua University, Shanghai Jiao Tong University, Wuhan University, Sichuan University, and Jiangnan University, creating a solid-state brewing innovation alliance with outstanding innovation capabilities and market competitiveness. In the future, cooperation with internationally renowned universities will further help Luzhou Laojiao’s international talent team construction, scientific and technological innovation, and International marketing.
Guojiao 450’s Strong Fragrance Intoxicates Lion City; Guojiao 1573 Seven Star Feast Attract Chinese Fans
For 699 years, the exquisite craftsmanship of Luzhou Laojiao’s baijiu has been producing a robust aroma that has been preserved in their cellar for over 450 years. With the meeting of Chinese fine baijiu and the vibrant Lion City, the fusion and collision of Eastern and Western cultures can be witnessed. The “Let the World Appreciate China” global tour’s Guojiao 1573 Seven Star Feast inaugurated the festivities with the gracefulness of Eastern aesthetics, welcoming guests from Singapore’s business, culture, and art sectors to experience the high-end liquor cultural appreciation of China. They can relish in the extraordinary charm of the “living double national treasures” of Luzhou Laojiao 1573 National Treasure Cellar Group and appreciate the traditional brewing techniques of Luzhou Laojiao baijiu.
Undoubtedly, Chinese Baijiu, with its rich heritage and innovative essence, will undoubtedly serve as a vital cultural bridge between the past and the future, as well as between China and the world. In the future, Luzhou Laojiao will remain dedicated to the preservation, innovation, and global dissemination of Chinese culture, telling Chinese stories in a universal language, enabling the world to appreciate the timeless charm of Chinese culture’s development and prosperity with the times, and savor the unique taste of China.
Hashtag: #Guojiao1573
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